Downtown OKC, Inc. Retailers' Workshop 4-13-2015
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Retail Details for Urban Neighborhoods Contributing to the District Experience
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Transcript of Downtown OKC, Inc. Retailers' Workshop 4-13-2015
Retail Details forUrban Neighborhoods
Contributing to the District Experience
Region
Neighborhood
Street
Storefront
Shop
RegionHow can we build a district experience that attracts regional visitors?
NeighborhoodAm I connected with the people and resources around me?
NeighborhoodInstitutionsEventsMerchant NetworkWorkersResidentsTourists
INSTITUTIONSUrban neighborhoods have anchor institutions and organizations that relate to businesses.
2000
2009
2015
2017
1,600
3,200
4,500+
Downtown Housing
Residents have daily needs and are likely to dine and shop.
Thousands of new permanent residents are moving to downtown each year.
1998
2006
2015
2017
1,200
2,200
4,000 +
Downtown Hotels
Hotel visitors are extremely likely to dine and shop.
10 Minutes
6,000+
6,000+
40,000+
10 Minutes
StreetWhat should I be advocating for in the public realm?
StreetParkingTra�cPedestrians and CyclistsAmenities
PARKINGIS IMPORTANT
PARKINGIS IMPORTANT
BUT STOP STRESSING
ABOUT IT
CONVENTIONALThe best retail locations have high tra�c counts. A certain percentage of passing tra�c will turn into my strip mall.
x%
x%
my shop
URBANThe best retail locations are places people want to spend time. The quality of the district experience will attract people to my store.
my shop
my awesome neighbor
delicious restaurant
nice place to sit
good people-watching
THE DISTRICT EXPERIENCEThe human scale is the most important.
4 feet per second
20 feet per second
50 feet per second
THE DISTRICT EXPERIENCEmaximizes the potential of each customer interaction.
District 125k vehicles/day4 lanesFast tra�cPoor walkability
41%
22%
75%
District 214k vehicles/day2 lanesFast tra�cPoor walkability
District 38k vehicles/day2 lanesSlower tra�cGreat walkability
Source: iqc.ou.edu
ADVOCATEAdvocate for street elements that build a district experience.
• Comfortable sidewalks
• Bicycle infrastructure
• Trees and landscaping
• Street furniture
• Wayfinding maps
• Short crossing distances
• Low speeds
• On-street parking
• Shared parking lots
• Quality parking lots
StorefrontWhat does a customer experience when they see my space from the street?
Try thisExcercise
1. Park
2. Walk
3. Photograph
4. Approach
5. Examine
6. Apply
ShopWhat does all of this mean for the products and services I o�er?
Region
Neighborhood
Street
Storefront
Shop
Region
Neighborhood
Street
Storefront
Shop
How can we build a district experience that attracts regional visitors?
Region
Neighborhood
Street
Storefront
Shop
Am I connected with the people and resources around me?
Region
Neighborhood
Street
Storefront
Shop
What should I be advocating for in the public realm?
Region
Neighborhood
Street
Storefront
Shop
What does a customer experience when they see my space from the street?
Region
Neighborhood
Street
Storefront
ShopWhat does all of this mean for the products and services I offer?
