Downloadable Template For Top Ten Marketing Concepts Assignment
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1 DEFINING MARKETING for the 21 st CENTURY Prof. Bong De Ungria Ateneo Graduate School of Business www.josephdeungria.com Top 10 Concepts DOWNLOADABLE TEMPLATE FOR STUDENT USE SEE SEPARATE FILE FOR COMPLETE PRESENTATION
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Downloadable Powerpoint Template of Top 10 Concepts on Marketing for the 21st Century for use in the AGSB MBA class of Prof. Bong De Ungria
Transcript of Downloadable Template For Top Ten Marketing Concepts Assignment
1
DEFINING MARKETING for the 21st CENTURY
Prof. Bong De UngriaAteneo Graduate School of Business
www.josephdeungria.com
Top 10 Concepts
DOWNLOADABLETEMPLATE FORSTUDENT USE
SEE SEPARATEFILE FOR
COMPLETEPRESENTATION
Outline: 21st century marketing is…
1. Important to business success (why?)
2. Meeting needs profitably (what?)3. Used for 10 entities (for what?) 4. Involves everybody (who?) 5. Changing
Outline:21st century Marketing…
6. Understands and meets needs7. Manages Demand8. SToP with Brands9. Is Holistic10. Involves 7 Tasks
Concept 1:
Marketing is important for business success
Delivers top-line growth (revenue)
Customer retention/ loyalty
Set of processes that Create Promote Deliver VALUE
Goods and services To consumers & businesses
Concept 2:
Meet Needs Profitably!
Summary: 21st century marketing is…
1. Important 2. Meeting needs profitably3. Used for everything 4. Involves everybody (who?) 5. Changing
Outline:21st century Marketing…
6. Understands changing needs7. Manages Demand8. SToP with Brands9. Is Holistic10. Involves 7 Tasks
My Conclusion: 21st century marketing
To be successful today requires
less of luckLess of magic
and more of marketing.
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DEFINING MARKETING for the 21st CENTURY
Prof. Bong De UngriaAteneo Graduate School of Business
www.josephdeungria.com
Top 10 Concepts
DOWNLOADABLETEMPLATE FORSTUDENT USE
SEE SEPARATEFILE FOR
COMPLETEPRESENTATION
