The World’s Most Important Brand has YOUR Name on it

DownloadableTemplate for

Personal Brand Launch

vCOACH Bong De Ungria

Professor’s Note

This Personal Brand Launch marketing exercise reinforces the awareness that students are really brands that need to be remembered using images and actions that are typically used in real-life commercials.

This downloadable template assists students to create their own personal, high performance brands.

For the complete lecture & template, click on:http://

www.josephdeungria.com/2011/03/worlds-most-important-brand-has-your.html

Prof. Bong De Ungria, March 2011

vCOACH Bong De Ungria,

Ateneo Personal Brand Launch

March 2011

This is a V!But what type is it?

This is a GRAY- V!

Gravy

Gray - V

V has Cats coming out of gravy(Vcats for Vcoach)

Gray - V

Gravy

Cats

Cats catch a Bone (Bong)

Gray - V

CatsBone

Gravy

Eagle comes down from hill and snatches the bone

Gray - V

CatsBone

Gravy

Eagle

Eagle Un-grays (removes the gray) the V, Makes it an A and stamps the brand (photo) over the gravy

Gray - V

CatsBone

Brand overGravy

Eagle

5 Required elements needed here in a unique story!

Gray V-Cats=1Vcoach(1-word

descriptor)

2Bone= Bong (nickname)

5 Recent Photo

4 Eagle= Ateneo (work)

3 Un-gray A = De Ungria

(familyname)

V Cats Bone the Un-grey A- Eagle

V Coach Bong De Ungria, Ateneo

HOW this Marketing Exercise is scored

vCOACH Bong De Ungria, Ateneo

Earn the highest grade of 4.0 by developing a visual story that contains 5 elements

1. 1 word descriptor = 1 point (vCOACH)2. Nickname = 0.5 point (Bong)3. Family name = 0.5 point (De Ungria)4. Your recent photo= 0.5 point5. Work = 0.5 point (Ateneo)6. Memorable, visual story that ties

descriptor, nickname, family name, photo and work together = 1 point

Tips: Avoid this…

Personalities or proper nouns like people, places, – (everyone knows Hitler, but not everyone will know Gen. Rommel)

Pictures (better use clipart)

Normal story-telling (will not stand-out)

Tips: Do this… Sounds like (example: Bone for Bong) Partial representation (example: Un-gray or

Un-gray for De Ungria) Select positive, relevant descriptors/

differentiators like vcoach (not common:“friendly” or “hardworking”)

Use multiple slides to build; animation does not work in slideshare.

Submit on-line time 3 times (embed in blog, post link at Facebook, email to vcoach.serves @gmail.com)

Tip: Do This!

Use red headlines on series of slides to narrate a memorable story…

Tip: Do This!

Accompany clipart with text

Tip: Do This!

Make 2 summary slides showing 5 elements

The World’s Most Important Brand has YOUR Name on it

DownloadableTemplate for

Personal Brand Launch

vCOACH Bong De Ungria