Download the 2015 Program
Transcript of Download the 2015 Program
FROM JUNE 25th TO JULY 11th 2015
7th EDITIONMONTREAL | BARCELONA
SUMMER SCHOOL ON MANAGEMENT OF CREATIVITY IN AN INNOVATION SOCIETY
Table of contents • 3
Welcome word 5
Program Week 1 6
Program Week 2 26
Thank you MTL 36
Partners MTL 37
Thank you BCN 38
Partners BCN 39
TABLE OF CONTENTS
Welcome word • 5
Dear participants,
Welcome to the seventh edition of the Summer School of Management of Creativity in an Innovation Society, a collaborative program between HEC Montréal and the University of Barcelona.
The Summer School project aims at bringing together people with different worldviews and experiences – academics, industrialists, artists, policy-makers, students - from different cultures and different age groups, in order to discover through a shared experience the multiple dimensions of creativity. During two intensive weeks, the participants will work together to learn methods and practices of creativity, will co-create new business models, will collaborate in international creative projects, and will co-design new solutions for professional or social issues.
One of the main results of the Summer School is the progressive building of a community of passionate people, who beyond the program, will continue creating common projects, exchanging ideas, and apply these creative insights and methods in their daily professional activities, with a head full of possibilities for improving their organizations, their careers, and their networks.
The participants of this unique and exclusive experience will find inspiration in the vibrant cities of Montréal and Barcelona, in the myriad of creative activities, industries and cultural institutions that are at the heart of the dynamism of these two cities. Participants will be constantly solicited and challenged as they move through the program and experience new places and spaces where creativity emerges and develops in Montréal and in Barcelona.
Let the journey begin!
Creatively yours,
Patrick Cohendet – HEC Montréal Laurent Simon – HEC Montréal Lucy Stojak – HEC Montréal Aïda Bravo – Universitat de Barcelona Montserrat Pareja Eastaway–Universitat de Barcelona Jaume Valls – Universitat de Barcelona
WELCOME WORD
6 • YULBCN
13:30-14:30Registration
14:30-15:00Welcome to HEC MontréalSummer School OverviewPatrick COHENDET (Professor, Mosaic / HEC Montréal)Laurent SIMON (Professor, Mosaic / HEC Montréal)Lucy STOJAK (Director Summer School, Mosaic / HEC Montréal)Jaume VALLS (Professor, University of Barcelona)
15:00-16:00Workshop: Getting to know each other!Frédéric TOUVARD (President, CENTAURY)
16:00-16:15Break
16:15-16:45Team projects: Spaces for lifePatrick COHENDET, Laurent SIMON, Frédéric TOUVARD
16:45-17:00Transfer to Amphitheatre Banque Nationale – Joint activity with Summer School alumni
17:00-18:00Welcome Michel PATRY (Director, HEC Montréal)
Discussion with the author of La transition fulgurantePierre GIORGINI (President and Rector, Université Catholique de Lille)
18:00-19:00 Cocktail
VENUES
HEC Montréal3000 chemin de la Côte Sainte-Catherine, Montreal, H3T 2A7
- 5@7 : Amphithéâtre Banque Nationale, RDJ level (Rez-de-jardin)
- Registration: Standard Life Room, 1st floor (access via ‘‘ascenseurs nord’’)
THURSDAY, JUNE 25th
REGISTRATIONWELCOME
WEEK 1 MONTREAL
FRIDAY, JUNE 26TH
Program | Week 1 • 7
7:30Meeting point: Hotel ZERO-1, 1, boul. René-Lévesque Est
9:45 -10:00Welcome to the Design and Innovation Center of Bombardier Recreational Products (BRP)Denys LAPOINTE (Executive Vice-President, BRP)
10:00 - 11:15The Ideation process at BRPDenys LAPOINTE
11:15- 12:00Guided tour of BRP
12:15Departure for restaurant
12:30 - 14:00Lunch at Bistro Brandy Creek
14:15 Departure for St. Benedict’s Abbey, St. Benoit-du-Lac
15:00 – 15:30Welcome to the AbbeyFather Dominique MINIER
15:30-16:30 Guided tour of the Abbey and its grounds
16:45-17:30Cider & cheese tasting
18:00Departure for MontréalDrop off @ Hotel ZERO-1
VENUES
Design and Innovation Center of BRP, 754, Saint-Joseph, Valcourt, J0E 2L0;
St. Benedict’s Abbey, St. Benoit-du-Lac, J0B 2M0
FRIDAY, JUNE 26th
CREATIVITY IN LARGE CORPORATIONS
WEEK 1 MONTREAL
Program | Week 1 • 11
SATURDAY, JUNE 27th
9:00-9:30Introduction to the 3Rs: Review – Reflect – RecreatePatrick COHENDETLaurent SIMON
9:30-10:45The creative economy: challenges and issues (part 1)Patrick COHENDETLaurent SIMON
10:45-11:00Break
11:00-12:30Innovation beyond buzz words: Pecha Kucha & general discussion
Ten types of innovation Jaume VALLS
Creative project management Frédéric TOUVARD
Open innovation Laurent SIMON
Jugaad innovation Madanmohan RAO (Research Director, Your Story Media - Founder, Jazzuality)
Co-design Olivier IRRMANN (Professor, Research Director, ADICODE ISEN Lille)
Design thinking in education Valérie CHANAL (Professor, Université Pierre-Mendes France (UPMF), Grenoble)
Human capital and innovation Christian DEFELIX (Director I.A.E., UPMF, Grenoble)
Cognitive approaches to innovation Marine AGOGUÉ (Professor, HEC Montréal)
SMEs Francesc SOLÉ PARELLADA (Professor, University Polytechnical of Catalonia (UPC))
SATURDAY, JUNE 27th
THE CREATIVE ECONOMY: THEORETICAL FRAMEWORK, METHODS, PRACTICES – CREATIVITY WORKSHOP
VENUE
HEC Montréal, 3000, chemin de la Côte-Sainte-Catherine, Standard Life Room, 1st floor (access via ‘ascenseurs nord’)
12:30-14:00Lunch
14:00-15:30The creative economy: challenges and issues (part 2)Patrick COHENDETLaurent SIMON
15:30-15:45Break
15:45-17:15A method for disruption: the C-K theory workshopMarine AGOGUÉ
17:15Transfer to Le Cercle Restaurant, 6th floor, HEC Montréal
17:30-20:00Creative experience: Making the perfect omelette!Patrick COHENDETLaurent SIMONFrancesc Solé PARELLADA
International JuryMélanie BOUDREAU (Marketing and Partnership, Uber Québec)Julien REIGNIER (Chef-owner, Point G)Francesc SOLÉ PARELLADASébastien ZANELLA-ARGANT (General manager, Le Glacier Bilboquet Inc.)
CocktailJérôme Payette Jazz Ensemble
WEEK 1 MONTREAL
12 • YULBCN
10:45-12:00Brunch @ the SAT Foodlab
12:15-12:303Rs: Review – Reflect – Recreate Olivier IRRMANN
12:30-13:30Workshop: Creative metaphor interactions to understand the behaviour of innovationArthur SHELLEY (Author of the Organizational Zoo & Being a Successful Knowledge Leader)
13:30-14:00Welcome and introduction to the SATMonique SAVOIE (President, Founder & Artistic Director, SAT)
An immersive experience: 3D sound in the Satosphere
14:15-15:45The art of improvisation: A master class with the Kevin Dean QuintetMcGill University Kevin DEAN (Trumpet / Professor)André WHITE (Piano / Professor)Alec WALKINGTON (Bass / Professor)Dave LAING (Drums / Professor)Université LavalJanis STEPRANS (Saxophone / Professor)
15:45-16:00Break
16:00-16:30Jazz & creativityMadanmohan RAO
VENUE
Société des arts technologiques (SAT), 1201, boul. St. Laurent, Montreal, H2X 2S6 - Metro station: Saint-Laurent (Green line)
Program | Week 1 • 13
SUNDAY, JUNE 28th
SUNDAY, JUNE 28th
CREATIVITY, MUSIC & JAZZ
16:30-17:30Creating a collective piece: A musical workshopMantautas KRUKAUSKAS (Lecturer, Lithuanian Academy of Music & Theater)
17:30-18:00Jam session: Discovering the musician within you!
18:00Cocktail
Free evening
WEEK 1 MONTREAL
VENUE
Bell Campus, 1, Alexandre Graham-Bell, Île-des-Sœurs (Verdun), H3E 3B3
8:00Meeting point: Hotel ZERO-1, 1, boul. René-Lévesque Est
9:00-9:15Welcome to the Bell Campus
9:15-9:303Rs: Review - Reflect – Recreate Marine AGOGUÉ
9:30-10:00Lessons learned at the Summer SchoolElaine BISSONNETTE (Director, Brand Strategy)
10:00-10:45Attraction’s story!Richard SPEER (President & Founder, Attraction)
10:45 -11:00Break
11:00 – 11:45Beyond branding at BellRick SEIFEDDINE (Senior Vice-President, Brand Strategy)
MONDAY, JUNE 29th
BUSINESS MODELS, CREATIVITY & MARKETING
16 • YULBCN
11:45-12:15Discussion: commercial identities in an accelerated world Rick SEIFEDDINEElaine BISSONNETTERichard SPEERPierre BALLOFFET
12:15-12:45 And a river runs through it : from selling to co-creatingPierre BALLOFFET (Professor, HEC Montréal)
12:45-13:45Lunch at Bell
13:45-15:00Business model generation: beyond the hypeYves PIGNEUR (Professor, HEC Lausanne, best-selling author of Business Model Generation)
15:00-15:15Break
15:30-17:30Co-design workshop – Spaces for lifePatrick COHENDETYves PIGNEURLaurent SIMON
17:30Departure for MontrealDrop off @ Hotel ZERO-1
Free evening
Program | Week 1 • 17
MONDAY, JUNE 29th
WEEK 1 MONTREAL
7:30Meeting point: Hotel ZERO-1, 1, boul. René-Lévesque Est
8:15-8:40Welcome to the Cirque du Soleil (CDS)
8:40-9:30“Behind the scenes”: a guided tour of the CDS
9:30-9:45Break & change into sportswear!
9:45-10:15Managing performance at the CDSRichard LEPAGE (Director, Coaching and Performance, CDS)Jay MELLETTE (Director, Performance Medicine, CDS)
10:15-11:00Experimenting acro-artistic activity 1
11:00 -11:45Experimenting acro-artistic activities 2 & 3
11:45-12:15Change of wardrobe & transfer to La Coupole
13:00-13:15Engaging & nurturing employees’ creativity through internal competitionMarie-Hélène PLAINFOSSÉ (Vice-president, Talent, Communications & CSR, Groupe Galeries Lafayette)
13:15-13:303Rs: Review - Reflect – Recreate Pierre BALLOFFET
VENUES
Cirque du Soleil (CDS), 8400, 2e avenue, Montreal, H1Z 4M6
Ubisoft Montréal, 5455, av. De Gaspé, 10th floor, Montreal, H2T 2A4
Program | Week 1 • 19
TUESDAY, JUNE 30th
CREATIVE INDUSTRIES: CIRCUS & VIDEO GAMES
TUESDAY, JUNE 30th
13:30-14:00Expansion through diversification and innovationRichard DAGENAIS (Director – Creation, Events at 45 degrees) (TBC)
14:15Transfer to buses, departure for Ubisoft Montréal
15:00Welcome to Ubisoft MontréalMarie Claude BERNARD (Project manager – Public Relations)
15:05-15:10Welcome remarksCédric ORVOINE (Vice-president, HR and Communications)
15:00-15:50A story of unbounded creativityRoger PARENT (President, Réalisations.net)
15:50-15:55Overview of the tourJulien LAFFERRIÈRE (Producer)Antoine VIMAL DU MONTEIL (Producer)
15:55-16:15The design phaseRaphaël LACOSTE (Franchise Art Director)Jean GUESDON (Brand Content Manager)
16:15-16:40The pre-production phaseFélix DUCHESNEAU (Trade Director)Raphaël PARENT (Project Lead Programmer)
16:40-17:15The production phase Étienne ALLONIER (Brand Director)Julien LAFERRIÈREAntoine VIMAL DU MONTEIL
17:15-19:10Transition towards video games & cocktailJulien LAFERRIÈREAntoine VIMAL DU MONTEIL
19:10Closing remarksMarie Claude BERNARD
19:20Departure (public transportation)
Free evening
WEEK 1 MONTREAL
20 • YULBCN
VENUE
Société des arts technologiques (SAT), 1201, boul. St. Laurent, Montreal, H2X 2S6 - Metro station: Saint-Laurent (Green line)
Program | Week 1 • 21
9:00-9:153Rs: Review - Reflect – Recreate John ARMITAGE (Professor, Winchester Luxury Research Group, University of Southampton)Joanne ROBERTS (Professor, Winchester Luxury Research Group, University of Southampton)
9:15-9:45Brazilian techno-brega & funk carioca Marlei POZZEBON (Professor, HEC Montréal)
9:45-10:15India’s innovation ecosystemMadanmohan RAO
10:15-10:45Imagination for People (I4P): a collective intelligence platformFrank ESCOUBES (Executive Chairman Bluenove, Founder of Imagination for People)
10:45-11:00Break
11:00-11:30FounderFuel: lessons learned & moving forwardSylvain CARLE (General Manager FounderFuel & Venture partner Real Ventures)
11:30-11:45Social innovation & entrepreneurshipValérie CHANAL
11:45-13:00Shamengo workshop: pioneers of the New WorldCatherine BERTHILLIER (Founder, Shamengo)
13:00-14:00Lunch
14:-00-17:00Team ProjectsDiscovering Montreal with Yulism
WEDNESDAY, JULY 1st
WEDNESDAY, JULY 1st
SOCIAL INNOVATION
22 • YULBCN
VENUE
Maison Radio-Canada, 1400, boul. René-Lévesque Est, Salle Jean-Despréz, Montreal, H3C 3A8Metro station: Beaudry (Green line)
La TOHU, 2345, rue Jarry Est, Montreal, H1Z 4P3
Bistro Jarry 2e, 2590 rue Jarry Est, Montreal, H1Z 0A3
THURSDAY, JULY 2nd
CREATIVITY: LUXURY GOODS/MEDIA & ENTERTAINMENT
8 :30-9 :00Arrival & continental breakfast
9:00-9:153Rs: Review – Reflect – RecreateValérie CHANAL
9:15-10:15Luxury and creativityJohn ARMITAGE (Professor, Winchester Luxury Research Group, University of Southampton)Joanne ROBERTS (Professor, Winchester Luxury Research Group, University of Southampton)
10:15-10:30Break
10:30-11:15Powering a prestigious & historic jewellery brand: the Maison BirksJean-Christophe BÉDOS (President & CEO Birks Group Inc.)
11:15-11:35Entrepreneurship in the local luxury goods industryIsabelle MICHAUD (President, Monsillage - Parfums)
11:35-11:55Disrupting the fur industry: Sustainable and affordable luxury Mariouche GAGNÉ (President / Designer, Harricana)
12:00-12:30Luxury goods: multiple personality disorder in the quest for value and identityLaurent SIMON
12:30-13:45Lunch
13:45-14:30TV after the death of TVSylvain LAFRANCE (Professor, HEC Montréal)
WEEK 1 MONTREAL
14:30-15:00The transformation of Radio-Canada International (RCI)Soleïman MELLALI (Web Editor-in-chief, Maison Radio-Canada)
15:00-15:15Break
15:15-15:45Luxury and visual cultureJohn ARMITAGE
15:45-16:00Digital writing and the development of innovative practicesLise BOILY (Professor, University of Ottawa)
16:15Transfer to buses, departure for La TOHU
17:00-18:00Welcome to and visit of La TOHU
18:15-19:30Dinner at Bistro Jarry 2e
19:30-21:30Premier & launch of the 6th edition of the Complètement Cirque Festival
21:306th Anniversary Party!
THURSDAY, JULY 2nd
FRIDAY, JULY 3rd
CREATIVE PLACES & SPACES - AN INSPIRING MIDDLEGROUND: A SPACE FOR LIFE
WEEK 1 MONTREAL
7:30Meeting point:Hotel ZERO-1, 1, boul. René-Lévesque Est
8:15-9:00 Arrival at the Rio Tinto Alcan Planetarium & Breakfast at the Bistro 9:00 – 9:25 Vertiges, an immersion show, a moving journey through the concept of TIME
9:30 - 10:30Visit of the Montreal Biodôme
10:30-10:40Return to the Rio Tinto Alcan Planetarium
10:40-10:55Break 10:55-11:103Rs: Review – Reflect - Recreate Lise BOILY
11:10 – 12:30 Space for life projects: Metamorphosis of the Insectarium; Renewed Biodôme; Glass Pavilion and Green Belt at the Botanical GardenCharles-Mathieu BRUNELLE (Executive Director, Montréal Space for Life). Rachel LÉGER (Director, Biodôme). Anne CHARPENTIER (Director, Insectarium), René PRONOVOST (Director, Botanical Garden)
12:30 – 13:00Brown bag lunch to go! Return to Hotel ZERO-1Free afternoon /
DEPARTURE FOR BARCELONA!
VENUE
Rio Tinto Alcan Planetarium
24 • YULBCN
- A Space for Life, 4801, av. Pierre-de-Coubertin, Montreal, H1V 3V4
WEEK 2 BARCELONA
VENUES
Museu Marítim, Avinguda de les Drassanes s/n, 08001
26 • YULBCN
SATURDAY, JULY 4th
ARRIVAL IN BARCELONA
12:00Airport pick-up and transfer to Barcelona city center
SUNDAY, JULY 5th
WELCOME
8:30Meeting point: Plaça Catalunya
Guided walking tour
11:00-11:30 Break
11:30-12:00Welcome and Barcelona week planning Jaume VALLS (Professor, University of Barcelona) Montserrat PAREJA - EASTAWAY (Professor, University of Barcelona)
12:00-13:00Barcelona, business gateway to the Spanish marketAlfons CALDERON (Economic attaché, Bureau du Québec in Barcelona)
13:00-14:00The magnetism of Barcelona: understanding the attractiveness of the city for creative and knowledge workersMontserrat PAREJA-EASTAWAY
14:00-15:00Lunch
15:00 Introduction of week 2 participants
3Rs: Review – Reflect – RecreateOlivier IRRMANN
15:30 Recap of week 1 Patrick COHENDETLaurent SIMON
Free afternoon
19:30Meeting point: Plaça CatalunyaTransfer to Parc del Castell de l’Oreneta
20:00-23:00Welcome dinner (informal meal)Bellavista Mirador Forestal Restaurant
23:00 Return to Barcelona city center
Program | Week 2 • 27
MONDAY, JULY 6th
VENUE
Parc del Castell de l’Oreneta, c/ Gaspar Cassadó, 20, (lateral Ronda del Mig).
MONDAY, JULY 6th
PLACES, SPACES AND CREATIVITY
VENUE
Barcelona Activa, c/ de la Llacuna, 162
8:30Meeting point: Plaça Catalunya
Guided tour by bus: Architecture and creative areas of Barcelona
11:00-11:30Break
11:30-12:45Barcelona Smart CityJosep Ramon FERRER (Smart City Director & Deputy CIO, Barcelona City Council)
12:45-14:00Barcelona: innovation, creativity and the future of the cityJosep M. PIQUÉ (Vice-president, International Association of Science Parks (IASP))
14:00-15:00Lunch
VENUE
162 MediaTIC, c/ Roc Boronat, 117
VENUES
Roca Gallery, c /Joan Güell, 211 (Metro Maria Cristina)
MIBA, (Museu d’idees i invents de Barcelona), c/Ciutat, 7 (Metro Jaume I)
30 • YULBCN
15:00-16:00Visit of Entrepreneurship Center & Incubator
16:00-16:15Transfer to MediaTIC Building
16:15-19:00Visit of MediaTIC and debate with Enric RUIZ-GELIEnric RUIZ-GELI (Founder, Cloud 9)
19:00 Return to Barcelona city center by bus
WEEK 2 BARCELONA
TUESDAY, JULY 7th
FROM DESIGN TO VALUE CREATION
8:45-9:00Coffee
9:00-9:30Welcome & introduction to the Roca Gallery conceptNathalie NAVAL (Manager, Roca Gallery)
9:30 -10:45Roca Innovation LabJordi CORRAL (Project manager, Roca Innovation Lab)
10:45-11:30Break & visit of the Roca Gallery
11:30-12:003Rs: Review - Reflect – RecreateMontserrat PAREJA-EASTAWAY
12:00-13:15Design and the C-K theoryArmand HATCHUEL (Professor, École des Mines Paris)
13:15-14:30Technology, arts and citizensJosep PERELLO (Professor, University of Barcelona)
14:30-16:00Lunch at Restaurant Atenea
Program | Week 2 • 31
16:00Free afternoon
19:30MIBA
19:30-21:00Visit of MIBA (Museu d’idees i invents de Barcelona) and debate with Pep TORRESPep TORRES (President & Founder, MIBA)
21:00-22:30Cocktail
TUESDAY, JULY 7th
32 • YULBCN
WEEK 2 BARCELONA
VENUES
Pavellons Güell, Avinguda de Pedralbes 7 (corner Jordi Girona street)
Antiga Fabrica Damm, Carrer Rossello 515
10:15Coffee
10:30-11:30The cultural capitality of Barcelona: analysis of location factorsLluis BONET (Professor, University of Barcelona)
11:30-12:30Light YearsEugènia BALCELLS (Visual artist)
12:45-14:15Gaudi: artist & scientistDaniel GIRALT-MIRACLE (Art historian & professor, University of Barcelona)
14:15-15:00Lunch
15:00Transfer to Antiga Fabrica Damm
15:30-16:003Rs: Review – Reflect – RecreateXavier CASTANER (Professor, University of Lausanne)
16:00-16:45Virtual reality and creativity Guillem CROSAS (Co-founder, Pangea Reality)
16:45-17:30The useful brand: from being noisy to being relevant and generousPatrick BEAUDUIN (Director, Digital Strategy, Kedge Business School)
17:30Coffee
18:00About Damm
18:30-20:00Damm co-design workshop
20:00-21:30Cocktail
WEDNESDAY, JULY 8th
GAUDI, CREATIVITY & DIGITAL TECHNOLOGIES
Program | Week 2 • 33
7:30Meeting point: Plaça Catalunya
Transfer to Sant Fruitós del Bages, Fundació Alícia
8:45-9:15Coffee
9:15-11:15The sense of the senses. The sense of AlíciaJudit AUGÉ (Món Sant Benet)Jaume BIARNÉS (Chef, Fundació Alícia)
11:15-11:45Break
11:45-12:003 Rs: Review – Reflect – RecreateMarc ROCAS (Professor, University of Barcelona)
12 :00-13 :00Catalan Cuisine and the Restaurant 7 PortesFrancesc SOLÉ PARELLADA
13:00-14:15Developing creative culinary oil products Carles TEJEDOR (OILMOTION)
14:15- 14:35El Bulli Business ModelPatrick COHENDET, Laurent SIMON
14:35-16:00Lunch
16:00 – 18:00 Work time on team projects
18:00Return to Barcelona city center
21:00 Dinner at 7 Portes Restaurant
VENUE
VENUE
Fundació Alícia, Sant Fruitos del Bages
Restaurant 7 Portes, Passeig Isabel II, 14
THURSDAY, JULY 9th
THURSDAY, JULY 9th
TRADITION & RENEWAL: THE CASE OF CATALAN GASTRONOMY
34 • YULBCN
VENUE
Faculty of Economics and Business, UB, Av. Diagonal, 696 (Metro Zona Universitària)
9:30-10:00Coffee
10:00-10:153Rs: Review – Reflect – Recreate Jaume VALLS
10:15-14:00Summer School Team presentations
14:00-15:30Lunch
15:30-16:30Final creativity performanceXavi LOZANO (Musician, Bufa & Sons)
16:30-17:30Closing ceremony
17:30Farewell cocktail
WEEK 2 BARCELONA
FRIDAY, JULY 10th
SPACES FOR LIFE & CLOSING CEREMONY
10:00Meeting point: Plaça de les GlòriesMetro stop Glòries, red line
Guided tour: Museu del Disseny Plaça de les Glòries Catalanes, 37
SATURDAY, JULY 11th
BARCELONA GUIDED TOUR
*Please note that the program is subject to change.
36 • YULBCN
MONTREAL
A Space for Life
Attraction
Bell
Bluenove
Birks Group Inc.
Bombardier Recreational Products (BRP)
CENTAURY
Cirque du Soleil
FounderFuel
Groupe Galeries Lafayette
Harricana
HEC Lausanne
HEC Montréal
I.A.E. Université Pierre-Mendes France
ISEN Lille
La TOHU
Le Glacier Bilboquet
Lithuanian Academy of Music & Theater
McGill University
Monsillage Parfums
Point G
Radio-Canada
Réalisations.net
RMIT University
Signes du quotidien
Société des arts technologiques (SAT)
St. Benedict’s Abbey
Uber Québec
Ubisoft Montréal
Universitat de Barcelona
Universitat Politèchnica de Catalunya
Université Catholique de Lille
Université Laval
Université Pierre-Mendès France
University of Ottawa
University of Southampton
Your Story Media
YULISM
PROGRAM THANKS TO
Program | Week 2 • 37
PROGRAM THANKS TO
MONTREAL WEEK
WITH THE SUPPORT OF
PRINCIPAL PARTNERS
ASSOCIATE PARTNERS
38 • YULBCN
WEEK 2
BARCELONA22@district
7 Portes
Barcelona Activa
Barcelona City Council
Bufa & Sons
Bureau du Québec à Barcelone
Cloud9
École des Mines Paris
Eugènia Balcells
Fabrica Damm
Fundació Alícia
International Association of Science Parks (IASP)
Kedge Business School
MediaTIC
MIBA (Museu d’idees i invents de Barcelona)
Mon Sant Benet
Museum Marítim
Pangea Reality
Parc del Castell de l’Oreneta
Roca Gallery
Signes du quotidien
University of Lausanne
PROGRAM THANKS TO
Program | Week 2 • 39
BARCELONA WEEK
WITH THE SUPPORT OF
PRINCIPAL PARTNERS
ASSOCIATE PARTNERS
PROGRAM THANKS TO
mosaic.hec.ca