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RESEARCHCASE STUDIES

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1. KEY STAKEHOLDER RESEARChparramatta city council strategic planning

This research project for Parramatta City Council conducted research to strengthen Parramatta’s case for

attracting businesses and employees over the next 4 years and its positioning as Sydney’s second CBD.

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quantitative survey - employees qualitative interviews - employers

2 3

qualitative focus groups - employees Comprehensive analysis report

4

presentation & key recommendations

5 6

CLIENT briefing

2. ANNUAL STAKEHOLDER RESEARCH & REVIEWCOMPASSION AUSTRALIA

We conduct yearly research projects for Compassion Australia across several di�erent areas such as corpo-

rate giving & philanthropy, stakeholder engagement, child sponsorship and church partnerships. Research

projects conducted with Compassion have included scoping research analysis, quantitative analysis, national

in-depth phone interviews and focus groups.

quantitative analysis

phone interviews focus groups

scoping research analysis


3. CONTEXTUAL ANALYSIS & FUTURE FORECASTSNEWCASTLE CITY COUNCIL

The Future City Project is a 20 year vision for Newcastle City and we conducted extensive scoping research

of key demographic and financial indicators, with trends forecasting based on ABS statistics.

Our company principal, Mark McCrindle addressed the strategic planning day, discussing the big shifts

across the City Council area and the implications for 20 years’ time.

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statistical analysis andtrends forecasting

facilitate strategic planning day

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3

extensive scoping research (abs)


4. COMPREHENSIVE INDUSTRY-WIDE RESEARCHTHE MCCRINDLE BAYNES VILLAGES CENSUS

The McCrindle Baynes Villages Census Report is a biennial, comprehensive research project, involving the

world’s largest national quantitative census of retirement village residents combined with qualitative focus

groups of non-residents and demographic analysis of the target cohort. This longitudinal research project

involved:

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2

357 question pen and papersurvey deployed to 181 villagesmanaged by 7 operators.

Australia’s largest survey ofretirement village residents.

6 focus groups: Sydney, Perth,NSW Central Coast


5. RESEARCH INSTRUMENTS & TOOLSREALESTATE.COM.AU

The Housing A�ordability Sentiment Index (HASI) was a research instrument designed to provide a visual

snapshot of Australians earnings, expenses, and recent a�ordability experience and a�ordability expecta-

tions. This research instrument was informed by and contextualised within a national quantitative survey.

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research instrument development national quantitative online survey

2 3

comprehensive analysis report post-project briefing

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ongoing media coverage of hasi

5 6

CLIENT briefing


6. PRODUCT ANALYSIS AND MARKET RESEARCH3M

Research was conducted to assess new products as well as potential alternative product designs. The re-

search focused on the first-hand testing of products, as well as perceptions and feedback. Competitor analy-

sis was also included in this project.

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qualitative focus groups quantitative data collected in-groupthrough keepad voting technology

2 2a

comprehensive analysis report post-project briefing

3 4

CLIENT briefing


7. AUDIENCE ENGAGEMENT RESEARCHLOVE NEVER DIES

This project involved testing of branding, show reels, taglines and other related collateral to ensure that

Andrew Lloyd Webber’s Love Never Dies was positioned e�ectively into the Australian market.

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nation-wide qualitative focus groups

comprehensive presentation toexecutive board

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3

CLIENT briefing


8. MARKET ANALYSIS BRIEFINGNESTLÉ

As part of the planning process, Mark delivered a market analysis and consumer insights session to senior

business and category leaders. This process involved the development of a PowerPoint and infographic

which was provided to the client for ongoing use.

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demographic analysis research development of infographic

2 3

development of presentation executive presentation

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provision of visuals

5 6

CLIENT briefing


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