1. Multimedia in the 21th Century:Systems, Services and Terminals Superintendence of Mass Communication ServicesPorto Seguro, June 5th, 2001 Multimedia in Mass Electronic Communication Services

2. Summary

Telecommunication Services

• Definitions adopted in Brazil

• Current Model in Brazil

Influence of Technological Convergence in Telecommunication Services

The Television as the most important Mass Communication Service in Brazil

Introduction of Digital Technology in the Television Service

Digital Television

• Public Consultation

• Search of Definitions

• Business Model

• New Multimedia Products

3.

Mass Electronic Communication Service

• Telecommunication Service of collective interest, performed in private regime for users in a service area, characterized by unilateral broadcasting or asymmetric communication of telecommunication signals, in order to be freely received by the general public or subscribers.

Multimedia

• Multimedia Information are signals of audio, video, data, voice and other sounds, images, symbols, written characters, including graphics and texts, or information of any other nature, adapted to transmission, stocking or processing using means of communication.

Telecommunication Services Definitions adopted in Brazil 4.

The Regulation is elaborated according to the technology andmean used for its delivery.

Mostly, services have only one application:

• • Fixed Switched Telephone Service;

• • Mobile Cellular Service;

• • Specialized Network and Circuit Services;

• • Cable TV;

• • Multichannel Multipoint Distribution Service;

• • Direct to Home;

• • Trunking Service; and

• • Others

Telecommunication Services Current Model in Brazil 5. Influence of TechnologicalConvergence in Telecommunication Services

The service regulation supports multipletelecommunication applications, independently from the mean and the technology used.

Service Modes

SCM

• SRTT

• SLE

SCEMa

• TVC

• MMDS

• DTH

Technology/Platform

Confined means

Satellite

MMDS

LMD/CS

Digital Terrestrial Television

Digital Sound Broadcast

Others

6. Source:Maxwell, Kim.Residential Broadband - An Insiders Guide to the Battle for the Las Mile,Wiley Computer Publishing, 1999. - Analogue -Digital - Voice and Text Networks (fixed and mobiles); - Data Networks; -Mass CommunicationSystems .

• - Telephones;

• - Fax;

• - Decoder;

• - Computer;

• -Television ;

• - Modems;

• - Sound Systems.

Influence of TechnologicalConvergence in Telecommunication Services Application Technology Infrastructure 7.

Brazil has about 45 million households, of which 85% have at least onetelevision appliance.

More than 92% of the Brazilian households with television appliances receive open broadcasting signals.

The Television as the most important Mass Communication Service in Brazil 8. The Television as the most important Mass Communication Service in Brazil Brazilian Marketplace: 9.

The Television is the most favourable mean to reach the lower-income portions of the Brazilian population with the benefits promoted by other qualities of communication and/or added value services.

Anatel most important goal is to make the broadcasting of Digital Terrestrial Television affordable and accessible to all social segments.

The Television as the most important Mass Communication Service in Brazil 10.

The brazilian market is represented by the future adaptation or replacement ofnear 10 thousand transmitters and 55 million receptors of analogue technology

Introduction of Digital Technology in the Television Service 11.

To stimulate andto extend the debate on the definition of DTV standard

• Given the complexity of the aspects involved in the definition of the digital terrestrial television broadcast standard, it is not recommended to take this decision only based on the laboratory and field tests

To collect information in order to promote the convergence in the business model

• It is necessary to conciliate the most convenient DTV business models to the service providers, equipment manufacturers, content producers and the consumers, seeking for the best solution for the country

Digital Television - Public Consultation(aiming at finding out the needsand preferences of Brazilian people) 12.

Distribution of different TV programmes and other telecommunication services according to the bit transport capacity of the system.

Attending to different market segments, according to the characteristics of signal reception.

Implementation of selection and form patterns for applications that support TV programmes.

Note:Some options are mutually exclusive

Digital Television Search of Definitions 13. Digital Television Business Model Transmission Platform HDTV (19 M) Transmission Platform HDTV LD TV (17 M) (2 M) Transmission Platform HDTV SD TV (15 M) (4 M) Transmission Platform EDTV 1 EDTV 2 ( 9M each ) Transmission Platform EDTV 1 EDTV 2 (6M each ) EDTV 3 Transmission Platform S1 S2 S3 S4 ( 4M each ) Transmission Platform S1 S2 S3 L1 L2 Alternatives to theoccupation of channel transport capacity It is possible to adopt any combination until reaching the systems maximum capacity (for example: 18-19 Mb/s). There might be altering of formats, according to the time. 14.

Near Video on Demand;

Programmes recording;

Additional Video;

Zooming;

Multiple programs;

Interaction with programmes;

Electronic Commerce;

Internet;

Additional audio and subtitles;

....

Digital TelevisionNew Multimedia Products 15. www.anatel.gov.br