Monthlymagazine

MEDIA INFORMATION 2016/2017

DOWN-TO-EARTH ADVICE FOR GROWING FRUIT & VEG

Premier Polytunnels is proud to advertise in the UK’s number one magazine for growing your own fruit and veg. Kitchen Gardenis a fantastic source of information for gardeners and grow your own enthusiasts – We often direct our polytunnel customers toKG’s monthly ‘Undercover Cropping’ feature for expert advice, hints and tips. When our ‘1 Ton Grow Bags’ were featured in themagazine’s November issue, we were inundated with orders from KG readers.Deborah Wood. Premier Polytunnels. October 2011

“Advertising in Kitchen Garden is a key part of our Marketing Plan. Our Account Manager keeps us well informed of forthcomingfeatures and articles that would be of genuine interest to us. Customer Service extends well beyond selling the advertising space.”

Sara-Jane Berry. Projects Manager. Haygrove Ltd. October 2011

ADVERTISERS TESTIMONIALS

Kitchen Garden was first launched in 1997. With 14 strong yearsbehind us we have a truly dedicated readership all of whom striveto enlighten any newcomers to this down to earth publication.Don’t just take our word for it, here’s what some of our readershad to say when asked what they liked most about our magazine:■ Everything, such a good read. The best mag for fruit and veg

growing (Kevin McLaughlin)■ It’s the only mag I read cover to cover, love it (Catherine Owen)■ Best informative and easy to understand magazine on the subject

(Colin Handley)■ Lots of info for beginners and experts (Dave Vincent)■ I like the fact your mag is all about growing fruit and veg. I paid

for six years in advance and pass each issue around our allotmentsite (Bill Sankey)

■ Easy to get hold of (Tracey Arkinstall)■ Ethics underpinning the idea of kitchen gardening. Seeing pictures

of different plots alongside practical advice (Tamsin Hughes)■ I enjoy all of it and always read every bit… it’s the only mag I

would never be without (Jane Foley)■ I enjoy the allotment features, and what to be doing this month.

I also like the recipes which help me deal with any gluts of fruitand veg I have. The magazine tends to have more useful articlesthan its rivals which can tend to be full of nice pictures but notenough substance (Alison Plate)

■ I find it very informative and have kept all my issues to refer tothem regularly (Mandy Charles)

■ It is the best gardening magazine devoted to fruit and vegproduction. It gives me a month by month overview of what Ishould be doing on the plot (Lisa Brumby)

■ The enthusiasm and lack of patronising articles. It is more ‘real’and less ‘glossy’ than other mags thus making it more useful andnot just full of padding (Abigail Franklyn)

■ The variety of subjects covered. I took on my fathers garden whenhe broke his hip and started buying KG whilst he was in hospitalwhich he enjoyed because it kept him in touch (Lynne Johnson)

■ You always learn something new (Kat Dray)

Kitchen Garden is Britain’sbest-selling magazine forgardeners wanting to

grow their own fruit and vegetableswhether this is on the allotment, vegpatch or simply with a few pots on the patio. Written by a team ofexperts, all keen growers themselves, KG brings you a wealth oftopical, practical advice on all your favourite home-grown produce.

With one-hundred and eight packed pages every month,KG has everything you need to know about growing your owncrops successfully; from sowing and growing to harvesting,storing and cooking, as well as dealing with the occasional pestand disease along the way. Catering for both the organic andnon-organic gardener, KG is always the first to tell you aboutany new techniques, products and varieties as they appear andoffers an easy to follow, complete guide on how to grow yourown which caters for all from the absolute novice to the mostexperienced gardener.

As well as regular features from leading writers such as BobFlowerdew, Andrew Tokely, Bob Sherman and Sue Stickland, youwill find a detailed month-by-month guide to help keep your plotproductive, with regular product tests, seed trials, money-savingoffers, giveaways, ideas, top tips and so much more.

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www.kitchengarden.co.uk

ISSUE BOOKING DEADLINE ON SALE

2016NOVEMBER Wed, Sep 7 Thurs, Sep 29DECEMBER Wed, Oct 5 Thurs, Oct 27

2017JANUARY Wed, Nov 2 Thurs, Nov 24FEBRUARY Fri, Dec 9 Thurs, Dec 29MARCH Wed, Jan 4 Thurs, Jan 26APRIL Wed, Feb 1 Thurs, Feb 23MAY Wed, Mar 8 Thurs, Mar 30JUNE Wed, Apr 5 Thurs, Apr 27JULY Wed, May 3 Thurs, May 25AUGUST Wed, Jun 7 Thurs, Jun 29SEPTEMBER Wed, Jul 5 Thurs, Jul 27OCTOBER Wed, Aug 9 Thurs, Aug 31NOVEMBER Wed, Sep 6 Thurs, Sep 28DECEMBER Wed, Oct 4 Thurs, Oct 26

ADVERTISING DEADLINES

BUYING HABITS■ A huge £16 million was spent in the last 12 months by our

readers with 75% indicating they want to do MORE in thenext 12 months

■ 8 out of 10 confess to buying gardening relatedproducts online

■ 85% admit that Kitchen Garden gives them ideas forthings to do and products to buy

Devoted readers use KG as their first point of call for goodsand services, are internet aware and buy regularly online inresponse to seeing adverts.

DEVOTED GROWING ENTHUSIASTS,ALSO SEEKING PICTURESQUE PERFECTION■ Over three quarters have lawned areas■ More than 8 out of 10 are nurturing flowers and shrubs■ Almost two thirds have already invested in a

patio/decking area■ 3 out of 10 have a pond in the gardenThis means that our readers strive to have thepicturesque garden they dream of and are keento invest in quality products.

STATISTICS

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THE READERS■ Average age of 49 (42% male - 58% female), younger

than our 2006 survey■ Almost 1 in 4 have a household income in excess of

£40k, well above the UK average■ A massive 90% have children in the family and 8 out of

10 involve children in gardening■ Three quarters are busy all year round and an astonishing

84% tend to their plots several times each week, 1 in 5typically spending 2 hours each day

Our affluent readers have the time and money to persue

their passion and actively involve their children.

■ Half our readers are mainly organic with nearly a thirdbeing a 50/50 split which reflects the growing trend forgrowing your own produce the natural way

CIRCULATION DEMOGRAPHICS

TERMS OF ACCEPTANCE AND CANCELLATIONThe publisher reserves the right to refuse, amend, withdraw, or otherwise deal with an advertisementat their absolute discretion and without explanation. All advertisements are accepted on the conditionthat the advertiser warrants that the advertisements do not in any way contravene any Act ofParliament, statutory instrument or EU Regulation and are not in any other way illegal or tortuous.Although every care is taken to avoid mistakes, the publisher will not be responsible for any lossoccasioned by the failure of an advertisement to appear for any cause whatever, nor do they acceptliability for Printer’s errors. No responsibility will be accepted for loss of, or damage to artwork. Specialpositions will be met subject to space availability but cannot be guaranteed; where special positioncharges have been contracted but the position not available, the special charge will not be levied.Payment is due within 30 days of invoice date; any amount outstanding thereafter is subject to interestequating to a monthly rate of 3%. Any cancellations must be submitted in writing to the publisher sixweeks prior to publication date; any cancellations after the booking deadline will be charged for in full.

Andrew Bruce abruce@mortons.co.uk

Tel: 01507 529581 Fax: 01507 371075Mortons Media Group, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR

30 SEPTEMBER 2016 SMS

ADVERTISING BOOKINGS

ADVERTISMENT SIZES

DOUBLE PAGE FULL PAGE

HALFHORIZONTAL

QUARTERHORIZONTAL

HALF

VER

TICA

L

QUART

ERVER

TICA

L

EIGHTH

Bleed - 307 x 430Trim - 297 x 420Type - 270 x 398

Bleed - 307 x 220Trim - 297 x 210Type - 270 x 188

130 x 188

60 x 188

270 x 92 130 x 92

60 x 92

WEB WATCH

20 x 92

SPECIFICATIONSFiles can be submitted byemail, FTP, CD or DVD.

■ We require high resolutionPDF files, saved as version1.3, as per pass4press specs(see www.pass4press.comfor more information). Allfonts need to be embedded,all images and logos mustbe CMYK and saved at 300ppi (pixels per inch).■ Should you be unableto supply version 1.3 PDFfiles, you agree to allow usto convert your artwork to aflattened raster TIFF file.

■ We cannot accept artworksupplied as Microsoft Word*,Publisher, Excel, PowerPointor Corel Draw files. Artworkfrom these applicationsshould either be exportedas a PDF or the componentssupplied separately astext and images. *Worddocuments are acceptableto supply text.

DELIVERY FORMATPlease send an AppleMacintosh compatibleCD or DVD in the post orarrange to send files via

email or ftp. Please senda colour accurate hardproof in the post for ourreference. Mortons mediagroup Ltd will not acceptresponsibility for any errorsthat result due to non-provisions of this proof.

FREE COMPLIMENTARYADVERT PRODUCTIONShould you wish totake advantage of ourcomplimentary advertproduction service, pleasecontact us to discuss yourrequirements.

FOR TECHNICALINFORMATION CONTACT:Darren HendleyTel: 01507 529292dhendley@mortons.co.uk

Mortons Media Group,Media Centre, Morton Way,Horncastle,Lincolnshire LN9 6JR

DISPLAY RATES

Double page spreadFull pageHalf pageQuarter pageEighth pageWeb watchCovers

1 MONTH£1630£930£530£330£230£69£1030

3 MONTHS£1548£883£503£313£218£65£978

6 MONTHS£1467£837£477£297£207£62£927

12 MONTHS£1304£744£424£264£184£55£824

CLASSIFIED RATES PER CM COLUMN1 MONTH£18

12 MONTHS£14

6 MONTHS£16

3 MONTHS£17

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