Dove Reviews

Acknowledgement:-

we would like to express deep sense of gratitude and

sincere thanks to HARSHA MA’AM for her

valuable support and guidance in carrying our

project work…..

Submitted by:-

ANJALI SACHDEV 208

DIVYA BHATIA 209

POOJA PURSWANI 239

MONISH MANGHWANI 218

GIRNESH MAKHIJA 229

YASH KOTAK 207

AAYUSH VIRA 232

PARTH SHAH 233

CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR:-

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

INTRODUCTION:-

Dove is a personal care brand owned by UNILEVER.It started in 1957.Dove products are manufactured in ARGENTINA,AUSTRALIA,BRAZIL,CANADA,CHINA,GERMANY,INDIA,INDONESIA,ISRAEL,IRELAND,MEXICO,NETHERLANDS,PAKISTAN,PHILLIPINES,SOUTH AFRICA,THAILAND,TURKEY AND UNITED STATES.The products are sold in more than 80 countries and are offered for both women and men.The brand came in INDIA in 1995.In the year 2004, Unilever won the ‘ MARKETER OF THE YEAR ’ award for its brand dove.

“We want to challenge the definition of the beauty.we believe that beauty has become too narrow in definition.We want to defy the stereotype that only young, blond and tall are beautiful”.

-Philippe Harousseau , dove’s marketing director

KEY INGRIDIENTS IN DOVE SOAP:-•Sodium Lauroyl Isethionate.•Stearic Acid. •Sodium Tallowate.•Sodium Palmitate. •Lauric Acid. •Sodium Isethionate. •Water. •Sodium Stearate.

1940’s Formula for dove bar(mild

soap)

1950’s Refined to original Dove

beauty bar

1960’s Launched in the market

1970’s Popularity increased as a

milder soap

1980’s Leading brand

recommended by physians

1990’s Dove beauty wash

successfully launched

1995-2001 Extension of dove’s range of

products

EVOLUTION OF BRAND “DOVE”.

PRODUCT • Combination of moisturizer and softness so as to satisfy the particular need which was earlier not met• Focused on women (non models) -beautiful in their own way• Based on a global study on perceptions and attitudes of women with regard to personal beauty and well being• Point of differentiation- moisturizer and meeting consumer needs• Strong personal, emotional connection between brands and consumers

PROMOTION• From 1995 to 2007, DOVE used to target young Indian population with the •projection of its brand aiming at ‘perfect’ female population• The brand earlier portrayed its main theme for ‘perfect’ women as role models• Main objective was to form a brand image of leading and ‘best’ brand for beauty products and other personal care products enriching the skin with glow and maintaining beauty of beautiful women

PLACE• HUL- distributed through a network of 2500 redistribution stockistscovering around one million retail outlets.•The general trade–grocery stores, chemists, wholesales, kiosks and general stores.•Provide custom made services to channels partners.PRICE• Initially expensively priced• Higher income earners did not consider it worth buying• Change of strategy – Lowered prices, thereby attracting upper middle class consumers• Dove more expensive, but has created a more strong customer base•Price quality inferences: consumer perceives high prices as an indicator of quality

CUSTOMER REVIEWS ON DOVE SOAP:-

SURVEY BY ANJALI SACHDEV

(ROLL NO.208)

1) CHRISTINA DUSSUZA ( 18 YEARS):-RATING BY CHRISTINA:- ****

BEST DECISION I HAVE EVER MADE SWITCHING TO DOVE

•This is the only soap that I ever use.•I m being using this since 4 years• I used to use all different bodywashes, soaps etcbut I found with dove, •it never made me itchy or dry my skin out.•It can be a little bit expensive but if you are like me and can't bebothered moisturising after a shower, then this is great as I find I rarely need any. + Feels so smooth, luxurious and creamy on the skin and smells wonderful. Does not leave your skin feeling oily like some soaps and bodywashes can

2) SONAL CHAUHAN ( 22 YEARS)RATING BY SONAL:-****

BEST EVER SOAP,EXCELLENT..!!

•Dove is a very well known brand and I am using it from 3 years•I used the Dove Soap and in order to regain the lost moisture• of my skin.• And the Dove soap gave an amazing results and my skin became softer.• And it also solves the skin problems like pimples and marks.•I would advice you to use the Dove soap once and •retain and regain the lost moisture of your skin. It also leaves a nice and wonderful glow on your face.

3) ROHAN AGARWAL ( 30 YEARS) RATINGS BY ROHAN:- **

ITS OKThe reason why I rate this a 2 star is because THE SOAP DOES HAVE A SCENT..I would know it is there because I CAN SMELL IT.I am just disappointed in this product because it has a scent. The scent is OK smelling, but I wanted a product with no scent. Dove should indicate that this soap is "original scent" not "unscented.”

4)MAHIRA TRIVEDI (27 YEARS)RATING BY MAHIRA:- **

I DIDN’T LIKE IT

•I usually love all Dove products but i was really disappointed with this soap. •It doesnt seem to be as creamy and delicate as what the• product brand stands for. I have bought this soap twice as i thought it may not have been the soap that made me feel so irriated and itchy but it happened again the second time i purchased it as well.Overall, despite the lovely scent, i wouldnt purchase this soap again.

SUNIDHI CHAWLA( 40 YEARS)

RATINGS BY SUNIDHI:- *****

•It was recommended by dermatologist

•I love dove and my kids too loved it.

•It gives a amazing glow on my skin with cleansing effect

•It also proved very helpful to my kids suffering from

•mild eczema.

•I recommend you all too to use this product

SURVEY BY DIVYA BHATIA(ROLL NO.209)

CHANDNI RIJHWANI (18 YEARS)

•Using dove since 2-3 years•Skin looks moisturized •Used earlier products but it didn’t work well•Recommended by her aunt•Buying behavior towards the product changed and also changed the perception.

•Using dove since 8 years•She feels that it is an amazing product•Comes in edition like cucumber and original one•Does good job in cleansing and gives a glowing skin•Was recommended by a dermatologist

POONAM CHAWLA(25 YEARS)

SIDDHARTH SAHITA (30 YEARS)

•Prefers to buy dettol instead of dove•As it melts within 3-4 days•Where as dettol keeps away germs and diseases •Also there are 6 people in the family•Dettol is being used since many years

Anita shrivastva (42 years)

•Preferring to buy godrej no 1

•She feels it is quite expensive

•As one dove soap costs to rs 45

•Due to this reason there is

imbalance in the budget of the house

•Also the soap is quite small

•Using dove since 16 years of age•Influenced by advertisement on the television•Had an oily skin before the usage of the product•Her skin now looks soft and smooth•She loves that the soap is creamy and does not let the skin to dry out even in the winter season

NEELAM BHATIA (24 YEARS)

Survey by pooja purswani(Roll no. 239)

She purchasrd a soap from a super marketWith the initial thoughts that it was just a soap bar

But it had a very moisturising effect on her skin.Her skin was very dry and flaky..but has improved to

a very good level.

She is 18 years old.

She purchased a soap from the nearby general store.

She did’t thought that it would have such a great impact afer using the soap.

Her skin looked very dull and dry

But now she is satisfied with it.


She purchased a soap from nearby store.

She said she had great results.

She said her skin has become less dry after using the dove soap bar.

She also liked the after smell of the soap.


She purchased a dove soap bar 6 months before.

She loves dove!!!

Her skin feels softer than before.

She even said that she feels good for caring her daughters skin.

She particularly liked that dove soap bar is not very expensive.


She has a very sensitive skin.

None of the soaps improved her skin.

But dove soap bar proved divine foe her skin.

It makes her skin look younger.

It makes her skin look fresh and clean and smooth.

Survey by monish manghwani(Roll no.218)

SURVEY BY MONISH

1. BHARTI

Dove is a very famous brand in sanitary products from soaps to shampoo to conditioners. Dove soap is a very good cleanser with one quarter moisturizing milk. It cleanses the dirt, oil and pimples. I am the regular user of this soap.

2. EKTA

Dove used to be my favourite soap for

long time and have noticed it is a pretty good

soap. However I have noticed that my skin

would get a bitter dry after I used this soap.

I had to put lotion afterwards. Overall soap is

good but can be a bit drying if you are using it

for a longer term.

3. SANJAY

I started using this soap for a past one and half years. Dove soap its the best soap I have ever been used it make your skin softly and healthy. Since it is a healthy product so that anyone can use it and I am sure that no one will get harm by using this soap.and it is very body cleansing and facial bar.

4. VINAY

In todays life soaps are less used than

body wash. Dove soap is a good soap

but I use dove body wash as there are

different fragnent flavours in the body

wash.

5. CHARAN

5. CHARAN

I used dove for a few months but once I started using the skin cottage body after that I have

never used dove soap. As the skin cottage body has a large variety of body wash i.e with scrub &

without scrub. Whereas dove has very little variety of soaps. I will suggest everyone to try skin

cottage body wash once.

Survey by Yash kotak(Roll no.207)

1stCustomer

• Dove soap is been used for the kids which are

under 10 years

• It moisturizes the skin & gives a refreshing look.

• It is usually bought from a nearby general stores

• The Soap doesn’t irritate the eyes.

2ndCustomer

• It is cheap as compared to other substitute products.

• It is used either as a face wash or body wash

• It has a disadvantages of not removing the makeup completely.

• So she stopped using this product & switched towards THE BODY SHOPproducts.

3rdCustomer

• Use Dove as it is an effective Cleanser

• It provides complete nourishment and is

easily available in the market.

• She buys the product in bulk as everyone

in the family uses this soap.

4thCustomer

• A person doesn’t purchase any Brand or Company products when it comes to their face or skin.

• They prefer to go with the products that are easily available i.e. Multani Mitti with Curd or Besan with Malai and many more naturally available remedies.

• Also they do not Cause harm to their skin.

• It is non-allergic & completely removes oil and it is cheap too.

Some other Benefits –

It is free from chemicals.

Reduces Sun tan & reduces pigmentation.

Makes our skin glow.

Removes pimples.

Instant Fairness.

Protein rich & gives nutrients.

Also good for treating infections.

5thCustomer

• A customer used Dove but it was not suitable.

• As the size of the Family is big and the Soap is small in size.

• And it is costly too.

• They Switched from Dove to Dettol and from many years they are using Dettol Soap only.

• They use Johnson & Johnson Soap for their kids as it makes their skin soft.

• They usually buy Dettol from Supermarkets or General Stores.

Survey by Ayush vira(Roll no.232)

How they buy the product?

Ans : in shopping malls, retail shops etc in

town

When they buy the product?

Ans : mostly in winter season.

Do they like & use the product?

used Mostly in winter seasons. Its very costly

& melts very fast


Ans: In shops, big bazaar etc.


Frequently in all seasons.


Yes very frequently, they like the product as

it is moisturising & soft. But have concern of

its high price.


In shopping malls, retail outlets.


They buy the product frequently for their 5

year old son.


No they don’t use the product but their 5

year old son does. It is nice moisturising

product but no glow on skin


no they don’t buy the product at all, only sometimes

What do they prefer instead?

They prefer medicinal soaps such as lifebouy, dettol instead.


Yes they like it but do not purchase it often due to high cost.


In retail outlets, etc.


At any time of the year.


Yes, they like the product & also use many

varieties of product. Only thing matters is its

high cost & fast melting of the product

Survey by Girnesh Makhija(Roll no.229)

1.Sonia

Dove is undoubtedly the best soap I have ever used it keeps my skin soft, fresh & clean I always use dove for my face.

2.Sunny

• I prefer Skin Cottage Body wash for bathing over dove because the fragrance of this body wash is far better than dove & the fragrance of dove doesn’t last longer as compared to this body wash.

3.Deepak

• Dove is a very good soap till some extent but in recent times I have stopped using dove because it doesn’t last long & it melts very soon even if kept in a closed soap case ,Thus I have started using cinthol its better than dove in terms of long usage.

4.Lata

• Iam a huge fan of dove soaps me and my daughter uses only dove soap it leaves my skin soft , silky and also feels fresh it gives a wonderful glow on my face

5.Kunal

• I have been using dove since 3 years it is the best soap for skin and body care I can see the huge difference in my skin earlier it used to be very oily but after using dove it has become less oily and even more softer.

Survey by Parth Shah(roll no.233)

DOVE PRODUCT

1) After using the dove soap on a regular basis I still felt the need to put on face moisturiser and body lotion after each shower. I like the smell but found it a bit overpowering at times. I would like to see them increase the moisturising levels and produce dove it in a shower gel format. On a scale of 1-5 I would probably give it 3 stars.

2) I have normal skin and facing some allergy of some kind of soap, My family doctor have asked me for try dove soap. I have used this soap and I was happy of using that. I have not got any issue and my face was looking glowing and smooth. I was using Pears soap before this, but I have now selected this soap for my daily usage, because its giving me shiny and glowing skin without any allergy. This is suitable for all people from kids to adults and I hope all you guys will be really happy with this soap.

3) I have used this for years on my body, as my skin is pretty sensitive and can get dry, and never had any issues using this.Lately, my face has been a bit me, not really looking great, a bit of acne coming up, just feeling a bit ugly, so I tried the Dove on my face before bed. The next day, my lumps had reduced considerably. I have used this for the last week, and so far so good.

4) I've used this soap for year and I still love it works well for me. It's gentle but I feel like they changed the formula cause back then I'd get out of the shower and go back in again cause I felt like I didn't rinse well, it felt creamy if that makes sense. I use this when I don't want to moisturize but I don't want my face to feel dry. I tried switching to the other types and the liquid soap, the green one smells like Irish spring which I don't like too strong and there's a pink one I think which didn't make any significant difference and the liquid one smells so darn strong it's choking. So I came back to the original bar. I'll keep repurchasing this its nice and affordable. Even blogs and dermalogists recommend this.

5) Dove Beauty Bar is definitely the best soap on the market by far. It leaves the skin feeling fresh soft and moisturised. Having eczema myself and being quite particular about the soap I use, I have tried many different brands and Dove is definitely the NO.1 soap on the market. The thing I liked about the Dove bar is that it made my skin filling much better. I liked the smell of the fragrant that the soap gave off before and after shower.

CONCLUSION:-

So hereby seeing all of the reviews we conclude that 65% people is

satisfied with dove and

are happily using it while 35% people are not satisfied ,

they are either satisfied with some other product or

dove doesn’t suits them.

All in one dove is a very good product in most of the reviews.

Dove Reviews

Lifestyle

Transcript of Dove Reviews