DOUGIE CAMPBELL 2014 RESUME

HISTORY & EXPERIENCE

I co-founded Mindshare LA in 2006 as a monthly “TED meets Burning Man” event series in downtown Los Angeles. The series quickly established a large local following, celebrating it’s 50th consecutive salon in May 2012 with a full weekend celebration that included 20 artists, 15 presenters, 10 workshops and a variety of colorful performers. Over 150 events later, Mindshare is still gathering the brightest minds of Los Angeles together for regular events.

Right from the start, I saw the power of technology to augment social interaction and so immediately began forming an interactive collective called Mindshare Labs which was eventually spun off and incorporated as Syyn Labs in 2009. Syyn Labs gained quick notoriety for its “This Too Shall Pass” Rube Goldberg Machine music video collaboration with OK Go which has received almost 45 million views to date. The creative collective has been featured in Fast Company, on CNN and on multiple TV shows.

In late 2012, I left Syyn Labs to refocus my energy into experience design, evolving ProjectFresh LLC into a boutique experience consultancy. My other notable side projects have included traveling the world in a tuxedo for charity which led to co-founding The Tuxedo Tyrants which mixes charity with public improv. I also co-founded The SmArt Gallery which has held workshops and created pop-up gallery spaces which fall at the rich intersection where “Science meets Art”.

I travel between Los Angeles and San Francisco to scout talent and to grow my consultancy work and feel at home in California, a place where off the wall ideas are not only welcomed but encouraged.

Full biography, press and media links can be found at projectfresh.com/dougie-campbell

CONSULTANCY WORK

I have hundreds of events worth of experience under my belt, wearing many hats from strategic consultant, talent scout, creative director and executive producer. I am familiar with the nitty gritty, from event pages and attendee management to venue permits and legal contracts but I really thrive in the creative realm. I have a vast network of creative talent at my disposal and have worked closely with numerous well respected partners, helping them clarify their goals and assembling talented teams to turn their vision into reality. The following pages outline my consultancy’s strategic & creative services as well as a recent client case study.

DOUGIE CAMPBELLFreelance Experience Producer

Positions Held

Since 2002Founder, ProjectFresh LLCSince 2006Founder Curator, Mindshare LASince 2008 Co-Founder, The Tuxedo TyrantsFrom 2009-2012 Founder & VP, Syyn LabsSince 2012Co-Founder & Co-Curator, The SMART Gallery

Advisory Roles

Since 2009Strategic Advisor, Lucid NYCSince 2011Strategic Advisor, Thirst DCSince 2014Strategic Advisor, Popcorn LA

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SERVICES DECK

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PROCESS FROM DESIGN TO DEBRIEF

This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of ProjectFresh LLC.

Founded in 2002, ProjectFresh LLC has firmly established its reputation as a boutique experiential consultancy in Los Angeles. Drawing inspira-tion by twisting together the unexpected, ProjectFresh has created a lineage of memorable projects and experiences.

Our core service is concept and strategy, however we do a lot more for our partners than just that. This short PDF will provide insight into what we offer as well as providing a case study which illustrates how we worked with one of our partners.

STAGE 1: DESIGN When we work with our partners, we begin at the end. What EFFECT do you want to have? It’s easy to create a fun, inspiring exciting experience. But WHY are you doing it? Not to say pure celebration isn’t a fine reason - it is just good to clarify expecta-tions at the beginning.

STAGE 2: DEPLOYAfter determining what we want the outcome to be, we work together to create an experience that meets our goals...and meet your budget. When it comes to things like events, the old expres-sion “How long is a piece of rope” comes to mind. We’ll work to reach your goals however we can.

STAGE 3: DEBRIEFOf course the experience is going to be great, but lets really prove it! From the beginning we build in ways to measure the success of our project together. So when it comes to determining whether the experience was successful or not you can depend on data, not just a slick pitch.

UCLA Extreme Ideas - June 28th, 2013Hercules Campus, Building 14E Floor Plans

** FINAL LAYOUT **

podiumpipe & drape

stantions

16ft image (12ft tall) (1) 6ft x 24” waterproof table8’x8’x3’ risers

12ft wide r.p. screenscameras (4) 8ft x 30” waterproof table

(8) 8ft x 30” waterproof table

(15) 30” w x 4ft h cocktail tables

delays

(8) 6ft x 24” tablesub & main

(12) 8ft couches

(6) 4ft ottomans

1 2 3

90 folding chairs

90 folding chairs

90 folding chairs

64 5 7 8 9

14ft doorwaysmall exit door

unusable, blocked off area

4ft

4ft

4ft

4ft

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main entrance (14’ doorway)

inside wall of building 15

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14E LAYOUT & DECOR (Capacity: 500 full / 650 party) fire lane (needs to be kept clear)

porto-pottiesregistration tablesw/ pop ups tents?

200’ (20’ sections bettern dotted lines)

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video frompre-events

the big freezeshaved ice truck

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savory food trucks

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SERVICES WHAT SERVICES DO WE HAVE ACCESS TO?

This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of ProjectFresh LLC.

TALENT CURATION How can you get people inspired? We have access to mind-blowing presenters, cutting edge entertainers and artists that are masters of their medium, whether acrylic paint or digital pixel.

CONCEPT & STRATEGYWhat are we creating and why? Whether it’s an intimate gathering or explosive week-end festival, authentic and memorable experiences ensure happy people and positive results.

INTERACTIVE CONCEPTS How can your guests feel involved? We work with some of the brightest and most innovative creative minds to create activities which deepen the attendee experience.

EVENT PRODUCTION How big do you want to go? From venue scouting and attendee registration systems, all the way to the final details of your custom lighting and AV setup we know the ins and outs of events.

IMPACT MARKETINGHow big is your impact? From design concept to fabrication & installation in the physical world all the way into PR, promotion, & social strategy in the digital world.

MEDIA DEVELOPMENT Are you making your content work for you? Take advantage of all the original content you create! We can help you in all aspects of producing, stream-ing, capturing, editing & archiving.

DIGITAL SERVICESDo you want to deeply engage your audience? We can work with you to build desktop & mobile solutions that provide a platform for interaction that extends from before to after the event.

CUSTOM FABRICATIONNow what about the bells & whistles? We can help you design and source everything from custom stage designs, laser cut attendee badges, dye-cut invitations, etc.

UCLA Extreme Ideas - June 28th, 2013Hercules Campus, Building 14E Floor Plans

** FINAL LAYOUT **

podiumpipe & drape

stantions

16ft image (12ft tall) (1) 6ft x 24” waterproof table8’x8’x3’ risers

12ft wide r.p. screenscameras (4) 8ft x 30” waterproof table

(8) 8ft x 30” waterproof table

(15) 30” w x 4ft h cocktail tables

delays

(8) 6ft x 24” tablesub & main

(12) 8ft couches

(6) 4ft ottomans

1 2 3

90 folding chairs

90 folding chairs

90 folding chairs

64 5 7 8 9

14ft doorwaysmall exit door

unusable, blocked off area

4ft

4ft

4ft

4ft

agilus

main entrance (14’ doorway)

inside wall of building 15

parking lot vip

eve

nt in

mai

n o

ffice

fro

m 6

:30-

7:30

14E LAYOUT & DECOR (Capacity: 500 full / 650 party) fire lane (needs to be kept clear)

porto-pottiesregistration tablesw/ pop ups tents?

200’ (20’ sections bettern dotted lines)

foo

d ta

ble

s

bar

8’x10’photo area

48’ fire

lane

(nee

ds

to b

e ke

pt

clea

r)

video frompre-events

the big freezeshaved ice truck

(might have to leave early)

savory food trucks

sto

rag

e ar

ea

sto

rag

e ro

om

s

0 10 11

35ft

12 13

100’ of building 15 lines edge of parking lot

power trailer

bar

dj FLOOR TRACK FOR ROBOTS

9

Robot Arm 10

Robot Arm

11

Robot Arm Controller12

Robot Arm Controller

a

b

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CASE STUDY “FROM WHENCE WE CAME”

This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of ProjectFresh LLC.

DESIGN: CONCEPT & STRATEGY UCLA’s Physical Sciences Dept approached us to create an event that would help them achieve three goals:

1 Grow public perception of their outreach.2 Produce video for content marketing.3 Engage alumni and win their support.

We worked closely with them to design an event called “From Whence We Came...”

“I am really looking forward to the next event we do with ProjectFresh...”-- Joseph Rudnick, UCLA Dean of Physical Sciences

DEPLOY: EXPERIENCE & CURATIONWe transformed an off-campus venue for the one night event, which featured:Talks: Short faculty presentations, curated and coached by our content team & streamed online.Performers: Live musical acts, multiple entertainers and even a suspended circus performer!Interactivity: A microscope projection with specimens & a live data satellite feed.

DEBRIEF: HOW DID WE DO?50k+ impressions via social media, video streaming & direct email campaigns.97% said it met or exceeded their expecta-tions 99% would recommend future events to friends96% rated the content as good or excellent.

We also delivered a complete follow up report which included attendee summary, detailed feedback & quotes:“I love how the event bridged the world of academics with people of the professional working world. I didn't realize UCLA hosted events like these in the community, where the public can attend for knowledge and

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EXPERIENCES HOW ELSE CAN WE MAKE IT UNIQUE?

This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of ProjectFresh LLC.

MUSCIANSFrom African Drum Bands to technology-based DJs and VJs.

PERFORMERSFrom Fire Spinners to Projec-tion Based Dancers.

ENTERTAINERSFrom Team-Building Games to Bizarre Circus Acts.

LIVE ARTISTSFrom Digital Portraiture to 3D Black Light Body Painting!

INTERACTIVE PLAYGROUNDMulti-player games, photo booths, puzzles and more!

SOCIAL MEDIA DISPLAYSLive Twitter walls, Facebook & Instagram contests.

CUSTOM INSTALLATIONSAttendee specific badges, data visualization, even laser mazes!

REAL TIME ENGAGEMENTText message polls & competi-tions & prize drawings.

HANDS ON WORKSHOPSTeaching new skills & unlock-ing untapped abilities.

SMART SERIESWhere Science Meets Art presentations & workshops.

TUXEDO TYRANTSCharitable black tie events with a public improv twist!

OFF THE BEATEN TRACKAdventurous excursions such as the secrets of the L.A. River...

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REPUTATION WHY SHOULD YOU WORK WITH US?

This document is proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the prior written consent of ProjectFresh LLC.

We’ve showcased hundreds of talented people. Presenters, workshop leaders, musicians, performers, artists and other creatives from across industries and around the world.

We’ve attracted thousands of people to our events. We have a large local following of bright and engaged Angelenos that look to us for what’s coming next.

We’ve left dozens of satisfied partners Google, JPL, Caltech, LACMA, Virgin Galactic, Paramount Pictures and X PRIZE to name a few.

GET IN TOUCHWe have helped produce over 100 memorable experiences since 2002, and still feel our best is yet to come. So get in touch and lets chat. It’s a great time to do something amazing together.

”Nobody reigns over the nexus of this town’s cretive spheres-

-academic, artistic, scientific and entrepreneurial--quite like

Dougie Campbell.“

doug@projectfresh.com 323.393.3345 www.projectfresh.com

EMAIL PHONE WEB

“Unleashed” Innovation Summit (City of Pasadena) Over 80 Mindshare Events Since 2006, attracting 12k+ attendees...

“Google Glass Unveiling” Performance (Google Los Angeles)

“Extreme Ideas” Event Series (UCLA Architecture & The Getty)

-- Angeleno Magazine

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