Doug Curling Managing Director New Kent Capital/New Kent Consulting [email protected].
14
-
Upload
alana-chidsey -
Category
Documents
-
view
217 -
download
1
Transcript of Doug Curling Managing Director New Kent Capital/New Kent Consulting [email protected].
So let’s talk about……..
- Business Plans- Presenting & Selling Ideas- How Do I Get Started ?- Knowing What To Do…& When- Choosing Partners- Managing Frustrations- The Music Business Today & Tomorrow
Business Plans
- Covering the basics…..in the right order
- Having the “Pitch” down cold- Be Excited !!!!- Be Organized – You MIGHT have 20 - 30
good minutes before total ADD kicks in- No more than 10 – 15 pages- Loose/Tight meeting pace- Communicating with the right people
Business Plan – Do’s- The Big Idea or the Big Outcome
(‘Make Meaning’)- The ‘Problem’ and why it matters- The current solutions and why they
fall short- What you’re building and how/when- Why you’re different (and better!)- Your spend plan and expected results- The (obvious) questions & answers
Business Plan – Don’ts
- Produce an Org Chart showing you as CEO If you haven’t done anything yet !
- Attempt to build a solution for a problem you don’t understand
- Disgorge spreadsheets of meaningless financials
- Expect the ‘Bankers’ to start by paying you a big salary
- Talk to anyone in-depth without knowing who they are, what they know & what they’ve done
Presenting & Selling Ideas
- Start with the right introduction from the right person
- Get your $%^& together before the meeting- Know the best time & medium- I don’t need you to read me powerpoints- Answer ‘Why should this matter to me?’ early- Know what others have done before you - Have a definitive plan & timeline- Always have a specific ‘Ask’- You don’t know who really matters --- there
are no little people !
How Do I Get Started ?- ‘You can’t change what you don’t
understand’- Deal with the toughest issue first- Identify and accomplish your #1
objective each day- Know whether value is being created
‘in the essence or the edges’- Everybody needs a big fan club –
recruit advocates, supporters and friends
Choosing Partners
- Don’t confuse people that are good with people that are talented
- Don’t surround yourself with people that need your money
- Know what you suck at and fill the voids
- Keep away from people that belittle your ambitions
- Identify the problems and ‘staple’ the right people to each of them
Managing Frustrations
- Learn to cooperate with the inevitable- ‘Do or Do Not – There Is No Try’- If you set out to take Rome – take Rome- Do you want to feel better or do you
want to get what you want ?- ‘Not everything worth doing is worth
doing well’- No battle plan survives contact with the
enemy
The Music Business……
- You have to have GREAT songs- You have to have a GREAT live show- You have to have a GREAT fan base- You have to be willing to GRIND it out
‘They put us in a van and sent us on a summer tour to see if we could survive on the road for 3 months and come back alive’
The Music Business…..
- Recording/Production can be do it yourself
- Distribution is everywhere- Promotion can be self-managed- Merch is cheap and important- Live/Acoustic/Demo is rare and
desirable- Fans want to be part of something - Fans will pay for closeness and
special- Protect & build the brand
The Music Business……
- The old guard still owns ‘the matrix’- Cutting through the clutter requires
work- Buy-on’s are a rip-off- Gear/Wheels are important and
valuable- Stale happens very fast- $10 minus $1 minus ??????- Retail is a meaningless number- Everybody is in the data business
Final Thoughts- Hard work does not guarantee
success --- but less than your best does guarantee less success
- Luck matters --- and luck favors the prepared
- Timing matters --- ‘to be right too soon is to be wrong’
- Someone else wants what you want - The network effect is real --- and
effective
