DoubleClick. Measuring Impact at the moments that matter
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Transcript of DoubleClick. Measuring Impact at the moments that matter
Confidential & Proprietary
Winning
The Moments
That Matter with
Data Driven
Creatives
Nadia Carta -
EMEA product lead
Google Confidential & Proprietary
USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES
4
Marketers and agencies have access to more
insights and data than ever before
Google Confidential & Proprietary
Google Confidential & Proprietary
USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES
5 Google Confidential & Proprietary
Programmatic technology helps marketers capitalize
on all that data, in real-time
Google Confidential & Proprietary
USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES
Google Confidential & Proprietary
The promise of programmatic to date has
been the ability to reach the right
person at the right moment
But once you are there,
how do you have an
impact?
Google Confidential & Proprietary Google Confidential & Proprietary
The real opportunity is the ability to reach the right
person, in the right moment,
with the right message
6
Animates
Consumers give off Signals
Searching Browsing Shopping
Seeking Advice Nearby by Socialising
CAT
FOOD
SNICKER
S
Proprietary + Confidential
Proprietary + Confidential
Data Driven Creatives Creativity in a programmatic world
1-0
Recent
Weather Real time
Sports Trending
Google Trends
Predictive
Traffic Analytics
Financial Market
REAL TIME DATA
INFLUENCE
Live Football Results in Ads
Euro 2016 in numbers
4 weeks
24 teams
51 matches
4590 minutes
10 stadiums
300 Million
impressions per match
Creative inspiration
Telco CPG Travel
Creative inspiration
Volkswagen scaled with Data driven
creatives
80% CTR
increase over GCC
industry ave
6 countries 6 price currencies
192 potential
combinations
24 AdWords
campaigns
4 segments
85 test
drives confirmed
single females identified as best performing
audience
Creative personalization in
practice with Maybelline
Google Confidential & Proprietary
USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES
Google Confidential & Proprietary
Assemble your team and innovate with data driven creatives
26
Production
agency
Creative
agency Marketer
Media
agency
TH NKS!
Join the data driven creative revolution today
Get inspired at www.richmediagallery.com/resources/dynamic
