OMCollective - Inspiratiesessies - Google Doubleclick - Jo Delannoy (Google Belgium)
Doubleclick Dynamics Rematketing Case Study
Transcript of Doubleclick Dynamics Rematketing Case Study
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Agenda•See Think Do Care•Customers care online•Case Study
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Dynamic Creatives• Ad Formats• Logic of Product Impression• Special offers, promotions and sales• Content personalization
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Ad Formats
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Control number of displayed products Similar products Expanding product
informationTime limits forspecial offers
Ad Formats
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Case 1: RetailAdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%
- Conversion rate increased by 55%
- Conversion cost decreased by 53%
- Traffic decreased by 49%
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Audience•Customer segmentation in DoubleClick•RFM - analysis•CRM - data
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Compare the features of remarketing
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The advertising budget
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The cost of conversion
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Number of sales
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The average cost per click DoubleClick
+18%
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The average conversion rate
+202%