Double Your Affiliate Investment in 2018
17
Presented By Double Your Affiliate Investment in 2018 ROOM Versaille 3/4 TIME 10:45 AM SPEAKER Sandrine Thompson
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Transcript of Double Your Affiliate Investment in 2018
Presented By
Double Your Affiliate Investment in 2018ROOM
Versaille 3/4
TIME
10:45 AM
SPEAKER
Sandrine Thompson
Understand the Customer.
Understand the Channel.
Measuring Affiliate Influence
Measuring Affiliate Influence
Affiliate Drives New Customers
33%
29%
10%
15%
20%
25%
30%
35%
33%
+14%
Difference
Affiliate Other Marketing ChannelsSource: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis
Percent of Affiliate Customers
who are New to the Advertiser
New Customers From the Affiliate Channel Are
More Valuable than Those From Other Channels
+27%AOV
+3%orders per
customer
+30% annual customer
revenue
33%
Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis
Percent of Affiliate Customers
who are New to the Advertiser
Affiliate Reactivates Lapsed Customers
16%
8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
16%
Percent of Affiliate Customers who are
Reactivated
Affiliate Other Marketing Channels
Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis
+100%
Difference
+16%AOV
+20%orders per
customer
+46%annual customer
revenue
16%
Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis
Customers Reactivated Through Affiliate
Keep Spending for Higher Value
Percent of Affiliate Customers
who are Reactivated
High Value Repeat Shoppers Use
Affiliate Too
+21%AOV
+7%orders per
customer
+30%annual customer
revenue
51%
Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis
Percent of Affiliate Customers
who are Repeat Shoppers
Affiliate consumers
do not behave like
other consumers.
Affiliate Shoppers
Research More
1.75 xmore likely to do heavy
online research
Source: comScore , 2017
1.5 xmore likely to do
moderate online research
Higher Value Transactions with More Affiliate
Engagement
[CELLRANGE]
[CELLRANGE]
[CELLRANGE]
[CELLRANGE]
[CELLRANGE]
$0
$50
$100
$150
$200
$250
1 click 2-5 clicks 6-12 clicks 12-24 clicks No AffiliateEngagment
Average Order Value
Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis
[CELLRANGE][CELLRANGE]
[CELLRANGE][CELLRANGE]
[…
[CELLRANGE][CELLRANGE][CELLRANGE]
[CELLRANGE][CELLRANGE]
[CELLRANGE]
[CELLRANGE]
20%
22%
24%
26%
28%
30%
32%
34%
36%
38%
40%
January February March April May June July August September October November December
Percent Difference – Rate of New Customers
Affiliate Other Channels
Affiliate Drives New Customers
Acquisition in Q4
Source: CJ Affiliate Customer Insights Network Findings, Retail Vertical, 2017 Monthly Customer Analysis
© 2016 eMarketer Inc.
Affiliate marketing is the classic performance
channel, and it continues to grow
The $4.78 billion
spent on affiliate
marketing this
year will represent
a 13.5% increase
over 2015
