Double Page Spreads

By Nicole Antonio

Analysis…1) How does the choice of band featured in the

article suggest who the target audience will be?

The band “The Big Pink” are a rock/ pop band from London. The article talks about their new album following a 2009 full of post – album touring and a part time break for much of 2010. Also, this band suggests the target audience is young adults aged 16- 24 year old boys and girls.

2. What type of language is used in the article?

The language used in this article is quite formal as the writing is written with good expression and is clear and fluent as the magazine is also formal it fits with the other magazine articles in Clash magazine. Also, the language is quite advanced and the writer uses words like “new fangled” and “polished” to describe the band’s music and success. Overall, the language is written well and goes well with the magazine’s overall vintage and classic style.

ColourThe colours used in this double spread image is all black and white which there is a contrast because colours related to pop music are quite bright and eye catching. However, the black and white show the band to be minimalistic and their music is simple but as the headline says they are going POP and the colour stands out and is noticeable to audiences.

Everyday wear will appeal to equally all audience types

Studio background- adds realism to the image and to the band.

Features in the Double Page Spread…This is called the anchor which is normally at the bottom right of a double page spread which shows the magazine website to get more information on a particular band or just to find out relevant information.

This can be seen at the bottom of the left hand page and this is called the credits which shows you who has taken the pictures and who are the references this can also be called a byline.

The first letter which is an F is larger than the other letters and this is called a drop cap. Also, the colours are similar for features like for the anchors and drop cap as they are either white or black which goes with the overall cover scheme.

Eye Flow and Layout…• The layout of this double

page spread is quite different to other magazines as the image is only on the left side and there is just writing on the right. However, on this double page spread the image is blown out onto the two full pages where there is a small amount of writing behind a white background which again links to the theme of black and white. This spread is quite an unusual layout as on double page spreads they would use a smaller image and might use text wrapping but as the spread has a bigger picture it is original and this can grab the reader’s attention more.

The front cover of Clash magazine is very simple and minimalistic as it only has Florence & the Machine on the cover with a blue background. This can be linked to the double page spread of the band The Big Pink as it doesn’t have a bright image or colours in the background and is also quite straightforward and simple to look at.

Also, the double page spread is quite structured and controlled and this can be linked to the front cover as it is very elegant, stylish and simple alike the double page spread as it looks effortless.

Front Cover…

Prior Knowledge…

• The article in this double page spread does not need prior knowledge about the band as they talk about their new album and sound. This can be seen when the article writes

• Also, you wouldn’t need to listen to the band’s music to understand them as the genre is very understandable and clear as the headline reads “The Big Pink” go POP!”

Analysis…1)How does the choice of artist featured in the article suggest who the target audience will be?

The artist Lana Del Rey is an alternative pop artist from the USA. The article talks about her road to success and how she is inspired by music and she also talks about her own personal goals she would like to achieve someday as this will make her a great musical artist. From this article, you can tell her target audience is aimed at young adults aged 16 – 26 year old girls and in some cases boys too, similarly to The Big Pink.

2. What type of language is used in the article?

As both these double page spreads are from Clash magazine the language also used in this article is quite formal as the writing is written with good expression and is clear and fluent as the magazine is also formal it fits with the other magazine articles in Clash magazine. Also, the language is quite advanced and the writer uses words like “luxury” and “magnificence” to describe her music and success. Overall, the language is written well and goes well with the magazine’s overall vintage and classic style.

Colour…The colours used in this double spread image are all quite bright and natural colours such as green, corals and light blues as well and this is similar to the genre of her music because colours related to pop music are quite light and eye catching. However, light colours show her to be unique and her music is relevant and listenable but as the headline says she is a “Rey of Sunshine” and the colour stands out and is noticeable to audiences.

Nature background- adds realism to the image and to Lana herself.

Her unique everyday wear will appeal to all audience types as it is eye catching and

different.

Features in the Double Page Spread…

This headline is using a pull quote from her name and they are using it quite cleverly to name the headline. Similar to the

other double page spread but they also used a drop cap for the first letter.

In this double page spread they have used a pull quote which is a phrase or sentence taken out the text so that the reader can easily see and it can also grab the readers attention as well.

This can be seen at the bottom of the left hand page and this is called the credits which shows you who has taken the pictures and who are the references this can also be called a byline.

Eye Flow and Layout…

The layout of this double page spread is quite different to other magazines as the image is on the right side and there is just writing on the left. However, on this double page spread there are two pictures on top of each other which is quite original as I have never seen this in any other magazine. This spread is a on a quite normal layout as on double page spreads they have used a smaller image and might use text wrapping but as the spread has a bigger picture it is original and this can grab the reader’s attention more. The eye flow is a normal “S” shape going from top right to bottom left.

Front Cover…The front cover of Clash magazine is very simple and minimalistic as it only has Florence & the Machine on the cover with a blue background. This can be linked to the double page spread of Lana Del Rey as it has a bright image or colours in the background and is also quite straightforward and simple to look at but elegant and stylish at the same time with both images.

Also, the double page spread is quite structured and controlled and this can be linked to the front cover as it is very elegant, stylish and simple alike the double page spread as it looks effortless.

Prior Knowledge…• The article in this double page spread does not need prior

knowledge about her as she talks about her new album and sound.

• However, I think people would need to listen to her music to understand her as the genre is not very understandable and clear as the headline only talks about her personality when it says “ My goal is to be a good person who lives with dignity and grace.”