Lucy RobinsonDesign Council20 October 2009

Co-designing public transport:

How collaborative design led to transport accessibility in rural areas

What is Design?

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1. Problem solving process2. Collaborative and inclusive in approach3. Borrows tools and techniques from

a variety of disciplines

What is Design?

1. Problem solving process2. Collaborative and inclusive in approach3. Borrows tools and techniques from

a variety of disciplines

Not only about products and logos

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Places users at the centre of uncovering problems

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Collaboratively design solutions with users and providers

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Prototypes solutions before delivery with users

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The Design Council is the UK’s strategic body for design.

Its mission is to inspire and enable the best use of design to make the UK a more competitive, creative and sustainable nation.

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Dott is a programme of activities focusing on social and economic change using design.

It is based in one region at a time and lasts about two years.

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Dott aims to engage and faciltate the public and communities in developing new solutions to solving social and economic problems

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A Dott programme is developed in partnership with a regional body and responds to that region’s social and economic priorities

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Dott is an exploratory programme of pilot demonstration projects, events and educational work.

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The first programme: Dott 07 in the North East of England

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The Dott approach to solving problems

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Dott process

- diagnose- co discover- co design - co develop- deliver

CASE STUDY: Move Me

Working with a rural community and transport providers to improve access to transport without the need for more cars or new roads

Outcomes: A new transport hub that reflects the needs of the community. A toolkit and model that enables others to scale or replicate the process within other communities.

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MOVE ME: Local context

Existing transport services under used

Need for improved transport services as little access to private vehicles

Pilot project in Berwick: Rural accessibility and mobility project (RAMP)

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MOVE ME: Policy context

Some people still face what can seem insurmountable barriers in simply getting to where they need to go.Prime Minister’s Foreword in Making Connections: Final Report on Transport and Social Exclusion

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MOVE ME: Environmental context

50% more CO2 produced per person in rural communities than in urban communities

The ‘last mile’ environmental issue

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Improve access to transport without the need for more cars or new roads

Toolkit to replicate the process within other own community

Model of best practice for engaging communities

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Project aims

MOVE ME: Project objectives

−Review mobility needs

−Work in partnership

−Plan more integrated journeys

−Share vehicles

−Explore value

−Create a sustainable solution

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Diagnose

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MOVE ME: Stakeholder mapping

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Dott Corporate Presentation 24

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Co-discover

MOVE ME: Cultural probe kits: borrowing from ethnography

Users become the researchers

Design Council www.designcouncil.org.ukService Design Tools www.servicedesigntools.org

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Co-design

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MOVE ME: Generating ideas

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MOVE ME: Prototyping the ideas

Service provider toolkit

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MOVE ME: Reviewing the ideas

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Co-develop

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MOVE ME: Existing services more accessible and meet users’ needs

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MOVE ME: Developing and launching a new service

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Lift exchange

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Impact of Dott approach

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Local impactGreater community engagement and participation

Model scaled to 50 other small communities in the region.

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National impact

Government White paper: Innovation Nation

A replicable model and approach to developing new rural transport solutions using lift share toolkit

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Social impact

Greater use of public transport solutions by community

Solving problems such as access to school, childcare and jobs

Connecting other social organisations together

Impact on development of children by involving them in the research process

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EconomicimpactGreater transport accessibility to and from village

Thank you

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Slideshow available at

Lucy.Robinson@designcouncil.org.ukwww.designcouncil.org.uk