Dot club jeff sass

Experiencias exitosas de nuevos gTLDs recientemente lanzados:

Jeff Sass, CMO, .CLUB Domains [email protected]

@sass @getDotClub

©Copyright .CLUB Domains 2014

Today’s Agenda

!   A Touch of Sass

!   Quick History of .CLUB

!   The New Domains Are Here…

!   Why .CLUB?

!   The Value and Use of New Domain Extensions

!   Lessons from the .CLUB Launch


A Touch of SASS

!   Started in Film & TV

!   Geek/Early Adopter

!   Video/Computer Games

!   Mobile Entrepreneur

!   Joined .CLUB in March 2012


Quick History of .CLUB

!   Founded in 2011 by Colin Campbell (Tucows, Internet Direct, Hostopia)

!   Applied only for .CLUB

!   Raised $8.2 million from private investors

!   Won private auction to become sole .CLUB applicant in June 2013

!   Signed ICANN Registry Agreement November 8, 2013

!   General availability launched May 7, 2014


.CLUB Accomplishments

!   Top-Selling New Domain Extension – Over 115,000 names sold

!   More Live Sites than any new TLD – Over 150 .CLUB sites in the Alexa top million

!   Over $675,000 in Premium Name Sales (top seller – Eat.club for $20k)

!   High Profile End-Users – 50 Cent (50inda.club), Demi Lovato (Lovato.club),

MaryKay Cosmetics (MakeUp.club, Beauty.club - coming soon)

The New Domains Are Here!


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Why .CLUB? !   A truly global brand, Club is “Club” worldwide, across languages

!   Club instantly adds meaning and marketing value to any word

!   Club is short and easy to remember

!   Club represents community, loyalty and passion

!   Club appeals to both individuals and businesses

!   There is a massive global market for .CLUB domains


Massive .CLUB Market


Why are Domain Names Important?


Web Address


www.whereswaldo.com ©Copyright .CLUB Domains 2014

NOT ANY MORE …


Identity


#DomainFest

Branding


Convenience


Marketing


664


Anything.


.shop


.photography


.club


.today


.guru


.wiki


.clothing


Why?


Financial.tips


art.gallery


Golf.club


Club.golf


.


It’s Not .com vs. .TLD

Deep Links

Brand.APP Brand.CLUB

Brand.COM

Brand.SHOP Brand.NEWS


Mobile Matters


http://www.safeway.com/ShopStores/Club-Card.page

www.safeway.club

Deep Links


Category Killers


MaryKay.club Beauty.club Makeup.club

SkinCare.club

Category Killers



Brand Awareness !  Seven figure launch campaign

!  Active PR & social media support

!  Frequent Attendance/sponsorship at industry & vertical events

!  Digital awareness campaign during Sunrise

!  Direct campaign (email & call center) to existing clubs

!  Outdoor (Taxi & Bus) campaign in select markets

!  Radio (Podcasting/Internet Radio)

!  Social & blogging

!  Print

!  Channel support & co-marketing


Support LOGICAL VERTICALS

Dot club jeff sass

Internet

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