DOs & DON'Ts of Local Search by 15miles
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19-Oct-2014 -
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Transcript of DOs & DON'Ts of Local Search by 15miles
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Local Search DOs & DON’TsWebinar June 2013
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Today’s Presenters
PresenterGregg StewartPresident15miles/Geary LSF
ModeratorDan StiehrDirector, Client Services15miles
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Today’s Webinar
2013 Local Search Trends – available at localsearchstudy.com
• Why Local Search?• 5 Local Search DOs• 5 Local Search DON’Ts• Questions?
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Why Do You Need a Local Search Strategy?
High Visibility
High Intent
Highly Used
Highly Efficient
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Local Search DOsBest Practices & Considerations
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Do – Claim & Optimize Local Listings
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Do – Implement A Ratings & Review Strategy
Develop Response
Plan
Capture Reviews & Sentiment
Generate More Positive
Reviews
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Do – Develop a Centralized Approach
Incorrect Information
Unoptimized Listings
Lost Category Visibility
Wrong Landing Pages
Customer Page
Hijacking
Poor User Experience
Inability to Respond to
Reviews
Off-Strategy
Messaging
Inability to React to Changes
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Do - Build Citations
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Do – Measure Results Whenever Possible
Local Listing
Call to your
location
Click to profile page
Visit to your site
Direct visit to your location
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Local Search DON’TsCommon Pitfalls Seen in Local SEO
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Don’t – Use Call Tracking Lines
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Don’t – Assume SEO = Local SEO
Citation Depth & Consistency
Profile Completeness
Profile Optimization
Landing Page Relevance
Geographic Proximity
Positive Review Volume
On-Page Content
Volume, Quality, & Type of Inbound
Links
Site Architecture
Site Authority
LOCAL SEO
TRADITIONAL SEO
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Don’t – Stop With Google
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Don’t – Assume Insourcing Saves $
• Volume-based pricing • Cost of hours spent
learning • Opportunity costs
• Lost visibility?
• Other projects unattended?
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Don’t – Overlook Strategic Integration
Consumer
Purchase Decision
Paid
Social
Local
Mobile
Organic
Display
Your Site
Shopping Results
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Review
Four Immediate Action Items:
• Claim & Optimize on Google
• Support that with distribution through data aggregators
• Audit your ratings & reviews strategy
• And…