Do’s and Dont’s in Advertising

Grupo Donos

ADVERTISEMENTS

A Good Advert Must :A Good Advert Must :

anunciar, hacer publicidad, anunciar, hacer publicidad, hacer propagandahacer propaganda

Advertise:

WhatDoesIt

It advertises …

ADVERTISE?

dar publicidad,dar publicidad,promocionar.promocionar.

IT

PROMTES

A chain of motorway rest stops

Promote:

Why does he want a Why does he want a CocaCola?CocaCola?

A good advert must:sugerir,insinuarSUGGEST

It me to ….Suggests

And what about this… ?

It me to …Suggests

A good ad must …A good ad must …

What do they sell?

They sell …

What does a goodsalesman do?He … sells

Appeal Appeal : ser : ser atractivo,atraer.atractivo,atraer.

FOR AN ORAGE DRINK

IT APPEALS FOR A NEW PAIR OF SANDALS

It must

To buy something

It makes you !!!It makes you !!!buy

What mobile will you buy?

I will buy …

My mother this cleaning

buy

buys

A good advertisement A good advertisement DEVELOPSDEVELOPS

It It amusesamuses: divierte, hace reir: divierte, hace reir

It It challengeschallenges: Desafiar retar: Desafiar retar

It must announce

Have a sexist intentionHave a sexist intention

Behave in a sexist wayBehave in a sexist way

Do harmDo harm

PrejudgePrejudge

It behaves in a sexist

way

Sexist way

It Does harm

It must not prejudge

It has a It has a sexist intentionsexist intention

An advert mustAn advert must / / An advert An advert mustn’tmustn’t

AdvertiseAdvertise PromotePromote SuggestSuggest SellSell AppealAppeal InviteInvite BuyBuy DevelopDevelop AmuseAmuse ChallengeChallenge AnnounceAnnounce

HarmHarm

Have a sexist intentionHave a sexist intention

PrejudgePrejudge

Behave in a sexist wayBehave in a sexist way