Dorothy Maxwell Environment Policy Dept., Enterprise...
Transcript of Dorothy Maxwell Environment Policy Dept., Enterprise...
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“Environmentally Superior ProductsAn Environmental & Business Success Story”
Dorothy MaxwellEnvironment Policy Dept., Enterprise Ireland
EUEB Presidential Meeting, 15 April 2004, Dublin
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SUMMARY
Introduce Enterprise Ireland
Irish Environmentally Superior Products (ESP)Initiative to encourage industry to incorporate environment into product &/ service design
• Eco designIncorporate EU Eco-label
Irish Industry ExamplesEnvironmental & Business Benefits
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Enterprise Ireland
Assist the development of Irish businessProvision of range of services
– business, technology, marketing, R&D, innovation etc…
EnvironmentClients
– indigenous Irish companies - Ireland and worldwide– > 10 employees
13 offices - Ireland
30 offices - worldwideEurope, USA, Asia Pacific
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AimSupport Irish industry to improve their environmental performance
Provide range of environmental supportsInformation, advice, networking
• all environmental issues
Environmental financial supports
www.EnviroCentre.ie
Environment Policy Dept.
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Environmentally Superior Products
Support Ecodesign projects in Irish industry
Projects which assess ways to prevent / minimise the environmental impact of products &/ services
WITHOUT compromising its functionality, quality, valueIS technically feasibleIS commercially feasible
“Environmentally Superior Product”
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Ecodesign Information, Advice, Networking, Mentoring
Web – www.enterprise-ireland.com/esp• guides, case examples, databases
In person - expertiseEvents- Regional Environmental Industrial Fora
Funds of 50 % of project costs up to maximum of €32,000 per approved company
Irish manufacturing industry SMEs
Environmentally Superior Products
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Why?
Significant environmental impacts associated with production & consumption of products e.g.
Resource usagematerials & energy
WasteEnd of Life
• Waste packaging• Waste products
– e.g. cars, electronics goods
Pollution
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Why?
Pressure on industry to reduce environmental impacts of products &/ services
Legislation e.g.• Packaging • Vehicles • Electronics • Energy using products
Financial • end of life take back, reuse, recycling, disposal
Market • Supply chain
EcodesignOpportunity to DESIGN OUT environmental problems at source
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Typical ESP Project
New concept or existing product &/service
Assess environmental impacts over entire life cycle
RawMaterials
ProductionProcess Distribution Consumption End of Life
Function
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Typical ESP Project
Identify opportunities to PREVENT or MINIMISE environmental impacts while still feasible in terms of other product/service requirements e.g.
CostQuality Technical feasibilityMarket RequirementsLegislation/Standards etc.
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Typical ESP Project
Product &/ service design is feasible / not feasible
Implement
Number of partners e.g.Company personnel, environmental specialists, industry specialists, suppliers, customers
Process supported by range of tools as relevant (simplified LCA, Eco label specifications etc.)
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EU Eco-label & ESP
Every project investigates eco labels relevant to product &/ service
EU Ecolabel & others
Ecological specification
Identify marketing potential
Eco label UsedProduct & Service SectorCommercial/Domestic customersExport markets
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Environmentally Superior Products
Range of Environmentally Superior Products & Services
Electronics IT FurnitureReusable, returnable packagingTimberConstruction
Case study brochureCompany examples from ESP participantsRange of industry sectors
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IRISH INDUSTRY EXAMPLES
ESP Participants
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Redesigned RKE unit:-40% reduction in materials content
• particularly hazardous substances • facilitate dissassembly and recyclability at end of life
Three fold reduction in energy demand
Drivers: WEEE/RoHS, ELV via customer
Quicker & CHEAPER to manufactureSubstantial competitive advantage
EU Environment Awards – Ecodesign winner (2002)
ELECTRONICSComponent for managing Remote Keyless Entry (RKE) in cars
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IT
an upgradeable chassis, modular port designRepair/maintenance, upgrade servicesRaw materials chosen to increase reuse/recycling options at end of life
Waste reductionEnergy efficientSame price as competing PCsEU Eco-label for PCs
Computers with an extended operating life
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Redesigned chair to:-
extend product lifeupgrade, repair & maintenance servicesreduce waste
raw material components chosen to• facilitate disassembly• increase reuse & recycling options at end
of life
Cost is same as non ESP chair
Environment is marketing feature
Office chair
Furniture
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Redesigned cartridge:-reduce components largely to 1 plastic typereusable & recyclable at end of lifebetter functionalityCHEAPER & “cleaner” to manufacture
Substantial competitive advantageMore competitive supplierImproved customers competitive edgeEuropean to Global Supplier
Toner Cartridge for photocopiers
Plastics
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Timber
Raw material is waste wood otherwise going to landfillPermited waste wood collection service (non contaminated)
Soil improver mulchEU eco label for soil improversColoring (ornamental/aesthetic)
• No adverse environmental impacts
Recyclable packaging
Award winner - Best New Product 2001, Irish Garden Trade Fair
NuLife - Colour enhanced wood chip garden mulch
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Environmentally Superior Products & Services
Reduced Environmental ImpactImproved functionalityCost Savings
Eco-efficienciesCompetitive AdvantageNew business opportunities Improved supplied relationships
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CONCLUDE
Incorporating environment into design of products & services
WIN WINEnvironmentBusiness
Eco labeling – 1 element of approach
Environmentally Superior Productswww.EnviroCentre.iewww.enterprise-ireland.com/[email protected]
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www.EnviroCentre.ie