“ALL DIFFERENT WITH DORITOS””

Fernanda Soto

• Type of product of service: -nachos • Brand: -Doritos • Advertising media: -Television -Online video

Target audience:

Young and

adult

Desired

positioning:

You can share

with your Friends

the new image of

doritos

Key promise or

benefit:

provide nachos

for every lifestyle

and for every

occasion.

Offering

products that

you can always

trust.

Communication

tone:

Emotional

What does it say? The new image of Doritos

How is it said? By a drama

Whom is it addressed to? To all the people

When is it said? In present

Where is it said? In the street

The site features and “nacho” of social media and arts.

It’s a good video because is very entertainment.

It has the ability to reach certain age groups

It promotes social interaction and sharing.

It is creative

It is interesant

Attractive

Bottom line: is a good message because it teaches people to respect the old people, the message have something bad that it is very long.

Execution elements:

• Characters: A adult with a child

• Images: backyard

• Texts: Only the necessary text appears

Execution Aspects:

duration: 1:44