The most important

Do and don’t in online marketing

Dorin Boerescuwww.2parale.ro

Strategii media 2010

Don’t buy awareness

If awareness is what you want

Go buy:• TV• Print• Radio• OOH

They are:• cheaper• easier to buy• outdated• with no

measurable effects

just like awareness

If you must go online

buy actions**clicks are not actions

3 easy steps

1. define goals for your online presence

2. find channels reaching your audience

3. pay ONLY for achieving those goals

share your marketing effort

What is your ultimateGOAL?

$$$$$$$$$

better

buy sales

Yes, you can!*

dorin@2parale.ro

*affiliate marketing FTW