Dorie Clark - The new thought leadership - IMS Boston 2012
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{ The New Thought Leadership Establishing our Personal Brand in a Social World #IMS12 @dorieclark
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Social media provides unprecedented opportunities for executives to build their personal brands and develop a reputation as thought leaders. Drawing on her popular Harvard Business Review article and forthcoming HBR Press book, Reinventing You: Define Your Brand, Imagine Your Future, Clark will outline concrete strategies you can follow to create powerful content, leverage the power of the echo chamber, attract the notice of opinion leaders, and build an engaged following.
Transcript of Dorie Clark - The new thought leadership - IMS Boston 2012
{ The New Thought Leadership
Establishing our Personal Brand in a Social World
#IMS12 @dorieclark
William Simon Was Wrong
#IMS12 @dorieclark
Personal Branding is 101 Thought Leadership is
201
#IMS12 @dorieclark
What can you offer that no one else can? What’s your narrative arc?
#IMS12 @dorieclark
Build Your Credibility Brands
Wingmen Causes Awards Subtle Cues
#IMS12 @dorieclark
Build Your Impact Strategic Laddering Making Friends with the Media The Secret of Leadership Roles Start Your Own The Multimedia Mix
#IMS12 @dorieclark
