Dorian Marketing Group Powerpoint
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Transcript of Dorian Marketing Group Powerpoint
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“Creating, Maintaining and Dominating the Online Social World”
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• We are digital media strategists. (social & mobile)• Established to create, maintain and dominate the
online presence for business.• 30 years combined experience.
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Industry Statistics
• 84% of all consumers go online for products & services
• 85% of searches are on Google• Less than 5% go to the second page of Google• Of all local searches, 8 out of 10 will go online
first• 66% of all commerce is conducted on a local level• Bing awards websites users based upon “likes” or
“fans”
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Social Media Facts• There are over 2.5 billion daily views on
YouTube• Facebook has over 1 billion users and 50% are
active • In 2010, Generation Y began to out number
baby boomers and 96% have joined a social network of some sort
• Social media is the #1 activity on the Internet• Twitter was the most popular word in the
English Dictionary in 2009• The average time spent on Facebook is 55
minutes• 800 million search queries daily on Twitter• Over 50 million plus tweets daily from active
users
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What does Dorian Marketing Group Do?
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The Social Umbrella
• Networks – Facebook• Blogs - WordPress• Micro Blogs – Twitter• Video Networks – YouTube, Viddler, Vimeo• Directories – Merchant Circle, Yellow Book• Press Releases – Click Press• Mobile Marketing – Applications
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Build Community
• Friends• Family• Clients• Prospect
s
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How do others feel about your product, brand or services?
What are your friends, family and neighbors saying?
Are you harnessing the power of word of mouth?
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Build Content• Photographs• Testimonials• Videos• Coupons• Offers• Reviews• Company Information• Success Stories• Brochures• Flyers & Print
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Communication
• Sharing of news & reviews• Brand management• World of mouth• Special events• RSS Feeds• SMS – Push Notifications• Instant Messaging• Email Marketing
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Micro
blo
gg
ing
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Micro
blo
gg
ing
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Is Your Website Easy To Maintain?
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Are you mobile ready?
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• As of 6 months ago, smart phones exceeded pc sales globally. A trend that will only increase. There are currently 400 million smart phone users, a number that will double by 2012.
• SMS is still king of mobile messaging with more than 6.1 trillion messages sent in 2010
Why Go Mobile?
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Apps Are Preferred Over Mobile Web
AdMob Mobile Metrix Report:•Users are highly engaged with apps•Android and iPhone users spend 79-80 min/day using apps•Users download 9 new applications/month
ABI Research: App Downloads Skyrocketing:•6 billion app downloads projected in 2010•Up from 2.4 billion in 2009
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Basic App Features
• Interactive Contest Form and Lead Capture
• GPS – Locations Base Finder & Google Maps
• Mobile Coupons• Push notifications
linked to time offers• Inventories, Parts
Boutiques & Specials
• Network Links to Community and Cross Promotion Partners
• RSS Feeds, Testimonials, Events
• One Stop for all Social Media
• Appointments & Scheduling
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Build Your Brand, Drive Traffic, & Empower You The Business
Develop an Umbrella with a Local & Regional Footprint for Your Brand
SavingsSavings
EventsEvents
NewsNews
FriendsFriends
OffersOffers
SpecialsSpecials
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WWW.MOSTCLIENTS.COM
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WWW.OURCLIENTS.COM