Dora Barreira Ramos DG Maritime Affairs and Fisheries European Commission

EU Integrated Maritime Policy

• A more coherent approach to maritime issues

• Increased coordination between different policy areas

• Cross-sectorial policy-making

• Overarching principle is sustainability

• Blue Growth: Seas are drivers for the European economy, great potential for innovation and sustainable growth.

2

What is the EMFF?

• Instrument to support implementation of the CFP and IMP (2014-2020).

• One of the five European Structural and Investment (ESI) Funds; these complement each other to promote a growth and job-based recovery in Europe.

The "Union priorities" of the EMFF:

• Promote sustainable, resource-efficient, innovative, competitive and knowledge-based fisheries & aquaculture

• Increase employment and territorial cohesion in coastal and maritime communities depending on fishing and aquaculture

• Foster implementation of Integrated Maritime Policy

3

Blue Growth

Purpose:

To make best use of knowledge and experience of fishermen and use this potential in blue growth areas

What does the EMFF do?

• Helps fishermen & sector in transition to sustainable fishing

• Supports coastal communities in diversifying their economies

• Finances projects to create new jobs, improve quality of life along European coasts

• Makes it easier to access financing.

4

…more concretely? relevance for tourism?

Local actors from public, private / civil society sector draw up local development strategies (CLLD - FLAGs):

• To enhance and capitalise on environmental assets;

• To develop tourism-related project, such as eco-tourism, pesca-tourism, accommodation, tourist trails, diving, etc.

• To address "diversification" – either to replace fishing or to provide complementary activities & income for fishermen

• To develop professional trainings, life-long learning and acquisition of new professional skills.

5

…more concretely?

For example…

• Add value to local products and activities – gastronomy, food fairs / festivals etc.

• Promote cultural and maritime heritage of fisheries, aquaculture – refitting vessels to museum, educational fishing trips, presentations to schools, tourist groups…

• 'guardians of the sea' activities – monitoring of protected areas, guided tours in protected areas, environmental education, collection of marine litter, wildlife watching etc.

• Pesca-tourism…

6

Pesca-tourism

• Funding for vessel adaptation for activities other than commercial fishing

• Professional fishermen taking tourists on board • to fish – help with the normal fishing

• To fish – recreational fishing

• to watch / experience fishing activity

Can be connected with products / gastronomy / heritage activities

win-win: fishermen diversify source of income, visibility & knowledge of their product, raise profile, role in local community, contribute to development

7

Coastal tourism

• Challenges (COM(2014)86):

• Seasonality, competitiveness, attractiveness, accessibility, sustainability, skills and qualifications…

• Solutions:

• Add value and diversify offer

• New services add to attractiveness / accessibility

• Use of local asset – knowledge of fishing communities

8

Examples

FARNET(European Fisheries Areas Network )

• community of people implementing Community-Led Local Development (CLLD) under the EMFF.

• brings together Fisheries Local Action Groups (FLAGs), managing authorities, citizens and experts from across the EU to work on the sustainable development of fisheries and coastal areas

• 300 Fisheries Local Action Groups (FLAGs).

• 21 Member States 9

Some examples

"Divaria"

Promotion of traditional fishing in western Greece: Objectives of FLAG’s strategy:

- improve local tourism capacities

- Strengthen & promote diversification of products

- Promote local environmental and cultural assets

- Supporting entrepreneurship.

10

"Pays d'Auray" (Brittany): Visiting an oyster farm

Diversified tourism: discovering shell fish farming, e.g. creation of an ‘oyster house’, visits to shell fish farming sites, processing companies, the auction at Quiberon, discovery routes;

creating links between producers, restaurant owners and consumers, etc.)

11

Pesca-tourism

• Funding for vessel adaptation for activities aside commercial fishing

• Professional fishermen taking tourists on board • to fish – help with the normal fishing

• to fish – recreational fishing

• to watch / experience fishing activity

Can be connected with products / gastronomy / heritage activities

win-win: fishermen diversify source of income, visibility & knowledge of their product, promote their profile & role in local community.

12

"Pescaturisimu":

Pesca-tourism in Corsica, cooperation with local fishermen's committee

Thank you

Dora BARREIRA RAMOS DG MARE Dora.Barreira-Ramos@ec.europa.eu

14

Disclaimer EC DG-MARE:

This presentation represents solely the

views of its author and cannot under

any circumstances be regarded as the

official position of the Commission. It is

intended solely for the persons to

whom it is presented and may contain confidential information.

EMFF TITLE VI

MEASURES FINANCED UNDER DIRECT MANAGEMENT(direct management)

Art. 82 (Eligible operations)

1. The EMFF may support operations in accordance with the objectives set out in Article 81, such as:

(a) studies;

(b) projects, including test projects and cooperation projects;

(c) conferences, seminars, for a and workshops;

(d) public information and sharing best practice, awareness raising campaigns and associated communication

and dissemination activities such as publicity campaigns, events, the development and maintenance of

websites, stakeholder platforms;

(e) exchange of best practices, coordination activities including information sharing networks and support ot

the development of sea-basin strategies;

(…)

15

EMFF TITLE VI

MEASURES FINANCED UNDER DIRECT MANAGEMENT(direct management)

Art. 81 (Scope and objectives)

Support under this Chapter shall contribute to further development and implementation of the

Union's Integrated Maritime Policy. It shall:

(a) foster the development and implementation of integrated governance of maritime and coastal affairs in

particular by:

(i) promoting actions which encourage Member States and their regions to develop introduce or

implement integrated maritime governance;

(ii) promoting dialogue and cooperation with and among Member States and stakeholders on marine and

maritime issues, including by developing and implementing integrated sea-basin strategies taking

into account a balanced approach in all sea basins as well as the specificities of the sea basins and

sub-sea basins, and of relevant macro-regional strategies where applicable;

(iii) promoting cross-sectoral cooperation platforms and networks, including representatives of public

authorities at national, regional and local level, industry including tourism, research stakeholders,

citizens, civil society organisations and the social partners;

(iv) promoting the exchange of best practices and dialogue at international level, including bilateral

dialogue with third countries, taking into account the United Nations Convention on the Law of the

Sea (UNCLOS) and the relevant existing international conventions based on UNCLOS, without

prejudice to other agreements or arrangements which may exist between the EU and the third

countries concerned; (…)

16

17

Regional Policy

Interaction and complementarity in tourism among the EU instruments in your region

THINK INNOVATIVE

Tuscany Delegation in Brussels, January 29th 2016

Olivier BRUNET

European Commission

Directorate General Research and Innovation olivier.brunet@ec.europa.eu

Regional Policy

Complementarities: 10 suggestions, food for thought

Consider innovation from a European perspective

Be strategic

Understand the logic of shared / direct management

Do not look for what is impossible

Go for synergies between ESIF and HORIZON 2020

The "seals of excellence" opportunity

Thematic focus ?

Geographical focus ?

Be agile, curious, innovative

Strategies and networks

Regional Policy

1. Consider innovation

from a European perspective

• Research and innovation is the first ESIF priority among eleven for the

2014-2020 programming period, thematic focus

• On the basis of a "smart specialization": a regional and/or national

strategy is an "ex ante conditionality"

• Move from FP 7 (seven generations of "framework programmes") to

HORIZON 2020, more focus on innovation from a large perspective,

increasing budget: 79,4 billion €

• Synergies and complementarities welcome at all levels, with the full

support of the European Parliament

Regional Policy

2. Be strategic

• What did you learn from the 2007-2013 programming period ?

• Before looking for funding, keep the S3 logic: which (positive, negative)

priorities ? Which implementation, what is next ?

• Network, is the "entrepreneurial discovery process" still active ?

• Much guidance available on synergies

• http://ec.europa.eu/regional_policy/activity/research/index_en.cfm

• S3 Platform http://s3platform.jrc.eu.europa.eu

• European Fund for Strategic Investments (EFSI) - Juncker Plan ?

Regional Policy Política de cohesión

3 categories of regions

Less developed regions

Regions in transition

More developed regions

Canarias Guyana Réunion Guadeloupe/ Martinique Madeira Azores Malte

351billion for all regions of Europe over the

2014-2020 programming period

GDP per inhabitant

< 75% of the

EU average

75-90 %

> 90 %

Regional Policy

Less developed

regions

More developed

regions

60% 20%

6%

44%

Research and Innovation Energy efficiency Competitiveness, SME

ERDF 2014-2020

Regional Policy

3. Understand the logic of shared / direct

management of EU funds

• ESIF (ERDF, EARDF, ESF, Maritime Fund) belong to a global frame

defined for seven years

• Subsidiarity principle and responsibility of the Managing authorities

through partnership agreements and operational programmes, national

and regional logic

• Many European programmes have a transnational (not territorial) pattern,

three partners are often required

• Competition based on excellence is the driving force in the field of

research and innovation. Calls for proposals, external evaluations

• Simplification effort, each programme keeps however its specificities

Regional Policy

4. Do not look for what is impossible

• Take into account the logic and the complexity of each EU programme

• No double funding of one expense through two sources of EU funding

• No substitution, a co-funding required by a European programme cannot

be funded by ESIF and vice-versa

• Which sustainability ? Avoid the "easy money" temptation, think in the

longer term. European programmes usually fund projects, not structures

Regional Policy

"Down-stream"

Research & Development Innovation Market Capacity Building

Horizon

2020 ESIF

National/Regional

R&I systems

"Up-stream"

"Research

Excellence"

"Stairway to Excellence" Hopefully also excellence, but

"Innovation Excellence"

€ 79.4

billion

€100 billion for innovation in wide sense

5. Go for synergies between ESIF and HORIZON 2020

Regional Policy

Horizon 2020

Marie Skłodowska-Curie

KICs

PPPs

ESFRI

Business Advisory

services

KETs

prizes

SME instrument

Combining H2020 projects & ESIF … through sequential or parallel projects

SME

Pilot lines

Financial

instruments

ESI Funds

R&I Infrastructures and

Equipment (IP1)

Skills

Excellent R&I

Demonstration Pilots

procurement

Grant agreements

Research & Development Innovation Market Capacity Building

National/Regional R&I systems

Regional Policy

• 2010: EU2020 and Innovation Union: commitments n. 24 & 25

• End 2013: H2020 and ESIF Regulations contain references to coordination between programmes and synergy-friendly rules

(Declaration on Seal of excellence 2013/C 373/02 20.12.2013

• July 2014: Joint RTD – REGIO Guide on synergies (sequential / parallel / combined/ alternative funding)

• Nov 2014: New Commissioners Moedas and Creţu – mandate from President Juncker: maximise synergies !

• Dec 2014: New CAB-RTD Synergy Task force + collaboration with DG REGIO

• 25 Jun 2015: Commissioner Moedas priorities: 'Seal of excellence' under Open Innovation pillar / Maximise impact

• 12 Oct 2015: Official Launch of the 'seal of excellence' initiative

Synergies between Horizon2020 and ESIF to maximise quantity, quality and IMPACT of research and innovation investments

6. SEAL OF EXCELLENCE POLICY CONTEXT

From theory to action:

Regional Policy

12

THE SEAL OF EXCELLENCE Features

Funding threshold due to H2020 budget availability

Quality threshold:

Meriting funding

Rejected: not ready for funding

Funded

The SEAL OF EXCELLENCE

certificate declaring that the proposals is of high quality

and meriting funding

Target population: excellent projects not funded by H2020

Accompanying letter explaining how to get to know other possible funding sources (e.g. through ESIF Managing Authorities, EEN, NCPs…)

Pilot using the SME Instrument

Single company Small scale R&I actions Close to market

Clear benefits for regions / Member States: make the most of a unique, high

quality evaluation process better use of resources potential high local impact

Horizon 2020 evaluation:

Regional Policy

13

CERTIFICATE

The SEAL OF EXCELLENCE

Downloadable by the SME from 'my area' in Participants portal

Indicates basic info on the proposal, the call and the proposer

Highlights the competitive and highly professional selection process

Refers to the evaluation criteria used in H2020

It is digitally sealed against fraud (the same for the proposal and the ESR (ESR as of January 2016)

Also delivered retroactively

Regional Policy

The SME Instrument : key features

• For all types of innovative SMEs (EU-28 + H2020 AC) showing a strong ambition to develop, grow and internationalise

• Single company support possible

• From idea to market through three phases of continuous support

• No obligation for applicants to sequentially cover all three phases

• 70% funding (as a general rule)

• Mature ideas with a clear European dimension

• Four cut-offs every year for both phases

2015 Intermediary Call

Deadlines or "Cut-Off" Dates

Phase 1

18/03/2015

17/06/2015

17/09/2015

25/11/2015

Phase 2

18/03/2015

17/06/2015

17/09/2015

25/11/2015

Source: RTD B3

Regional Policy

SEAL OF EXCELLENCE: KEY TAKE-HOME MESSAGES For SMEs: SECOND CHANCE but now starting phase: be patient and not expect automatism!

For Regions/Member States (or any other funding body) > EXCELLENT PROJECTS, NOT LEFT-OVERS from HORIZON 2020, POSSIBLE LINKS WITH TOURISM

> GREAT OPPORTUNITY to exploit H2020’s complete evaluation system: leading to GAIN TIME, use RESOURCES EFFICIENTLY IN A PERIOD OF SCARCE RESOURCES and INCREASE R&I PERFORMANCE AND IMPACT at local level

> KEEP THE PROCESS AS SIMPLE AS POSSIBLE: AVOID RE-EVALUATING QUALITY > THE SME INSTRUMENT IS AT ITS 2ND YEAR… STILL LEARNING CURVE FOR SOME MS

> THE COMMISSION SERVICES WILL SUPPORT YOU, ALSO TO ENSURE COMPLIANCE WITH ESIF AND NATIONAL/EU RULES

15

Regional Policy

16

SEAL OF EXCELLENCE WEBSITE

Regional Policy

7. Thematic focus ?

• Tourism – which tourism ?

• COSME (2 billion €), SME, clusters…

• HORIZON 2020, excellence in research, industrial leadership, societal

challenges

• S3 priorities to be taken into account

• ERASMUS + (15 billion €): mobility of students and researchers,

partnerships (Knowledge Alliances)…

• Creative Europe (1,4 billion €): culture and creative industries…

• LIFE + (3,4 billion €): eco-innovation …

Regional Policy

8. Geographical focus ?

• First of all at a regional level, S3, where is the "critical mass" ?

• A strong urban – regional link is often useful

• Inter-regional: up to 15% of ERDF can be used to fund actions out of the

programme at the level of each priority, INTERREG three strands

• Macro regional or cross border strategies might be very relevant in the

field of tourism

• Eye@RIS3 on the S3 Platform in order to look for interregional

complementarities

• International perspective, beyond ESIF, thanks to HORIZON 2020 in

particular

Regional Policy

9. Be agile, curious, innovative

• EU funding does not mean only grants

• Increasing importance of financial ingeneering, "Access to risk finance"

in HORIZON 2020, financial instruments also in ESIF

• What could the Regional Innovation Agency do for you ?

• Which innovations today… tomorrow?

• Political cycles at a European level (five years, seven for the

programming periods), how combining them with national and regional

political cycles ?

• Be innovative yourselves ! Fight the silos and cooperate, first of all within

public administrations

Regional Policy

10. Strategies and networks

• At all levels: local, regional, national, European and international

• ESIF managing authorities have a key role, which cooperation between

the regional and the national bodies ?

• Take advantage of your Regional Innovation Agency (if any)

• In Brussels: representation of votre région, NECSTOUR…

• But also ERRIN, EURADA, European Business Network, European

Association of Universities…

• National contact points, HORIZON 2020

• European Enterprise Network, COSME

Regional Policy

Additional reading: http://ec.europa.eu/research/horizon2020/index_en.cfm

http://ec.europa.eu/research/regions

http://ec.europa.eu/regional_policy/what/future/index_en.cfm

http://s3platform.jrc.ec.europa.eu/guides

Thanks for your attention, ready to discuss

BALEARICS REGIONAL INNOVATION STRATEGY FOR SMART SPECIALISATION IN SUSTAINABLE AND TECHNOLOGICAL TOURISM

(S4T2)

NECSTouR Seminar with DG Growth on EU Funds for Tourism

Brussels, 29th January 2016

2

• ≈ 5,000Km2 of isolated and fragmented territory in the south of Europe with 1,700 km of coast. • Nice weather, friendly environment, well communicated and with a high end offer of services. • ≈ 1.1 million inhabitants, around 75% Spanish nationals. • ≈ 25,000€ million GDP, about 23.000€ per capita, 80% from tertiary sector (industries providing services), mainly tourism, which also generates 75% of the occupation • Around 80,000 companies, mostly SMEs, 94.5% with less than 10 employees • >50 years of development and know how in tourism resulting in a leading industry

ILLES BALEARS – CONTEXT

Massive tourism flows impact on carrying capacity with consequences in territory, economy and technology

• 12.497.224 tourists 2015. Balearics Hotels Chains

managing 1 million beds in 30 countries.

Balearic Islands ITC : 2

millions beds managed worldwide, 20 air companies, etc.

4

Regional innovation strategies in the Balearics: > 15 years aiming at knowledge based economy

Key recurring issues: sustainability, diversification, specialization, internationalization, critical mass and new economical model.

Entire society involvedin model evolution.

5 Fuente: www.ris3balears.org

6 Fuente: www.ris3balears.org

Smart Specialisation Strategy in Sustainable and Technological Tourism, S4T2

VISION "Consolidating the Balearic islands as a sustainable destination leader in

tourism and in turn pioneering design, development and export of new models of sustainable tourism based on innovation,

technology and knowledge applied to the entire value chain of the tourism

process and related activities"

7

ILLES BALEARS – SMART SPECIALISATION

Economical: Transports, Sports and entertainment, Travelling operation, Navigation and Green ports, Hospitality and Restoration sectors.

Technological: ICT, Food and Well-being, Sustainable and Green Technologies.

Scientific: Nutrigenomics, Active ageing, Healthy life, Sea Sciences and Complex systems.

8

ILLES BALEARS – S4T2 & ERDF OP

Theme S4T2 Government Investment (€)

Sustainable territorial development

17.820.00

Internationalization and innovation management

14.000.000

Well-being and quality of life

19.330.000

Economical change based on Knowledge

10.450.000

Tourism Technologies 11.500.000

Investment

priorities

Budget (€)

SO 1.1 R+D centres and infrastructures strengthening

11.100.000

SO 1.2.1 Enterprises R+D support and innovative enterprises competitiveness.

15.160.000

SO 1.2.3 knowledge creation on societal challenges and Key enabling technologies

5.070.000

SO 3.4.1 SME's competitiveness support

2.000.000

TO4 Low carbon economy 6.508.040 (SME's)

SO6.2 EU Water Directive Projects.

21.000.000 (Not Entirely)

9

ILLES BALEARS – S4T2 SINERGIES Theme S4T2 Examples Initiatives Target programmes

Sustainable territorial development. 17,8 million €

Green technologies// Green quality systems

ERDF (Ex: MED programme) H2020

Internationalization and innovation management. 14 million €

Innovation Factory 2015 (Consultancy on IT and innovation plans). 500.000 €

Spanish OP Multi-regional (ERDF) – 400.000 € BI government own resources 100.000€

EEN network COSME Well-being and quality of life. 19,3 million €

New opportunities and services in wellness and health tourism (private sector)

H2020 Industrial Leadership - innovation in SME's: SME instrument

Economical change based on Knowledge 10,4 million €

Clusters policy Own Funds ERDF 2014 – 2020

Tourism Technologies. 11,5 million €

Start-up growth on ITC&Tourism. 150.000€

ERDF Transnational cooperation programme SUDOE (proposal submitted ) → 135.000€

Current situation and further steps

Implementing action plan 2015 -2016.

Monitoring achievements via Balanced Scorecard.

Evaluation and analysis of the Strategy progress

involving quadruple helix actors (Management group,

work groups and experts).

Planning 2017-2018 action plan.

THANK YOU

Rosa Cañameras Balearic Islands Centre

Further information: rmcanameras@cbe.caib.es fnavines@dgrdi.caib.es

Isalamanca@fundaciobit.org

Brussels, 29th January 2016

Region of Valencia Tourism Board

The investment of EU’s public funds for the

development of tourism. Best practices for

employment and development. Brussels, 29 January 2016

Better use of EU funding opportunities for tourism

and the visitor economy Sharing regional experiences and fostering trans-regional cooperation

TOURISM IN THE

REGION OF VALENCIA:

A STRATEGIC ACTIVITY

ECONOMIC IMPACT OF TOURISM IN THE REGION OF VALENCIA

Contribution to GDP 12,6%

Employment generation 13,4 % Contribution to investment 6,8 %

Contribution to public spending 5,3 % Taxes contribution 11,5 %

The Region of Valencia welcomed 23 million tourists in 2015

EUROPEAN FUNDS

IN THE REGION OF

VALENCIA

Sustainable inffraestructure and equipment for beaches

R+D+i INVAT.TUR Valencian Institute for tourism Technologies

Support to SMEs: e-commerce, internet, blogosphere, social networks…

EUROPEAN REGIONAL DEVELOPOMENT FUND

EUROPEAN FUNDS

IN THE REGION OF

VALENCIA

Information technology and communication

Reducing seasonality: creation, adaptation and improvement of inland resources and services

EUROPEAN REGIONAL DEVELOPOMENT FUND

EUROPEAN FUNDS

IN THE REGION OF

VALENCIA

EUROPEAN SOCIAL FUND 2014-2020 Inclusive growth – fostering a high-

employment economy delivering economic, social and territorial cohesion

Encourage a high level of tourist

training

Lifelong learning, upgrading the skills and competences of the workforce

Youth Employment Initiative

Specific learning actions: new subsectors as coastal or maritime tourism Environmental training E-learning

Tourist training for unemployed

CdT Training Network

The investment of EU’s public funds for the

development of tourism. Best practices for

employment and development. Brussels, 29 January 2016

THANK YOU FOR LISTENING

www.comunitatvalenciana.com

Better use of EU funding opportunities for tourism

and the visitor economy Sharing regional experiences and fostering trans-regional cooperation

NECSTOUR SEMINAR BETTER USE OF EU FUNDING OPPORTUNITIES FOR TOURISM AND

THE VISITOR ECONOMY 29/01/2016

KATIE CAVELL, CORNWALL BRUSSELS REPRESENTATIVE

Cornwall, UK

About Cornwall

• Less Developed Region

• Population: 541,300 (2013)

• 88,4% of enterprises are small or micro enterprises

• Distinct cultural identity and own language

• Celtic history and industrial heritage

• Dynamic art scene and world class food

• No separate Operational Programme

Tourism in Cornwall

• 4,5 million visitors annually

• €3,3bn visitors spend

• 14% GVA

• 17% employment

• 42,300 jobs

ESIF Strategy

Growth for Business

• Business support

– Attracting new markets

– Connecting local businesses, clusters, networks

– Local supply chains

– Development of new products, processes, and services

• Skills for growth

– Skills development aligned to labour market

– Skills for growth aligned to S3

Conditions for Growth

• Infrastructure improvements

– physical infrastructure

– digital infrastructure

• Carbon management and energy efficiency

EAFRD

• 29,1% employment in all food & drink related sectors, including: – 12,6% in supermarkets, bars, and restaurants – 5% in accommodation

• Production of traditional products (clotted cream & Cornish Pasties) + new novel & niche products (beer, cider, cheese. . )

• Holistic approach to businesses, incl. rural tourism,

SMEs, culture & heritage

EMFF

• Small relative contribution to GVA, but significant contribution to other sectors, incl. Tourism (commercial & recreational activities)

• Developing sustainable supply chains

• Supporting coastal communities, tourism, and economic development

Example projects

• Higher Skills – £20m ESF

• Hall for Cornwall creative industry workspace cluster and digital hub - £3,5m ERDF

• Growth Hub - £6,5m ERDF

• Digital Infrastructure - £16,2m ERDF

Katie Cavell katie@cornwallbrusselsoffice.eu Telephone +32.2.612.17.00 +32.490.646.058

Address Rond-Point Schuman No 14 1040 Brussels Belgium

Sustainable Tourism : a priority of RIS Crete

Dimitris Androutsos

Crete Region Representative

January 2016

Tourism: strong dimension of Crete’s economy

Crete is an established tourist destination.

Strengthens its position over time, with high accommodation facilities in categories of 4 and 5 stars, strong growth trend of arrivals and overnight stays.

Concidering overnight stays, Crete has emerged in first place among the country's regions (27.5% of the national total)

Tourism: a dynamic sector of Crete's economy for the next years

MARKET TRENDS From mass to more customised tourism

2014-2020: The strategic objective of tourism in Crete region

The Region of Crete aims to strengthen the competitiveness of the tourism –culture complex in the world market.

Its basic objective is to offer innovative, diversified and quality tourism products which :

exploit the island's tourist potential,

extend the tourist season,

increase the economic benefits not only for coastal areas but for the whole region inland,

attract new and niche markets . To achieve its objectives Crete intends to exploit the dynamic of new technologies and innovation for the revitalization and enlargement of the tourism and culture value chain.

TOURISM VALUE CHAIN

From the analysis of the tourism value chain we have identified the need for an upgrade of the interconnections between activities at various

levels of production and distribution of services with the introduction of

information technology tools.

RIS Crete: Sectoral priorities PROMOTING INNOVATION IN SMEs: KETs, PILOT ACTIONS, FINANCIAL INSTRUMENTS

IMPROVING SKILLS: TRAINING, INNOVATION MANAGEMENT, MOBILITY

MAIN OBJECTIVES OF THE RIS3

RIS Crete: The tourism -cultural complex is a high priority

The tourism-culture complex priority of RIS Crete valorizes scientific knowledge, innovation and ICT technologies to enhance the international competitiveness of tourism by:

improving tourism services quality

diversifying tourism product in areas where Crete can develop comparative advantages

upgrading the main entrances of Crete island ( harbours, aeroports)

exploring the cultural potential of Crete and managing its profitable effects to the society and local economy.

RIS Crete: Innovation in tourism

A key challenge for the Region of Crete is how to maintain tourism as a high added value and knowledge intensive economic activity, boosting innovative entrepreneurial activity, which will expand the tourist season, increase revenue and create sustainable jobs.

Focus on 3 topics:

Introduction of technological innovations to enhance the tourist experience, attractiveness and promotion of Crete's destination and improve business competitiveness.

Establish strong cooperation between business community and educational and research institutions of Crete –clustering

Promote thematic tourism products which can tackle the seasonality of the economic activity

RIS Crete and thematic tourism: Cultural Tourism The element of cultural heritage including religious assets

forms a key motivation for selecting a destination.

The regional strategy of cultural tourism and therefore RIS Crete intends to exploit the great potential of:

The most competitive and unique cultural assets of Crete such as Minoan civilization,

The common cultural elements between Crete and other regions which strengthen cooperation and economies of scale.

Integrated tourism products will be developed based on the concept of cultural routes on regional and interregional level.

RIS Crete and thematic tourism: CruiseTourism

Cruise tourism is a priority of Crete's tourist strategy because of:

The geographical location of the island

The attractiveness of the destination

The regional strategy for cruise tourism focus on :

Consolidating Crete as a cruise destination

Upgrading harbors smart infrastructures

Managing profitably the effects of intensive influx of tourists in a way that coastal areas potential be better exploited, creating more lasting economic benefits for the local economy.

RIS Crete and thematic tourism: Diving Tourism

Diving tourism has already taken its first steps in Crete by undertaking several business initiatives (about 20 diving centers) in many parts of the northern coast and spot on the south coast.

The regional strategy for diving tourism focus on developing Crete as an innovative diving center able to adopt research oriented applications that leverage the significant research experience available to (HCMR)ΕΛΚΕΘΕ, a research institute located in Crete oriented to marine technologies( Marine biology, biotechnology and aquaculture) .

RIS Crete and thematic tourism: Countryside tourism

Considering that Crete has significant assets as:

natural and cultural resources that attract global attention ,

accommodation facilities in the hinterland,

great variety of local products (agrofood sector)

the growth potential of Countryside tourism is great.

The regional strategy on countryside tourism focus on:

The development of platforms and clusters that enhance cooperation of all local actors and exploit synergies and economies of scale

8/6/2015

RIS Crete- Tourism-Culture Action Plan

Actions Possible Projects

Diversification of the tourism product.

Strengthen Crete’s brandname

Develop networks of excellence.Strengthen innovation in Ambient Intelligence

environments for personalization services in tourism - cultureDemonstration projects

to promote new, innovative business initiatives that consolidate alternative types of tourism

Promotion and diffusion of innovations, for matching tourism products with smart cities related technologies -

creating intelligent destinations

Develop innovative tools for thematic tourism products (cruise, religious, diving and marine, phisiolatric

tourism)

Promotion of culture as a strong element of the

tourism product

Develop innovative applications for connecting cultural potential such as Minoan Civilization, Byzantine and Venetian, with tourism

Enable tourist experience through the use of historical digital documentation

Introduce innovation in activities related to tourism - culture, such as cultural heritage conservation and the

development of creative industries

Utilization of e-ticketing services, electronic tour guide system, support networks with a view to valorize the

most valuable cultural resources.

Develop innovative applications to promote the contemporary culture

Strengthe technological innovation in museum display, storytelling techniques (storytelling) for innovative

presentation of exhibits / events on cultural sites

Enhance digital services and cultural heritage projection applications, navigation systems, route management

in tourist areas

Mobile apps-portal innovations

RIS Crete- Tourism Culture Action Plan

Actions Possible Projects

Strengthen the synergies between tourism and

other economic sectors

Create cluster tourism - culture

Strengthen linkages of tourism with the agro food sector (local products)

Increase competitiveness and quality of tourism

services

Promote the image of Crete as a tourist destination by using new technologies.

Utilize ICTs for enhancing personal customer services and reducing the cost of services.

Develop mobile applications and Internet to navigation and interactive communication

Develop applications that leverage open data to provide value added services related to tourist destinations

Promote innovation in customer / passenger information on entry points of the island.

Promoting innovation to serve disabled visitors

Supporting startups in the innovative tourism sector and activities linked to culture and creation industry.

Development of human resource skills

Develop professional knowledge and skills to enhance business, tourism and education personnel involved in managing cultural spaces

Develop research skills of human resources and support tourism businesses

INNOVATION PLATFORMS

The strategy is innovative

both in terms of planning

and implementation.

It envisages:

•Enhanced participation

of stakeholders

•Continuous consultation

•Evolving planning

•Renewal of participants.

We are using as a key

tool the establishment of

an innovation platform

per priority area.

RIS3 CRETE PILOT ACTIONS

The tourism-culture complex has been selected by Region of Crete in order to apply pilot actions of entrepreneurial discovery process. The pilot actions selected concern: •The diving tourism (WHY?) 1.There exist quite a mature technology developed by research centers of Crete relevant to the development of innovative diving centers with artificial reefs, a new perspective for the development of “ Undersea oasis " able to give an impetus to new tourist activities and therefore to the differentiation of tourism product 2.There is a strong entrepreneurial interest in developing innovative diving centers in Crete •The development of innovative ICT applications in tourism- culture sector in order to enhance the : 1.tourist experience 2.attractiveness of Crete as tourist destination and 3.business competitiveness

THANK YOU !!!

Maximizing tourism investments through

EAFRD &

complementarity with other Funds

2014-2016

Dr Nivelin Noev DG AGRI / H1

Thematic seminar on funding tourism and visitor economy

Brussels, Tuscany region, 29 Jan 2016

Major results from EAFRD support in 2007-2013

• Total volume of investments for rural tourism

• EAFRD: € 1,23 billion

• Total (incl private & national): € 2,27 billion

• Total volume of investments for agri-tourism

• 35, 122 agri-tourism beneficiaries (farmers or their household members)

• EAFRD: € 0,747 billion

• Total (incl. private & national): € 4,2 billion

• Additional investment support through:

• LEADER

• Rural infrastructure & services

• Training & advisory support

• ENRD activities

• Good practices (more than 700), exchange of experience, publications

2

2014-2020

3

Fulfilment of minimum spending requirements: Environment/climate: 43%

LEADER: 6.1%

Allocation of funds per measure % of Total Public Expenditure

Resto

ring a

g.

pote

ntial

CN

DP f

or

HR

5

EAFRD support for rural tourism in 2014-2020

SMEs Clusters PPPs

Supported promoters of rural tourism - Farmers & their household members - Agri-food - Forestry - Rural non-agri micro- and small businesses - Natural persons in rural areas

Networking

EFSI (outside EAFRD)

Development of new products, processes, practices, technologies

(agri-food, tourism, etc.)

Co-operational activities, sharing facilities, marketing tourism,

short supply chains, local markets

Investment focus on

priority areas & key actions

Start-up aid for tourism activities

EAFRD Financial Instruments (loan, guarantee, equity funds)

EAFRD Grants Other ESIF FIs

EU-level FIs

Basic services &

tourism infrastructure

6

New legislation

(RDPs)

Fi-compass

EC – EIB MoU on

agriculture & RD

Monitoring &

Reporting

• Advisory service • Guidance & methodology • Awareness raising • Trainings • Multi-regional assistance

• Lessons learnt from 2007-13

• ECA report 2015 • Programming 2014-20 • Ex ante assessments • COM guidance

• EAFRD FIs • Ex ante assessments • Fund management • Advisory services • RDPs co-financing

• Coverage & volumes • Performance (leverage,

disbursement, etc.) • Corrective actions

Loans

Guarantees Equity

EAFRD Financial Instruments 2014-2020

7

Main EAFRD objectives on FIs

Fully-fledged support for investments in agriculture, agro-food and RD

Growth & employment impacts and re-enforced sustainability

From grants to FIs - diversified support options

To increase substantially the use of financial instruments in terms of:

• budget

• territorial coverage

• supported types of investment

• potential final recipients / targeted sectors

NB: Performance and design are key to success

Operational tasks for 2015-2016:

Ex-ante assessments on FIs for every programme area

Guidance by fi-compass

Deliveries under the EC (DG AGRI)–EIB MoU for agriculture and rural development within the EU [FIs schemes and TA]

8

ENRD major activity in 2015-2016

Thematic Group on "Smart and competitive rural areas" covering the

following broad aspects:

• Rural development tools for adding value;

• Strategies for taking rural producers to the market;

• Strategies for taking the market to the rural producer.

Started in November 2015 and by summer 2016.

Seminar scheduled in May 2016

Outcomes of the work to be published on the ENRD website

9

Thank You

Nivelin.Noev@ec.europa.eu

10

NECSTOUR Thematic Seminar : Better use of EU funding opportunities for tourism and

the visitor economy 29 January 2016

• Maximizing tourism investments through ESF and complementarity with other Funds

Vincent Caron

• Unit F1 – ESF & FEAD Policy and Legislation

• DG Employment, Social Affairs and Inclusion

• European Commission

What is the ESF?

One of the European Structural and Investment Funds (ESIF).

It aims to provide well-targeted and policy-driven investments to deal with unemployment, skills, education and social inclusion challenges and structural reforms.

Set up to reduce differences in prosperity and living standards across EU Member States and regions, and therefore promoting economic and social cohesion.

ESF supports the EU 2020 Strategy

The ESF is a key financial instrument to support of the Europe 2020 Strategy targeted at improving the lives of EU citizens by giving them better skills and better job prospects.

Direct contribution to 3 out of 5 headline targets: Employment: 75% of the 20-64 year-olds to be

employed

Education: Reducing the rates of early school leaving below 10% and at least 40% of 30-34–year-olds completing third level education

Fighting poverty and social exclusion: at least 20 million fewer people in or at risk of poverty and social exclusion

Scope of the ESF – Main priorities a. Sustainable and quality employment and labour mobility: Access to

employment for job-seekers and inactive people; integration into the labour

market of young people; self-employment, entrepreneurship; equality between

men and women; adaptation of workers and enterprises; active and healthy

ageing; modernisation of labour market institutions.

b. Social inclusion, combating poverty and any discrimination: Active

inclusion; integration of marginalised communities such as the Roma; equal

opportunities; enhancing access to services; social entrepreneurship; CLLD

c. Education and training : Preventing early school leaving and equal access to

early-childhood, primary and secondary education; access to tertiary education;

life-long learning, vocational education and training

d. Institutional capacity : support to reforms and better regulation, capacity

building for public sector and stakeholders. 4

The ESF and the EU budget 2014-2020

Cohesion policy:

Structural Funds + Cohesion

Fund

ESF Minimum share of Cohesion policy (23,1%)

EUR 86.4 billion

+ Youth Empl Initiative

EUR 3.2 billion

ESF minimum share for the first time in the

history of cohesion policy

23.1% ESF minimum share

Rationale: ensure MS have sufficient resources to achieve the employment, social and education targets and objectives of Europe 2020

Earmarking for social inclusion: 20% at national level (25,5% according to the latest available figures)

ESF- how does it work?

50% > 85%

The ESF and tourism

The ESF regulation does not mention specific interventions in the tourism sector. The focus is on people and systems.

The ESF can provide indirect support to this sector by co-financing employment and training interventions which have an impact on the employment situation and the level of professional qualifications.

Previously, tourism projects have resulted from measures for active labour market policies, adaptability of workers and enterprises.

Who can apply?

• ESF funding is available through the Member States and regions.

• To find out whether you are eligible for ESF support in MS – please contact the responsible ESF Managing Authority.

• National and regional ESF websites as well as local employment services are also a good source of information on opportunities proposed by the ESF.

Examples of ESF funding from 2007-2014

MT: training programme ‘Advance: Training Tourism Leaders’.

ES: training for tourism experts, aimed at job-seekers.

RO: a transnational ESF project was carried out to train people in the tourism sector.

PL: the ESF has supported work placements for vocational students in the fields of tourism, construction, IT, electronics, transport and gastronomy.

CY: ESF funding has helped increase skills in the tourism sector by offering training.

Examples of ESF funding from 2007-2014

SI: The Bosnian Cultural Association of Slovenia has received ESF funding for a project to include ‘alternative sights’ into Ljubljana.

IT: training for tour operators that covers local knowledge, foreign languages and marketing techniques.

EL: training programme for jobseekers: courses in economics and management, tourism, technical professions, and logistics and transport.

PT: a project to get new skills and improve chances of finding a job in the rural tourism.

Additional information:

ec.europa.eu/esf

NECSTOUR – European Commission

Brussels 29 January 2016

Eric PHILIPPART

European Commission, DG GROWTH

Unit F4 & Taskforce Services and Self-Regulation

1

BETTER USE OF EU FUNDING OPPORTUNITIES FOR TOURISM

SMART USE OF COSME

EFSI

Growth

2

Guide on EU funding for the tourism sector (updated version Sept 2015)

• Strategic importance of tourism

for the EU

• Sector made of many different

players with different needs

• Range of EU thematic and

sectoral programmes

2

INSERT

Growth

3

Scope and focus of the guide

The guide focuses on (in)direct funding opportunities

• Grants

• Loans

• Banking guarantees …

The guide focuses on practical questions:

• type of tourism-related actions eligible for funding

• type and level of funding

• who can apply and

• how to apply and when

3

Growth

4

11 relevant EU programmes at least

Thematic

• European Regional

Development

• Cohesion Fund

• European Social Fund

• Life (environment &

climate)

• Horizon 2020 (Research &

Innovation)

• Employment and Social

Innovation (EaSI)

Growth

5

11 relevant EU programmes at least

Sectoral

• European Agriculture Fund

for Rural Development

• European Maritime and

Fisheries Fund

• Creative Europe

• Erasmus +

Growth

6

Direct and indirect Funding

• Direct funding = grants

• Indirect funding = access to finance

• Benefits = visibility / promotion through

Eden, visit Europe campaign (ETC),

Council of Europe advisory services &

training for transEuropean Routes, …

Growth

7

COSME - Incubator, nursery, hospital

Unique or comparatively easier

Grants for the development or improvement of

European thematic routes

• Cultural contents (story telling, augmented reality …)

• Sustainability & accessibility dimensions

• Promotion of the Routes

• Ways to ‘consume’ itineraries (biking …)

7

Growth

8

Pre-COSME projects

• Tastes of Trappists - sustainable tourism strategy within

major Trappists’ sites areas, which cover beer industrial

heritage (2014-15)

• Loci Iacobi

St James Way.

8

Growth

9

Don’ts

• Paraphrase the terms of reference

• Be abstract, generic, jargonic

• Neglect minor parts of the proposal

(e.g. visibility of EU support …)

• Submit the same proposal to parallel calls

• Resubmit the same proposal to successive calls

9

Growth

10

Dos (1)

• Review what has already be proposed and funded

• Refer to these projects

• Show how yours is different or complementary

• Be original & specific (example)

• Explain the European dimension (e.g. the addition of local

stories does not make a European story)

10

Growth

11

Dos (2)

• Include a “pitch” (the evaluators should ‘see’ the product)

• Include a business plan with detailed account of how you

will ensure

• financial sustainability (self-financing …)

• institutional sustainability (written commitments of the

partners, letters of support from public authorities …)

• Go beyond basic requirements on specific aspects

(e.g. visibility of EU support)

• top 10% have a very close score; difference between

selected projects and projects on the reserve list = often 1

or 2 points)

• Address explicitly criticisms from previous evaluations

11

Growth

Access to finance

• This site will help you to apply for finance supported by the European Union. To access EU finance,

click on your country to locate banks or venture capital funds that provide finance supported by the

EU:

• The decision to provide a loan, guarantee or venture capital/equity financing will be made by the

local financial institution. The exact financing conditions - the amount, duration, interest rates and

fees - depends on the financial institution.

http://europa.eu/youreurope/business/funding-grants/access-to-finance/

12

Growth

13

Growth

Erasmus for young entrepreneurs

Cross-border exchange programme which gives new or aspiring

entrepreneurs the chance to learn from experienced entrepreneurs running

small businesses in other Participating Countries.

Who can participate?

• New entrepreneurs, firmly planning to set up their own business or have

already started one within the last three years;

• Experienced entrepreneurs who own or manage a Small or Medium-

Sized Enterprise in one of the Participating Countries.

14

Growth

European Fund for Strategic Investments

• There is a market failure in risk-taking which

hinders investment

• EFSI helps to overcome this by mobilising private

financing for strategic investments

• EUR 16 billion guarantee from the EU budget,

complemented by a EUR 5 billion allocation of the

EIB’s own capital.

• projects supported by EFSI are subject to the

normal EIB project cycle and governance.

15

Growth

European Fund for Strategic Investments

• funding for economically viable projects that

could not be realised with EU guarantee

(additionality), including projects with a higher

risk profile than ordinary EIB activities

16

Growth

European Fund for Strategic Investments

• focus on sectors of key importance where EIB has

expertise

• Strategic infrastructure including digital, transport and

energy

• Education, research, development and innovation

• Expansion of renewable energy and resource efficiency

• Support for smaller businesses and midcap companies

17

Growth

European Fund for Strategic Investments

• demand driven

• for projects everywhere in the EU, including

cross-border projects

• no geographic or sector quotas

18

Growth

European Fund for Strategic Investments

Projects approved as of Jan 2016

(preapproval started in April 2015)

• 42 infrastructure & innovation projects

(€ 5,7 billion expected to trigger € 25 billion Vn)

• 84 SMEs financing agreements

(€ 1,8 billion expected to trigger€ 25 billion Vn)

• Often combined with ESIF funding (European

Structural and Invetsment Funds)

19

Growth

European Fund for Strategic Investments

Scope and themes

• National

• Support to

• micro finance

• Railways for regional trains

• Smart meters, offshore wind, biomass and transmission

• Health infrastructures or research

• Modernisation of steel production sites

• Energy efficiency in residential buildings …

20

Growth

European Fund for Strategic Investments

Examples

Offshore wind, biomass and transmission

• DK (Copenhagen Infrastructure Partners K/S)

• Total cost: € 2 billion

• EIB financing under EFSI : up to € 75 mil

New paper and pulp mill

• Finland (Metsa Fibre Oy)

• Total cost: € 1,2 billion

• EIB financing under EFSI : up to € 75 m / total EIB loan of

€ EIB financing under EFSI : up to € 75 m275 mil

21

Growth

European Fund for Strategic Investments

Perspectives for Regions and tourism?

• Check for opportunities on the “European

Investment Project Portal” EIPP (live Feb 2016) –

platform

• Use advisory services flagged through the

“European Investment Advisory Hub” EIAH –

single access point

• Attend Fi-compass seminars

22

Growth

European Fund for Strategic Investments

Perspectives for Regions and tourism?

• More for travel part of the travel and tourism

industry?

• Opportunity of

• SME financing agreements (similar to pre-EFSI contract

between the EIB and OHT, the Austrian bank for hotels

and tourism)?

• Energy efficiency of tourism sites?

• Revitalisation of brown fields?

23

24

Directorate-General for Internal Market,

Industry, Entrepreneurship and SMEs

GUIDE ON EU FUNDING

FOR THE TOURISM SECTOR

September 2015

Downloadable on

http://ec.europa.eu/growth/tourism-funding-guide