Getting $*it Done: Implementing Your Digital Strategy (MCN2015)
DOOR3 Digital _ Getting Started_Digital Strategy & Enablement_070915
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Transcript of DOOR3 Digital _ Getting Started_Digital Strategy & Enablement_070915
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We can help.
Digital
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Agenda
About DOOR3
2 Digital Strategy & Enablement
3 Places to Start
4 Our Work
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About DOOR3
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Founded in 2002, DOOR3 is a digital enablement firm that offers a rare blend of:
● Digital Experience Strategy
● End-to-End Digital Services
● Strategic IT Consulting
… all in a local company, and… on an a la carte basis (the right fit).
We provide a bridge between Marketing and IT. We enable digital programs in support of the business.
We help fill resource or expertise gaps on a project or resourcing basis:
● Digital Marketing, Product and Customer Experience Strategy
● User Experience Design (Audit & Improve or Redesign)
● Custom Software Development, (Eg. CMS, Mobile Solutions, New Product
Development & Custom Business Software)
● Advisory & Support Services
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Digital Agencies
Big picture, concept work
Can paint you into a corner
“Experience” is secondary
Technology is secondary
Consulting Firms
Not known for digital design
“Experience” is secondary
Big box tech vs. innovation
Oversized approach
The DOOR3 DifferenceMarriage of design & technology
Strategic and tactical
“Experience” is our core
Right-sized, customized approach
We’re unique.
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Digital Strategy & Enablement
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Digital Enablement
Why DOOR3?
It’s a challenge.
Most corporate executives claim to have a digital strategy…
But as few as 15% know how to deliver the vision completely.
We are here to help.
Strategy
Planning
Design
Execution
Analysis
Advisory & Support
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Digital Enablement
We enable digital.
Digital Strategy sometimes focuses on marketing strategy…
And, that’s of course a good place to start.
But, ideally, digital strategy lives at the core of the business.
How does it work for you?
Do you have all the resources you need to seize the opportunity?
Marketing Strategy
Business Strategy IT Strategy
Digital Strategy
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Digital Enablement
Start with “experience”.
The Brand
The Market
The Audience
There is usually a business case for improving the customer experience.
How do we create brand positioning and affinity?
How do we increase sales, and revenue against the competition?
What are the emotional and functional needs to drive conversions?
Insight-driven experience
strategy
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Digital Enablement
It’s a process.
Each company is in its own phase of the process.
Each company has unique opportunities and constraints.
Each company is somewhere on its digital journey. We understand and can help guide the way.
Establish
Compete
Disrupt (WIN)
2
1
3
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User Experience
Mobile Strategy
SEO
Targeting & Personalization
Digital Asset Mgmt
Analytics
Content Mgmt (CMS)
Content Optimization
Digital Enablement
We know you are unique.
Are there new initiatives or pain points relevant to business needs and goals?
Let’s discuss your situation and your digital mix.
We know you are unique and have unique digital plans and resource needs.
We’d like to learn more.
We can provide a unique
program and selection of resources.
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Digital Strategy
We’d like to help.
● Digital Audit - assess your
platforms and programs,
challenges and opportunities.
● Experience Audit - assess your
brand experience online against
competition and best practices.
● Digital Roadmap - clarify your
business goals and the digital
path to get there.
● Platform Selection - evaluate
from among architecture
approaches or products to
support your digital strategy.
● Advisory & Support -fill skill or
knowledge and resource gaps to
help with current initiatives.
Let’s collaborate.
Whether brand perception, conversion, thought-leadership, customer adoption, revenue generation, competition, or disruptive innovation, we can create a phased plan to execute. And whether in service of marketing, IT or the business at large, we’d like to collaborate and help.
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Getting Started
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Places to Start
Bridging Marketing & IT
We provide strategies and plans to execute against business goals with the benefit of digital tools.
And, we can execute.
● Be engaged.
● Be found.
● Be heard.
Marketing & ConversionStrategy
Program Implementation
Content Strategy
Content Management
Mobile Strategy
Product Development
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Engage with your Process and Success
Places to Start
Be engaged.
Measure your success.
● Content
● Conversions
● Ad Reach
● Multi-channel Reach
● User Satisfaction
● Efficiency of Spend
● Analytics & Reporting New BalanceiOS Mobile Application
Advertizing integration Increased social media interactionProduct awareness and increased sales
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Places to Start
Be found.
Can your customer find you?
● Organic Search
● Search Marketing
● Digital Paths
● Ad strategy
● Social Media
● Omni-Channel
Be Found Everywhere
CliniqueIntegrated Facebook App
Facebook campaign for Insider’s ClubXML pulls PHP site for FacebookReview products and share opinions
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Be Heard Everywhere
Places to Start
Be heard.
Cross-platform experience consistency matters.
● Audience Analysis
● Experience Strategy
● Mobile Strategy
● Content Strategy
● Retention / Attention
● Content Integration
● Content Lifecycle
Boss RevolutioniOS / Android MobileApplication
Audience analysisInternational content mapping Content workflow strategy
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Maximize against the conversion funnel.
Places to Start
Convert.
Add eyes, add clicks, add customers.
● Commerce Strategy
● Experience Strategy
● Mobile Strategy
● Conversion Strategy
● Retention / Attention
● Product Development
● Tactical Execution
● Analytics
Fresh DirectiOS / Android MobileCommerce Application
Digital StrategyMobile StrategyOperational IntegrationProduct Development
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Audit & Improve Customer Experience
Places to Start
Lead with experience.
● Audience Analysis
● User Research
● User Testing
● Usability Audit
● Experience Mapping
● Concept Development
● Information Architecture
● Interface DesignAudience analysisInternational content mapping Content workflow strategy
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Let User Experience Inform Creative Design
Places to Start
Establish or improve design.
● Audience Analysis
● Mobile Strategy
● Content Strategy
● User Flows / Journeys
● Brand Guidelines
● Clean Aesthetics
● User-Centric DesignNational MuseumMobile Experience Design Concept
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Customize High-Value Business Experiences
Places to Start
Create new systems.
● Workflow and process analysis
● Data visualization and dashboarding
● Document and digital asset management
● Portals, Intranets and Extranets
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Understand Business Data Quickly and Easily
Places to Start
Visualize your data.
● Discovery & Analysis
● User-centric Design
● Aggregation of Data Sources
● Implementation & Integration
● User Testing
● System Support
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Expand your Digital Brand Experiences
Places to Start
Communicate everywhere.
● Cross-platform User
Experience Design
● Native & Hybrid
● Responsive & Adaptive
● API Integration
● Transactional Apps
● Award-Winning Mobile
Experiences
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Our Work
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CMS Redesign for Web & Mobile
We designed and built a new CMS system for web and mobile marketing of financial advisor tools in support of the more than 4,000 financial advisors that work with LPL for not only financial products, but also clearing services, advisory platform, and technology solutions.
● Web & mobile design
● Adobe CQ5 Implementation
● In strategic partnership with LPL’s technology team and incumbent IT vendors
Pictured: Web and Mobile CMS Design
Our Work
LPL Financial
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Design for Web & Mobile
● Completed in coordination with our strategic partner, EMC
● UX consulting and design direction for the overall experience
● Provide a white label solution for use across a range of branded cards
● Increased the usability of their online and mobile account management UIs
Pictured: New Web and Mobile View
Our Work
Barclaycard
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Responsive Website Redesign
DOOR3 modernized their existing technology and design, creating a digital presence that allows them to stand out from the crowd.
● UX consulting and design direction for the overall experience
● Move to a new CMS (Drupal)
● Ongoing maintenance and support
● Digital Marketing support for SEO / SEM service and content analysis
Pictured: New Greenhill.com site on desktop and mobile
Our Work
Greenhill & Co.
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Automating B2B Marketing Workflow System
DOOR3 designed and built SolutionWorks, an application suite acquired by RR Donnelley that helps financial services and healthcare industry marketing professionals to automate services more effectively.
● Product strategy to create, customize, edit and approve complex financial marketing mailings
● Full lifecycle product design and development (.NET)
● Product Suite and Marketing Site
Pictured: Solution Works Document Creation Workflow and Management System
Our Work
Bowne & Co.
"Strong project management skills – on time and on budget; favorable collaborative skills; strong requirements gathering and assessment skills; strong team of creative and innovative thinkers supported by solid IT staff that delivers."
- David Giroux, VP Marketing & Strategy, RR Donnelley (Bowne & Co.)
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Digital Orchestration of Business Processes
DOOR3 designed and delivered a mortgage lending document management and workflow system to digitize a paper-based business.
● Business Process Analysis and Mapping
● Workflow Documentation
● Product Strategy & Design
● Full Implementation & Legacy Integration
● Ongoing Advisory & Support
Pictured: Community Preservation Corporation Online Mortgage Processing System
Our Work
Community Preservation Corporation
“What DOOR3 brought to the table right away were relevant expertise, strategic focus, powerful analytical techniques, the ability to really listen to client needs, and a commitment to delivering value on-time and on-budget.””
- John McCarthy, Executive Vice President & COO, Community Preservation Corporation
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Usage & Analytics Tool Creation
Three-year development project for Morgan Stanley which focused on performance and usage analytics tools injected into 250+ internal applications (both .NET desktop apps and web applications via Javascript). The result was the the first known tool at the company to accurately reflected real world performance by observing AJAX impact on user experience. The system currently supports thirty thousand Morgan Stanley financial advisors. It was built and tested under load to support up to fifty thousand transactions per second with a maximum daily load of 100,000,000 instrumentation events.
Our Work
Morgan Stanley
We are not able to show a picture as this is a proprietary, internal application.
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Harbortouch Merchant Sales App
● Native iPad App Development
● Harbortouch serves as a payment and transaction processor that facilitates the merchant accounts for over one hundred thousand merchant locations
● Processing in excess of $9 billion dollars annually
● Internal sales tool for on site visits
● Replacement for laptop presentation and printed materials
● Sign up right from the app
Pictured: New Native app for iPad
Our Work
United Bank Card
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Bringing Insurance Online
When Surex’s transformed from a brick and mortar to online insurance business, they worked with DOOR3 to create solutions for comparison shopping, plan administration and claims processing online.
● Marketing, education & transactions with form-based application
● Concept, strategy, UX & design
● Ongoing evolution, support and maintenance
● 10x increase in policy transactions
● increase and efficiencies in sales
● Faster ramp-up time for new employees
Pictured: Surex Direct Consumer Site
Our Work
Surex Direct
“The strategy, design and technology that DOOR3 provided increased our efficiency by as much as 10x in some months, provided a better customer experience, and helped us build a reputation within the industry as the most innovative broker in the country.”
- Lance Miller, Owner, Surex Insurance Brokers
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Let’s stay in touch.
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Stay in touch
Contacts
Alex AsianovPresident, Enterprise Services
212-673-1818 x [email protected]
Ellen CowanDirector, Business Development
212-673-1818 [email protected]
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Thank you!