“Don't worry about a thing,every little

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“Beauty is for all” L'ORÉAL GROUP

Transcript of “Don't worry about a thing,every little

“Beauty is for all”L ' O R É A L G R O U P

MISSION"To provide the best in cosmetics

innovation to women and men around theworld with respect for their diversity"

BRIEFBACKGROUND

French cosmetics and beauty

company

Founded by Eugéne Schueller,

1909

Hair color products

Leader

INTERNATIONALBRANDS

28

L'Oréal around the world

130 COUNTRIES

GLOBAL PRESCENCE

RESEARCH CENTERS

RESEARCH &INNOVATION

Advanced ResearchApplied ResearchDevelopment

Video

COMPETITION25 brands in 150 countries

Fragrances

Prestige brands

DigitalStrategy

360 degree

ALLPrescence on

Platforms

COMMUNICATIONSTOOLS

SalesPromotion

Tradeshows Advertising

PublicRelations

DirectMarketing

Social Media

EverywhereBig spendersProduct launchCelebrity endorsementsClear target market

Advertising1

SECTION A

SECTION CSECTION B

OVERLAPIn-store - Buy 1, get 2nd half offPrint - Magazines, shoppersOnline - Discount sites

SALES PROMOTION2

SOCIAL MEDIA

3

Page for every country

Corporate & job hunting

Destination Beauty Channel

Vloggers

L'Oréal L'oreal loreal

L’Oréal has made the universalisationof beauty its project for the years to

come.

B E A U T Y F O R A L L