Don’t Stop There!!!
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Transcript of Don’t Stop There!!!
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Don’t Stop There!!!Don’t Stop There!!!Some ideasSome ideas for writingfor writing
better headsbetter heads
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Tips from John SchlanderSt. Pete Times
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Word association• Think of key words and do some free
association to develop angles.– So close, so Favre (when Brett Favre and the
Packers stole a game from the Bucs).
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Mental picture• What picture comes to mind as you read the
story? Use that in your headline. – Wearing jackets of ice, crops weather freeze– Bashful moon to blush as earth passes by
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Perfect verb• A fresh verb can really make a headline.
– Summer muscles its way into spring– Deputies inch toward unionization
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Perspective• Come at the head from a different viewpoint. For
example, instead of writing the head from the government's perspective– Officials consider later high school
starting times• write it from the affected person's perspective
– High schoolers, don't reset alarm yet
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Emotion• Hit 'em in the gut or the heart.
– In the hot glare of fame, secret is revealed (Classy but still emotional head on story about Dr. J acknowledging Wimbledon sensation Alexandra Stevenson is his daughter.)
– Heal ever, forget never (on a post-Columbine story)
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Quote• Is there a great quote that sums up the story?
Don't overuse this technique, but it can be effective:
– ‘He never had a chance’
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Foreshadowing• Give readers a compelling detail that
foreshadows the action and makes them wonder, but doesn't frustrate them with vagueness.
• The "hot glare of fame'' head fits in this category, too. Instead of banging people over the head tabloid-style with Dr. J admits tennis star is his love child, we took another, better route.
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Specifics• Sometimes, just making a headline more specific really
helps. If you have a rather vague head, sub in specifics. This method works on many everyday heads. Change
• Slain woman mourned at service
• To: 1,500 attend funeral for slain woman
• How many people have that great a number of mourners show up for their funeral?
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A touch of the poet
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A touch of the poet• Use tropes (turns)
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A touch of the poet• Use tropes (turns)• A trope is a return (repeat)
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A touch of the poet• Use tropes (turns)• A trope is a return (repeat)• Repeated end sound:
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A touch of the poet• Use tropes (turns)• A trope is a return (repeat)• Repeated end sound: rhyme
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A touch of the poet• Use tropes (turns)• A trope is a return (repeat)• Repeated end sound: rhyme• Repeated start consonant:
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A touch of the poet• Use tropes (turns)• A trope is a return (repeat)• Repeated end sound: rhyme• Repeated start consonant: alliteration
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A touch of the poet• Use tropes (turns)• A trope is a return (repeat)• Repeated end sound: rhyme• Repeated start consonant: alliteration• Reference to previous work:
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A touch of the poet• Use tropes (turns)• A trope is a return (repeat)• Repeated end sound: rhyme• Repeated start consonant: alliteration• Reference to previous work: allusion
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A touch of the poet• Use tropes (turns)• A trope is a return (repeat)• Repeated end sound: rhyme• Repeated start consonant: alliteration• Reference to previous work: allusion• Comparison to unlike object:
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A touch of the poet• Use tropes (turns)• A trope is a return (repeat)• Repeated end sound: rhyme• Repeated start consonant: alliteration• Reference to previous work: allusion• Comparison to unlike object: metaphor• A double meaning:
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A touch of the poet• Use tropes (turns)• A trope is a return (repeat)• Repeated end sound: rhyme• Repeated start consonant: alliteration• Reference to previous work: allusion• Comparison to unlike object: metaphor• A double meaning: pun
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A touch of the poet• Rhyming heads signal humor (or at
least a light topic)• Library might allow patrons to snack
within the stacks• Ham on the lam // Illegal Inky the pig
bolts from stinky house, but now the sprinting swine is fine
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AlliterationIt took a lot of laborto find love on this day (on a column about a birth on Sept. 11)
Fancy felines compete for the 'kitty'
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Allusion• They’re off to seek the lizard!• Sex Drug Rocks 'n' Rolls, on Pfizer's
success with Viagra• You’ve got wail: Hospital webcasts
newborns
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Metaphor• Comcast lets/ cable pirates/ off the
hook• Bureaucrats / creep into garden / of
well-seeded / retirement plans• Thousands / sink in sea / of bad debt //
Overloaded credit cards, bankruptcies, home loans soar
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Puns• California smokers are rebels without a
pause• Record highs mean there's no business
in snow business• To dye for: Bodies become canvases in
San Pedro tattoo and piercing store
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Puns• A word of warning: Puns are addictive• Once you get started, it’s hard to stop• But what’s funny to you may not be
funny to others• Use sparingly!!!
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I’ve got rhythm• The best trope of all
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I’ve got rhythm• The best trope of all• Spoken English typically comes out in
iambs
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I’ve got rhythm• The best trope of all• Spoken English typically comes out in
iambs (Unstress/stress)• Shall I / com PARE/ thee TO / a SUM /
mer’s DAY?• Thou ART / more LOVE / ly AND /
more TEM / per ATE
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iamb’s opposite
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iamb’s opposite• A trochee
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iamb’s opposite• A trochee• AKA the doo-dah
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Jim Barger (Pitts. P-G)• Everybody has at least hummed or
whistled "Camptown Races," and it was out of the comfortable cadence of that old song that the doo-dah principle was born:
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Jim Barger (Pitts. P-G)• The best headlines are the ones
after which you can say "doo dah." They just sound right. Readers like the way they feel. And they're everywhere.
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Jim Barger (Pitts. P-G)• Mary had a little lamb (doo dah,
doo dah) … ”• London Bridge is falling down (doo
dah, doo dah)• Nixon makes his final plea• Steelers win fifth Super Bowl
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Improving heads• Use the techniques here• Pay attention to language• P(l)ay attention to language• Word choice, visual imagery, emotion,
perspective, details, allusion, alliteration, metaphor, rhythm
• Mix & match
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Practice• Write a ‘better’ head, using one or more
of these techniques (alliteration?)• First individually• Then in groups• Display & critique