Don't start your business with logo.Start with strategy!
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Transcript of Don't start your business with logo.Start with strategy!
LOGO, WEBSITE, FACEBOOK
make your business tangible That’s why many people start with them
But they are just TOOLS
Starting from tools is like
TAKING THE MEDICINE
that was prescribed to someone else You may be lucky & it can work, but it is very dangerous
If you would never risk TAKING THE MEDICINE
without the diagnosis, Why do you want to do this to your business?
Market!Where are you now?!
Are you realistic?!!
Market analysis Competitive analysis
SWOT Risk map
Vision & Strategy!Where to go? How to get
there?!!
Long term vision Gaps
Strategic Resources & Partners
Clients!For whom?!
What do they need?!!
Customer analysis Customer pains & needs
Customers segments
Products!What to offer?!
Are you different?!!
Value proposition Customer relationships
Tools!How to deliver it? How to
keep customers?!!
Distribution channels Marketing
Key activities
$: Money!How to earn? How much
is needed?!!
Cost & Revenue Cashflow Funding
+
START !HERE
See the full picture Understand your business
Discover connections /gaps /weaknesses Make decisions
Set objectives, targets & performance goals Monitor progress
Grow & operate business Minimise risk
Deliver results
STRATEGIC APPROACH WHY DO YOU NEED IT?
Understanding of the marketplace
• Market & Competitors: distribution channels, seasonality, market share, offers, strengths, weaknesses
• Customers: types of customers, demographics, psychographics, trends, benchmarks, needs and believes.
• Your company: SWOT analysis
• Risk map: probability & impact, action plans
MARKET
Projecting into the future and thinking big.
• Vision: How do you see your company in the future? What you plan to achieve? What are the largest & the most ambitious goals?
• What is the aim of the company’s existence and the value for consumers? What is the bigger reason, the activity and the effect of your company’s existence on the world?
• Core values: what are the guiding principles the company is built on?
• Main objectives: How do you define growth? How fast will the company grow?
• How will you achieve your goals? What resources do you have?
VISION & STRATEGY
What are your client needs and how is your product addressing them? What is it that your offer? What makes your product unique?
• Customer analysis, pains & needs
• What can you give them? Ask your customers!
• Product features & benefits - factual statement vs. what’s in it for the customer (open 24h vs. you can buy when you want)
• Competetive egde - why should someone buy from you instead of from your competition?
CLIENT & PRODUCT
How you will find the consumers. How you will keep them? What needs to happen to make a sale?
• Sales Potential, Projecting market share, Positioning business,
• Website, logo, headline, social media
• Pricing, Distribution
• Marketing objective, Key message, Activities, Promotion plan
• Logistics: Process from production to delivery, your network of suppliers, credit policies.
TOOLS
Will it be profitable? Learn to understand your numbers
• Initial investment - how much money is needed to start • Projected profits & cash flow over time • Is external financing needed? When investors can
expect to get their money back • Will this business be your only source of income?
FINANCIALS
THANK YOU
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