Don't Let Your Tail Wag the Dog
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Transcript of Don't Let Your Tail Wag the Dog
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http://wearelikeminds.com/ #LikeMinds
Don’t Let Your Tail Wag the Dog
Digital Sparks – 16th Nov. 2011 Andrew Gerrard
[email protected] @andrewgerrard
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http://wearelikeminds.com/ #LikeMinds
All of the web is becoming social All business is done on the web All business will be Social Business Beyond influence and media, the real opportunities lie in creating a more collaborative, dynamic and connected business.
Jeff Dachis Founder & CEO, Dachis Group
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http://wearelikeminds.com/ #LikeMinds
Social media fits within a larger digital, and integrated strategy; don’t think of it merely as a tool for marketing & PR
Howard Schultz Chairman & CEO, Starbucks
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http://wearelikeminds.com/ #LikeMinds
How to integrate social media/digital innovation within every facet of an organization?
Teach.
Do not cut legal, HR, R&D, product development out of the integration strategy.
Involve them.
B. Bonin Bough Global Director of Digital
and Social Media, PepsiCo
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http://wearelikeminds.com/ #LikeMinds
The shape of a new social business also needs the shape of a new kind of leader
Someone willing to be the bridge, not the person front and center to every decision,
but the coach and the moderator and the facilitator.
Amber Naslund VP Social Strategy, Radian6
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http://wearelikeminds.com/ #LikeMinds
Maintain a consistent tone of voice across all outreach channels, but don’t strip out the personality of the person Tweeting, posting, blogging.
Ruth Speakman head of consumer PR
and social media, Sony Europe
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http://wearelikeminds.com/ #LikeMinds
The customer however, does not see silos, they see the company as one.
It’s time for an integrated approach to create an adaptive business,
a collaborative business, an aspirational business….
a business of one.
Brian Solis Author, Engage
Principal, Altimeter Group
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http://wearelikeminds.com/ #LikeMinds
#1. markets are conversations
talk is cheap
silence is fatal
the cluetrain manifesto
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http://wearelikeminds.com/ #LikeMinds
Be who you are and say what you feel,
because those who mind don't matter,
and those who matter don't mind.
Bernard Baruch Wall St. Financier
Presidential Adviser
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http://wearelikeminds.com/ #LikeMinds
Social media demands good story-telling. But good story-telling is not going to earn you extra budget.
Adam Brown Director of Interactive Marketing, Dell
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http://wearelikeminds.com/ #LikeMinds
What if we made community an integral part of our business?
What if we recognized that we can’t have strong businesses without a strong community
and we can’t have a strong community without compassion?
Mitch Joel President, Twist Image
Author, Six Pixels of Separation
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http://wearelikeminds.com/ #LikeMinds
The Web was just the proof of concept. Now the revolution gets real
Chris Anderson Editor-in-Chief, Wired Magazine
Author, The Long Tail
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http://wearelikeminds.com/ #LikeMinds
Social business isn’t a state,
it’s an acknowledgement that culture and technology has changed,
and that organizations can leverage these changes to solve the same business problems that they have always had
and will always have.
Jacob Morgan Principal, Chess Media Group
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http://wearelikeminds.com/ #LikeMinds
#77. You're too busy "doing business" to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe.
the cluetrain manifesto
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http://wearelikeminds.com/ #LikeMinds
Not everything that can be counted counts,
and
not everything that counts can be counted.
Albert Einstein
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http://wearelikeminds.com/ #LikeMinds
You can't expect employees to look at email at 11pm, but stop them looking at Facebook at 11am
Vivek Badrinath CEO, Orange Business Services
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http://wearelikeminds.com/ #LikeMinds
it’s not what the software does. it’s what the user does.
Hugh Macleod @gapingvoid
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http://wearelikeminds.com/ #LikeMinds
Technology can only ever serve as a bridge, never as a destination
Lord Puttnam Filmmaker
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http://wearelikeminds.com/ #LikeMinds
Don’t Let Your Tail Wag the Dog
Digital Sparks – 16th Nov. 2011 Andrew Gerrard
[email protected] @andrewgerrard