Don’t Let Storage Your ROI - virtg. · PDF file2 CORAID: Disrupting a $30+ billion...

Don’t Let Storage EAT2 Your ROI

Virtualization Deep Dive Day 2012 Virtualization Group - Boston 10 March 2012

2

CORAID: Disrupting a $30+ billion industry

2

• Ethernet SAN technology: EtherDrive®

– 5-8x price performance advantage vs legacy storage

– Radically simplified SAN topology

• Founder – inventor of PIX, LocalDirector

• Coraid was bootstrapped in Linux market starting 2004, built business with 1600+ customers and multi-million run rate

• 100% Channel-driven model

$85m funding, experienced exec team

2-3x Annual Revenue Growth

1,600+ Customers

3

Key Core Competencies

• SRX-Series • HBAs • VSX3500 • ESM1500

• Price-Performance • 10 GbE & 1 GbE • SSD, SAS, SATA

• 16 Drv – SRX2800 • 24 Drv – SRX3200 • 24 Drv – SRX3500 • 36 Drv – SRX4200

• End-to-End Solution • 10 GbE & 1 GbE • PCIe HBA • Blade Mezzanine

• Virtualization appliance • Large Vol Mgt • Local Synch Mirror • LUN Cloning • Asynch Replication

• Visualization • Reporting • Centralized

Management

STORAGE COMMUNICATIONS MANAGEMENT

Complete Ethernet SAN Enterprise-class storage

solution

• CorOS - Distributed Operating System

• RAIDShield

• Operating System Drivers

• SAN Virtualization

• Centralized Management

EtherDrive™

4

SRX

SRX

SRX SRX

SRX

Ethernet SAN Data Center Blueprint

Application Infrastructure

NSPoF

Offsite COOP/DR

Continuity & Compliance

Availability & Resilience

“Just-in-Time” Scalability

Enterprise Users

4

Layer 2 – EtherDrive – SAN Switching Fabric

Email File Print

Tier 1 Apps Media dBase Web

Storage Virtualization

Layer 3 [IP] Application

Storage

Management & Orchestration

6 6

USMC = 385,000 Users Humanitarian Assistance

Combat

7 7

3225mi 2560mi

2285mi

1936mi

26 DEC 2004 Boxing Day Tsunami

Okinawa, JA

DEC 28

JAN 05

8

Ensuring Operational Consistency Standardized Approach Enabling Success

Server

USMC Architecture

Package

Assembly &

Configuration

Standard

Procedures

Design and

Architecture

Storage Client

Servers Network SAN Security Backup

Disaster Recovery

PlanDesktop Plan

COOP VDI

Standard OptionalOptional

Optional

Documentation

Architecture

Resources

9

Enterprise Experience…

• Reduced Server Count by 65%+

• Reduced Power by 1800+ kWatts

• Reduced HVAC by 2200+ kWatts

• Reduced Data Center space by 11000+ sqft

• Reduced CO2 emissions by 22 tons

• Reduced Server CAPEX by 15%+

• Reduced Networking CAPEX by 40%+

• Reduced Power/HVAC OPEX by 45%+

• Reduced Server Provisioning by 75%+

• Increased DR posture by 90%+

Increased CAPEX/ OPEX associated with Storage by 155%+

350k users; 167 sites; 6000+ ESX Licenses; 2300+ ESX Hosts; 7000+ VMs

10

What industry would have

customers believe…

11

The way customers sometimes feel…

12

Agenda

• A Customer Perspective

• Industry View

• The Legacy (of) Storage

• What You Should Be Looking For

• Mitigating the Pain

13

Storage has history…

…

14

Mega-Trends

Mobility

Over 918M tablets by 2016

72% permitting employee devices for business

Mobile device spending will exceed PC 4x

Cloud

40% PCs in 2014 to be VDI

DCs can consume 100x more energy than offices they support

Over 80% of new apps will be deployed/distributed on clouds

Social Networking

800% growth in data over next 5 years

Dominate online communication by 2014

256 characters or less

16

Industry Trend – Physical Silos to Virtual Services

Apps

VMs

Phy Svrs

Phy Net

Virt Stor

Phy Stor

Org & App Silos

Virtualization Zones On Shared Storage

Internal Multi-Tenant

Shared Virtual Infrastructure

Internal / Outsourced Cloud Services

IT Gov Separate Separate Unified Unified

IT Budgets Separate Separate Combined Combined

Server Util Low High High High

Storage Util Low Low High High

Provisioning Days/Weeks Hours Minutes Minutes

Costs Very High Medium Low Lowest

SLAs Poor Better Strong Strong

Security Inconsistent Better Strong Strong

17

Industry Trend – Big Data…getting Bigger

18

Complexity

Price-Performance

ESCON/ FICON

Fibre Channel

FCoE

Ethernet

iSCSI

1990

1994

2009

2002

2011 >>>

Storage 1.0 Storage 2.0 Storage 3.0

Savings potential: 20% of IT Budget

IT Budget

Industry Trend – Standardization on Ethernet

19

Virtualization

EtherDrive’s totally lightweight SAN protocol provides massive I/O for demanding VMware and Xen projects.

• NAS / File Storage

• Disk-to-Disk Backup

• Database and email

• Development Environments

• Storage Consolidation

• University Environments

Other solutions in use today:

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Cloud Storage

10Gb Ethernet SAN performance, petabyte scale-out architecture, JBOD economics. Beat the big guys at their own game.

Research/HPC

EtherDrive enables commodity economics for large-scale data collection. No specialized storage expertise required.

Video/Network Surveillance

EtherDrive delivers linear parallel scaling of throughput and capacity, without complex SAN topologies.

Customer Use-Cases Drive Change Industry / Data Center Trends…

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• Dynamic application to storage relationships

• Scale-out compute infrastructure

• Unpredictable, variable application access profiles

20

• Static connections

• Scale-up compute tied to scale up storage

• Predictable application access profiles

Legacy SAN Topology: Rigid, Expensive A Bottleneck: Dynamic Virtual Workloads B

Expensive HBAs, Static Workload

Complex Multipathing

Controlled Data Layout on Drives

Server Cluster with VMotion

Extremely Complex SAN Management

Chaotic Data Layout on Drives: Head Contention

Data Center 1.0 Data Center 2.0






Industry Struggling to Keep Up Industry / Data Center Trends…

21

Symptoms of Why Storage is Hard – Cost Models Evolving from expensive to predictable storage infrastructures

• High cost to buy in • Paying for unused features • Uneven costs for expansion

• Pay a premium for performance

• Scale-out, virtualized • Buy the capabilities you need • Incremental scalability delivers a predictable cost curve • Tune performance as required

15%

25%

40%

60%

COST

CAPACITY

COST

CAPACITY

Mainframe / Storage 1.0 & 2.0 Cloud / Storage 3.0

Complex

Simple

22

Symptoms of Why Storage is Hard – Technical Complexity Stuck in a Rut…

Switch (FC)

HBA

Multi-path IO Software

Storage Controller

Server

Virtualization OS

Server Server

NPIV (Required for Vmotion)

Server Server Server

Cluster Parallel File System


Difficult to configure

Difficult to Scale

Challenging to manage

Vendor with the best interoperability test matrix wins (EMC Matrix: 19,000 pages and counting. http://www.emc.com/collateral/elab/emc-support-matrices.pdf)

http://www.emc.com/collateral/elab/emc-support-matrices.pdf





24

Agenda


• Industry View




25

Computing: A Story of Disruption

Time

Cap

abili

ties

27

Storage Challenges: Mainframe Era

27

Legacy SAN Topology: Rigid, Expensive A




Data Center 1.0

28

Complex Legacy Protocols

Disk

Fibre Channel

SCSI

iSCSI

SCSI

FCoE

SCSI

Hea

vy W

eigh

t P

roto

cols

Session

Transport

Network

Data Link

FCP

FC

iSCSI

TCP

IP

Ethernet

FCP

FCoE

DCB

MPIO Multi-Path Driver Required for FC, iSCSI and FCoE

29

Traditional Storage Data Path

iSCSI (FC, FCoE): Connection-based, serial delivery

iSCSI 64K IO Transfer CRC Segment Segment Segment Segment Segment Segment Segment Segment Segment

64K IO Transfer

TCP Data (IO Segment) CS

IP Data

Ethernet Data (Jumbo) CRC

Frame #1


IP Data


Frame #2


IP Data


Frame #3


IP Data


Frame #4


IP Data


Frame #5


IP Data


Frame #6


IP Data


Frame #7


IP Data


Frame #8

Initiator (IO is bound to iSCSI connections)

Port 0

Port 1

Port 2

Port 3

Port 0

Port 1

Port 2

Port 3

Array

Path0

Path1

Path2

Path3

Verify CRC, Remove Ethernet Layer

Remove IP Header

TCP: Re-assemble Byte Segments

iSCSI: Verify IO Integrity

64K IO: Send to disk


IP Data


Frame #9

Frame #1 Frame #2 Frame #3 Frame #4 Frame #5 Frame #6 Frame #7 Frame #8 Frame #9

iSCSI Verify

IO

Disk

ACK

ACK ACK

ACK

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Traditional Storage

Hours Become Days and Weeks

HBA

MPIO

Server

Fibre Channel Switch

A B

Controller 1 Controller 2

Disk Subsystem

Controller Network (FC, SAS, IB)

Ethernet Switch

Users

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Traditional Storage Configuration

Switch (FC)

HBA

Multi-path IO Software

Storage Controller

Server

Virtualization OS

Server Server

NPIV (Required for Vmotion)


Cluster Parallel File System


Difficult to configure

Difficult to Scale

Impossible to manage

Vendor with the best interoperability test matrix wins (EMC Matrix: 19,000 pages and counting. http://www.emc.com/collateral/elab/emc-support-matrices.pdf)






32

Application view of traditional storage

33

Efficiency Problems Plague Storage Admins

50 – 249 TB 250TB – 1PB 1PB+

Storage Under Management

Average Number of Admins

Source: Enterprise Strategy Group, 2010

34

Computing: A Story of Disruption

Time

Cap

abili

ties

36

Scale Out Compute Highlights Storage Deficiencies

36

Bottleneck: Dynamic Virtual Workloads B



Chaotic Data Layout on Drives: Head Contention

Data Center 2.0

37

Physical Silos to Virtual Services

Apps

VMs

Phy Svrs

Phy Net

Virt Stor

Phy Stor

Org & App Silos




Outsourced Cloud Services









Traditional Storage has Stunted Growth

38

SAN Evolution

Savings potential: 20% of IT Budget

IT Budget

Co

mp

lexi

ty

Price-Performance

• 2x storage capacity

• Improve performance

• Decrease OPEX

• Move to Ethernet and elastic cloud architecture

Ethernet SAN Value Proposition

20%

FICON/ESCON

Fibre Channel

FCoE

iSCSI

Ethernet

39

Tectonic Shift: Fibre Channel vs. Ethernet

0

2

4

6

8

10

Fibre Channel Ethernet

Crossover point: 10GbE < $500/port

Pe

rfo

rman

ce (

Gb

/s)

Today

40

Tectonic Shift: Fibre Channel vs. Ethernet

Crossover point: 10GbE < $500/port

0

10

20

30

40

50

60

70

80

90

100

Ethernet always wins.

Pe

rfo

rman

ce (

Gb

/s)

Fibre Channel Ethernet

Today

41

End Users are Looking for a New Model

Developers Application Owners Line of Business (LOB) End Users

Internal IT: Monopoly on Services

IaaS

PaaS

SaaS • On-demand • No commitment • Lower Cost

42

Agenda


• Industry View




43

Physical Silos to Virtual Services

Apps

VMs

Phy Svrs

Phy Net

Virt Stor

Phy Stor

Org & App Silos




Internal / Outsourced Cloud Services









44 44

Storage can be easy.

EtherDrive: Dynamic Virtual Workloads

Server Cluster with vMotion™

AoE EtherDrive

Storage Arrays

EtherDrive Benefits

Ethernet (1Gb / 10Gb)

Unlimited

Connections

5-8x Price Performance Advantage

• “Bare metal performance”

• Off-the-shelf hardware

Operational Simplicity:

• Eliminates complex topologies and multipathing

• Simple recovery – Zero Hour Support

Scale-out

• No controller bottleneck

• Grow in-line with business demand

Coraid EtherDrive® - Scale-Out Ethernet SAN

Data Center 3.0

45

Eliminating Protocol Complexity

Disk

Fibre Channel

SCSI

iSCSI

SCSI

FCoE

SCSI

Hea

vy W

eigh

t P

roto

cols

Session

Transport

Network

Data Link

FCP

FC

iSCSI

TCP

IP

Ethernet

FCP

FCoE

DCB

AoE

ATA

AoE

Ethernet

MPIO Multi-Path Driver Required for FC, iSCSI and FCoE

46

Port 0

Port 1

Port 2

Port 3

Simplifying the Data Path

AoE: Connectionless, parallel delivery

AoE Initiator Array

Disk

AoE Mapping

64K IO Transfer 1 2 3 4 5 6 7 8

Ethernet AoE Data Segment CRC

Port 0

Port 1

Port 2

Port 3

Path0

Path1

Path2

Path3

Write 1A

Write 1B

Write 1C

Write 1D

Write 2A

Write 2B

Write 2C

Write 2D

AoE 8K block (data)

ACK

ACK

ACK

ACK

47

Configuring the Storage of the Future - Today

Network (AoE)

A B B

Server

Virtualization OS

Server Server

HBA HBA HBA

Server

HBA

Server Server

Cluster

HBA HBA

Parallel File System


HBA HBA HBA

C C C

D

E

F

D

E

F

D

E

F

Storage

C

Mask or VLAN

D E F

Mask or VLAN

A

Mask

LUNs automatically appear as locally attached

LUN masking for 1:1 Server/Storage

B

Mask or VLAN

VLANs for Cluster, Virtual OS, or Parallel File System

48

Transitioning Fixed Infrastructure O

RC

HES

TRA

TIO

N

DEL

IVER

Y

49

Mitigating the Pain

50

Agenda


• Industry View




51

EtherDrive™

EtherDrive®: Integrated Systems View


SAN Abstraction Logical Volume Management

Data Protection

Ethernet SAN

Low Latency Communication

Massively Parallel Data Paths

SSD, SAS, SATA Drive Management

SAN Management

REST API

Web-based GUI

vCenter Plug-in

Microsoft VSS

3rd Party Plug-ins

Polic

y-b

ased

, Eve

nt-

dri

ven

O

rch

estr

atio

n E

ngi

ne

RES

Tfu

l AP

I Sc

rip

tab

le

CLI

Et

her

Clo

ud

Po

rtal

AoE CorOS™

52

ELIMINATE RAISE

REDUCE CREATE

Cloud Economics for the Consumer Evolving to Cloud

Proprietary

Custom HW

Performance

Scalability

Complexity

New

Economic

Model

Customer

Value

• Transparent Scalability

• Industry Standard Hardware

• No “Controller Headaches”

• High Performance

• 1GbE / 10GbE

• 600MB - 2000MB / sec

• Low Budget Impact

• $600 - $1250 / TB

• Resource Reallocation

The Future of Storage…

“Ethernet SANs are the future. Protocols are secondary.” Enterprise Strategy Group – Jan 2011

53

Three Things to Remember about Coraid

Setup in minutes, manage easily

Massively scale-out

Faster than Fibre Channel and iSCSI

54

Key Core Competencies

• SRX-Series • HBAs • VSX3500 • ESM1500

• Price-Performance • 10 GbE & 1 GbE • SSD, SAS, SATA

• 16 Drv – SRX2800 • 24 Drv – SRX3200 • 24 Drv – SRX3500 • 36 Drv – SRX4200

• End-to-End Solution • 10 GbE & 1 GbE • PCIe HBA • Blade Mezzanine

• Virtualization appliance • Large Vol Mgt • Local Synch Mirror • LUN Cloning • Asynch Replication

• Visualization • Reporting • Centralized

Management

STORAGE COMMUNICATIONS MANAGEMENT

Complete Ethernet SAN Enterprise-class storage

solution

• CorOS - Distributed Operating System

• RAIDShield

• Operating System Drivers

• SAN Virtualization

• Centralized Management

EtherDrive™

55

Thank you Q&A

DoD - 2.3PB Coraid Deployment; Jacksonville, NC

56

Speaker

Chip Brodhun, Director of Cloud Services and Solutions, Coraid

[email protected] // cell: 571.277.6398

www.linkedin.com/in/cbrodhun

Chip brings over 20 years of experience within the virtualization and storage industry. As Coraid’s Director of Cloud Services and Solutions, Chip is tasked with accelerating customer success as they adopt, deploy, and operate virtualization and cloud computing environments.

Prior to Coraid, Chip served in the USMC as the technical director for Enterprise Standards and Technologies within Product Group 10. In this role, Chip was responsible for the identification, evaluation, and introduction of advanced and emerging standards, technologies, and processes to the United States Marine Corps. Specifically, the USMC Enterprise Virtualization initiative – approximately 2300 ESX hosts, nearly 7000 virtual machines deployed, and almost 20,000 hours of deployment engineering and training services delivered across 167 sites globally – set a number of benchmarks for highly distributed, enterprise-scale, virtualization roll-outs. Chip retired from active service with the USMC in May 2010.

mailto:[email protected]

http://www.linkedin.com/in/cbrodhun

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$$$

FC / FCOE / Infiniband SAN

SRX

SRX

SRX SRX

SRX

Ethernet SAN Data Center Blueprint

Application Infrastructure

NSPoF

Offsite COOP/DR

Continuity & Compliance

Availability & Resilience

“Just-in-Time” Scalability

Enterprise Users

57

Layer 2 – EtherDrive – SAN Switching Fabric

Email File Print

Tier 1 Apps Media dBase Web

Layer 3 [IP] Application


IP SAN NAS

Don’t Let Storage Your ROI - virtg. · PDF file2 CORAID: Disrupting a $30+ billion...

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Transcript of Don’t Let Storage Your ROI - virtg. · PDF file2 CORAID: Disrupting a $30+ billion...