Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012

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Don’t fight it Marsha, it’s Contextua l Readers’ Advisory and it’s Bigger Than Both of Us! Presented by: Paul Brown Event: LIANZA Waikato/BOP Weekend School 2012

Transcript of Dont fight it marsha its contextual ra and it's bigger than both of us ppt may 2012

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Don’t fight it Marsha, it’s Contextual Readers’ Advisory and it’s Bigger Than Both of Us!

Presented by:Paul Brown

Event:LIANZA Waikato/BOP Weekend School 2012

Venue:Whakatane Library, N.Z.

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Oh the places you’ll go! Best Sellers appearing…

… in Australia

Townsville (2012)

Mackay (2012)

Gold Coast (2011)

QPLA Conference (2011) [Keynote speaker]

Queensland Univ. of Technology (2011) [Webinar]

Logan City (2010)

South Australia (2012)

Adelaide (2010)

Mount Gambier (2009 & 2012)

Melbourne (2008) [Conference speaker]

… in New Zealand

Manukau Libraries (2008-10)

North Shore Libraries (2008)

Palmerston Nth (2010) [LIANZA Weekend School]

Masterton (2011)

Wellington (2011 & 2012)

Whakatane (2012) [LIANZA Weekend School]

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context /’kontekst/noun 1 the parts surrounding a written or spoken word or passage that can throw light on its meaning. 2 the interrelated conditions in which something exists or occurs.

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“More valuable than content is the stuff that surrounds it. Reviews, recommendations and ratings are not only a by-product of consumption, they also make media more visible and in doing

so, increase its underlying market demand.”

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many-to-many communication

From this

To this

one-to-many communication

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“And if we find ourselves in an unregulated YouTube of a book market, good stories will need you even more than they do now. This will mean a lot reading. Blessed are the gatekeepers [you] for they shall inherit

the slush.” John Green

“The role of the trusted curator and guide – the bookseller is needed more than ever. It must be a trusted expert, selling not just books but the

overall experience of books and reading”Roger Parry, media entrepreneur

“This is how you get to engage readers: by letting them converse about books with people they trust, like and respect.”

Matteo Berlucchi, CEO aNobii

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“One review from someone I trust is worth more than anything else.”

Matteo Berlucchi, CEO aNobii

“How in this unmoderated sea of crap would anyone ever find anything worth reading?”

John Green, author

“Social Networks: where “ignorance meets egoism meets bad taste meets mob rule.” Andrew Keen, entrepreneur

“All of us look for guidance to form opinions and make decisions and we look for “authenticity” in the source. Readers are no different. This is why reading thousands of book reviews doesn’t help you figure out if you’re

going to enjoy a book, but a few trusted opinions might.”Peter Crawshaw, Lovereading.co.uk

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Features include:

Stack: a 72 page magazine promoting JB Hi-Fi products.

Approx. 66% of the publication is devoted to ‘Context Building.’

3 pages of current news from the [global] entertainment industry.

20 pages of ‘Feature’ articles comprising interviews and background stories on film directors, actors, musicians and computer gaming.

24 pages of Reviews and Lists including ‘Best of’ style listings (for music, DVD’s and games),and staff picks.

DVD categories include ‘TV’, ‘World Cinema’ and ‘Asian’.

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“We produce booklists, sometimes on coloured paper, but occasionally with bonuses like author read-a-likes!”

“And we have a library display with face-out books… pretty good or what?”

“Okay sure, not all staff read, but some of those who do write up the occasional review which goes on our library blog.”

“We’ve got NoveList too, you know, so we can answer customer read-a-like queries, now & again.”

“There’s a Book Club… no wait, we’ve got two. Membership is, er, ‘stable’ and there’s no set reading programme.”

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!The names of these libraries have been removed to protect the…

guilty.1. A very basic subscription newsletter service without even a hint of• A personalised

recommendation from the library

• A Read-a-like• A rating

2. A booklist of non-fiction crime without any finesse or selling points.

3. At least they mention titles in the series, but the pamphlet made a confession: all comments came from Fantasticfiction.

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“Our number one value isn’t in any of the skills we have. It’s that we’re essentially curious.” [Jim Coudal]

“Do stuff. Be clenched, curious. Not waiting for inspiration's shove or society’s kiss on your forehead. Pay attention. Attention is vitality. It connects you with others. It makes you eager. Stay eager.” [Susan Sontag]

Be…”curiosity Sherpa's, who lead us to things we didn’t know we were interested in until we, well, until we are. Until we pay attention to them – because someone whose taste and opinion we trust points us to them, and we integrate them with our existing pool of resources, and they become a part of our networked knowledge and another LEGO piece in our combinatorial creativity.” [Marla Popova]

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Neal Wyatt in Library Journal:“Reading maps are web-based visual journeys through books that chart the myriad associations and themes of a title via other books, pictures, music, links to web sites, and additional material. Reading maps open up the world of the book for the reader by diagramming the internal life of the book, allowing readers to inhabit the text and its outward connections, and enabling readers to follow threads of interest that stem from any particular part of the work.”

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Reading Paths

What is a Reading Path?

“The Reading Path is a way for the readers' advisor to make more creative connections between the reader and books of interest to that reader. If the reader has just finished a book, you could ask "What sparked your curiosity in that book?" The answer would provide other avenues (paths) for the advisor to pursue in acquiring more reading experiences for that reader.”

[Maureen O'Connor, WordsWorthy]

Location: http://wordsworthyreadingpaths.pbworks.com/w/page/14145080/FrontPage

The Reading Path for this title includes the following sections with links to various resources listed under each:.

• ‘About Frances Mayes’• ‘Articles’ (about the author)• ‘Discussion guide for ‘Under the Tuscan Sun’ and ‘Reviews’ of the book• ‘Interview’s (with the author)• ‘More by Frances Mayes’• ‘Official website’• Other books about:-Architecture and Home renovation-Food and Wine-Lifestyle change-Tuscany

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A half-day (or day) literary trail that follows the key events of the books by Jenny Pattrick.

Each stop on the trail map includes excerpts from the novels.

An app is being developed which will include audio-visual resources highlighting key locations and events along the trail.

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Provides resources for libraries to engage in genre studies for the P.D. of their staff.

Genres covered include:• Adventure• Fantasy• Gentle Reads• Historical Fiction• Horror• Literary Fiction• Mystery• Romance• Science Fiction• Suspense/Thrillers• Women’s Fiction

Contextual study of genres include looking at:AppealAwardsClassic authorsConferencesMagazinesReference materialsSub-genresTrendsWebsites

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“And I want you to be happy,1

But I’d rather that you were still with me…2

…Perhaps we can arrange something.”3

1. Library translation: “What can we do to make your lives, dreams and achievements better?” (And that’s just for starters).2. Library translation: “We believe in life-time partnerships. Please don’t go.”3. Library translation: “Perhaps what we can arrange for you is a dynamic transformation of the way you experience your books and the reading environment they appear in?”(We’d really love to do that for you)