Don’t be Uncle Rico via ProductCamp Cincinnati 2014
15
Don’t be Uncle Rico Leverage empathy and learning to build & sell kick ass products, services & ideas. ProductCamp Cincinnati 2014 @thegaragegroup
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Transcript of Don’t be Uncle Rico via ProductCamp Cincinnati 2014
Don’t be Uncle RicoLeverage empathy and learning to build & sell kick ass products, services & ideas.ProductCamp Cincinnati 2014
@thegaragegroup
@thegaragegroup
Train wreck examples of how NOT to sellwatch the clips
Your product or serviceConsumer
need
1. First, understand the need.
@thegaragegroup
Your product or service
Consumerneed
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Your productor service
Consumerneed
Consumerneed
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2. Think big, then dig deep. understand the big picture before you focus.
© Allen Skyy
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Opportunities
Usage
Ah-Ha’s
Personal Background Habits Beliefs
Start big picture.
3. Ask more. Talk less. listen more.
© Simon Law
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@thegaragegroup
1. Listen 70% of the time/Talk 30% of the time, or less2. Avoid the “yes or no” questions3. Learning mindset, don’t Confirm4. “Tell me more...”5. “Help me understand...”6. Pay attention to non-verbals
6 Tips
Key insights gathered during research
Insight: Implications:
Messaging/ awareness
Distribution
Pricing
Product features
Product benefits
User experience
Ideal experience
Insights, then implications.
4. Talk to the right stakeholders.
© scarynige
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Segment 1/ Stakeholder 1 Segment 2/ Stakeholder 2
Who is this target?
Current reality/ pain-point
Relevant value proposition
Influencers
Pricing
Delivery
Ideal experience
When/where/how to reach them
Segment mapping template.
Learn Understand Adapt
5. Learn fast. adapt faster.
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1. First, understand the need.
5. Learn fast. Adapt faster.
2. Think big, then dig deep.3. Ask more. Talk less. Listen More.
4. Talk to the right stakeholders.
Don’t be Uncle Rico
@thegaragegroup
