Don't Be a Cold Calling Zombie

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description

Don't be a cold calling zombie. People and businesses rarely communicate with strangers anymore.

Transcript of Don't Be a Cold Calling Zombie

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Cold Calling is a ZombieCold Calling is a Zombie

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Let it Die AlreadyLet it Die Already

Cold calling has been around for ages. It also has been consistently less effective as business has evolved

Cold calling started around here

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The Odds Are Against The Odds Are Against YouYou

9 out of 10 times people are just going to hang up on you

Experts say that you get one possible lead for every 25 calls you make

That’s only a 4% possible return!

96%

4%

Cold Calling Average Success Rate

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It’s Sales, Not VegasIt’s Sales, Not Vegas

You need to be spending your time wisely

Stop betting on old techniques that are out dated and annoying

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Harvard is wicked Harvard is wicked smaht kid…smaht kid…

According to

Harvard Business Review 90.9% of the time it DOES NOT WORK

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Time is MoneyTime is Money

Even putting together a list of contacts is time consuming, especially since your cold calling statistically won’t be worth the time.

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It’s AnnoyingIt’s Annoying

Typically, bothering someone only to try and sell them something doesn’t usually go over too well

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So What Should You So What Should You Do?Do?

COLD CALLING!

With the internet and technology there are so many better options to attract leads

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Examples:Examples:

Use Social Media

Twitter, LinkedIn, Facebook

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Webinars

Use webinars which are online “how to’s”about your solutions

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Blogs: Put out content

that draws prospects in. Write about a topic that is important or popular

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But…How Do I Do That?But…How Do I Do That?

LEARN In order to be

interesting learn about the client you’re trying to appeal to

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Know ThemKnow Them

Knowledge of your prospect gives you power!

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Knowing their needs and values allows you to speak to them intelligently

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The more pleasant the contact the more likely a new lead will be developed

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What to Take Away What to Take Away from all this?from all this?

Cold Calling is a thing of the past

Statistically it is extremely ineffective

Learn about your

client

To know them is to sell to them

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Come Visit Us!!!!Come Visit Us!!!!

For more information on how CRUSH can put a stop to cold calling and see how others are using

CRUSH visit us at:

http://www.salesquest.com/resources/use-cases/