Donor education for donor recruitment and donor retention
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Transcript of Donor education for donor recruitment and donor retention
DONOR EDUCATION :
ROLE IN DONOR RECRUITMENT AND DONOR RETENTION
Dr Rashmi Sood
Consultant Transfusion Medicine
Artemis Health Institute
Gurgaon,India.
What is required Self-Sufficiency
and
safety
in blood and blood components
and
security
in their supply is essential
to strengthen the health system.
Banks
Sufficient CollectionAnalysis say, if 1% to 3% of a country's
population donate blood, it would be
sufficient for the country's needs.
But in more than 73 countries, donation rates
are less than 1% of the population
WHO goal All countries to obtain all blood supplies from voluntary
unpaid donors by 2020.
So continuous efforts are needed for devising successful
recruitment and retention strategies.
Access to safe bloodAbout 80% of the global population who lives in
developing countries , has access to only 40% of
the global supply of safe blood.
Whereas 20% of the global population living in
developed countries has access to 60% of the
global supply of safe blood.
Access to safe blood
Objective of the study
To recruit and retain more blood donors by implementing an effective system of
educating blood donors so as to have a safe and continuous
blood supply.
Human Mind Is Like a Parachute
It needs to open up !
Talk ,Talk and Talk
Talk ,Talk and Talk to blood donors and see how they
interact!
Donor managementIs a great art,
It is an art of communicating with people who come
to a blood centre of their own free will, to offer their
blood for intended supportive haemotherapy.
Attitude Our common attitude is usually driven by need, like catching fish.
Attitude And not so much by establishing a
sustainable
relationship !
AttitudeA relationship based on
motivation,
mutual understanding ,
respect and courtesy,
proper information and education,
on what blood donation really is all about .
Materials & Methods:
Is an ongoing study.
Conducted in a state of art blood bank of an NABH accredited
superspeciality group of Hospitals heading for JCI
accreditation.
3506 blood donors/apheresis donors aged between 18 to 65
years were studied.
Pre-donation and post-donation donor counscelling was done
to analyze these donors and to raise their level of awareness.
Information Information was given about:
A) The process of blood donation including adverse donor reactions and
management.
B) Preparation and storage of blood components and apheresis products.
C) The utilization of donated blood and prepared blood components.
Information
D) The barriers and myths refraining the blood donors from blood donation.
E) The benefits of blood donation to the blood donors including information
of their health status.
F) Transfusion-Transmitted infections and their prevention.
G)Donors were enquired about the blood donation experience following the
donation.
Information H) Greetings were sent to all donors on their
respective birthday’s.
I) An appeal for repeat blood donation was made after
3 months of their previous donation by sending SMS
to their mobile numbers.
Results: Of the 3506 donors screened, 3366(96.01%) were males
and 140(3.99%) were females.
Less than 1 in 25 donations were given by female donors.
Of the total,32.68% (1146)donations came from
voluntary (alturistic)blood donors and 67.31%( 2360)
from replacement(friends ,relatives) blood donors.
Results Less than 37.07%(1300) of the population under study was
aware about the appropriate age for blood donation and
difference between voluntary donation and replacement
donation and whole blood and apheresis donation.
Among the donors, 3310 donated whole blood and 196 gave
apheresis donation.
Results Overall,
38.13%(1337) of donors came from the age group 18–28
years ,
52.59%(1844) from the 29–38 years age group,
7.24%(254) from 39-48 years age group ,
2.02%(71) from those between 49-58 years of age.
Results Literacy profile of the donors showed
0.25%(9) were educated less than 10th ,
14.03%(492)upto class tenth,
32.80%(1150) upto twelveth,
42.21%(1480) were graduates and
10.69%(375) were post-graduates.
Results 23.07% (809) were from village and 76.92% (2697) from city.
Out of the donors, 1833(52.28%) had some idea of the use of blood and
blood components and 1673(47.71%) had no idea.
Benefits of blood donation were known to 12.23% (429) donors while
87.76%(3077) donors had no idea of any benefit being related to blood
donation. All donors showed their willingness to know the benefits.
Women and young people had the least level of knowledge.
ResultsMain reasons for motivation for voluntary blood
donation was
for helping friends and relatives in 65.60%(2300) of
the donors, and
out of Altruism, doing good to others,for
34.39%(1206) of the donors.
ComplianceOf these motivated donors, 97% of those
called again
turned up for voluntary donation ,only reason
for non
compliance being some personnal
engagement.
Conclusion
Donor education promotes positive attitude towards
Voluntary Blood Donation.
Continued donor motivation with donor education
could help in the conversion of the mindset of the
community towards regular Voluntary Non-
renumerated blood donation.
ConclusionThis can help in creating a difference in the level of
access to safe blood.
This would also help in diversification of the donor
base.
Thanks.