WEBQUESTDone By:MichelleJoe Yee

Ting XuanTze Chun

Huey ShyuanNhi

Contents• When did iPad first originated?

• How is the Price of iPad determined?

• Related/ Associated Products for iPad

• Marketing and Pricing Decisions– Emergence of New Products– Increased Competition

When did iPad first originated?

• 3 April 2010 in US

How Is The Price Of iPad Determined?

• Determined by the demand and supply forces in the market economy.

• Market equilibrium occurs at a price where quantity demanded equals to the quantity supplied.

• At market equilibrium, there is no tendency for the price or output to change.

• iPad is considered a luxury good

• Relatively price elastic

• Producers' objective: Maximise their profits • Increase prices to increase their total revenue

Related/ Associated Products for iPad

• Complimentary Products of iPad:– iPad Camera Connecting Kit– Apple VGA Adapter– Apple Composite AV Cable– iPad Smart Cover– iCade– iPad mixer

Marketing and Pricing Decisions

Emergence of New Products

• Consumer’s Point of View

• Producer’s Point of View

Increased Competition

• Consumer’s Point of View

• Producer’s Point of View

Emergence of New Products

Presence of Substitutes

For example:1. Samsung Galaxy Tab2. Windows Phone 7

Consumers switch to substitutes as they

are relatively cheaper

Demand for iPad decreases

Producers would decrease their prices

in order to retain consumers

Quantity demanded would increase

according to Law of Demand

Total Revenue would eventually increase

Increased Competition

Consumer’s are affected by

advertising fashion

and by observing

other consumer’s

experiences for

consuming the good

Response for iPad

is tremendous due

to its unique selling

points and Apple’s credibility

Increased in demand for iPad

despite the increased

competition

iPad considered as

a normal good than a luxury

Demand of iPad is

price inelastic

Apple to increase

price of iPad to increase total

revenue

The End