Doncafe@Facebook
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![Page 1: Doncafe@Facebook](https://reader035.fdocuments.us/reader035/viewer/2022081404/55849531d8b42adf458b4956/html5/thumbnails/1.jpg)
Facebook- SOMO AWARDS-
SCROLL
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InsightCOFFEE IS ONE OF THE FAVORITE MORNING RITUALS, EVERYDAY HABIT THAT BRINGS PEOPLE TOGETHER.ALMOST LIKE FACEBOOK.
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IdeaWE WANTED TO LET PEOPLE ENJOY AND SHARE THEIR COFFEELICIOUS MOMENTS ONLINE
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To becomeMOST TALKING ABOUT LOCAL FACEBOOK BRAND AND INCREASE DONCAFÉ TOP-OF-MIND AWARENESS
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ApproachTURN THE DONCAFÉ PAGE INTO FAVORITE FACEBOOK RITUAL FOR COFFEE LOVERS AND CREATE UNFORGETTABLE FACEBOOK EXPERIENCE THAT WILL LAST OFFLINE
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Way to do itDELIVER CONTENT THAT WILL INSPIRE OUR FANS, MAKE THEM LAUGH SO THEY WILL SHARE IT AND BOOST DONCAFE VIRAL REACH
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How we talk to people
WITH 3 POSTS PER DAY WE TRIGGER CONVERSATION AROUND FOLLOWING TOPICS:
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How we talk to peopleCOFFEE, COFFEE AND COFFEE!
LIKES: 607SHARES: 252COMMENTS:183
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How we talk to peopleFOOD & RECIPES
LIKES: 873SHARES: 144COMMENTS:20
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How we talk to peopleORIGINAL MEME’S
LIKES: 2287SHARES: 1105COMMENTS: 37
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How we talk to peopleAND MORE ORIGINAL MEME’S :)
LIKES: 803SHARES: 174COMMENTS: 58
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How we talk to peopleTAILOR MADE QUOTES
LIKES: 1378SHARES: 281COMMENTS: 10
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How we talk to peopleA LITTLE BIT OF PRODUCTS
LIKES: 467SHARES: 51COMMENTS: 10
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How we talk to peopleA LITTLE BIT OF PROMOTIONS
LIKES: 814SHARES: 49COMMENTS: 58
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How we talk to peopleWE APPRECIATE LOYALTY
LIKES: 387SHARES: 15COMMENTS: 7
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How we talk to people
LIKES: 881SHARES: 45COMMENTS: 94
SO WE MAKE SURPRISES
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IdentityIT’S CONSISTENT WITH OTHER CHANNELS
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IdentityIT’S SEASONALLY
REFRESHED
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IdentityIN LINE WITH BRAND ACTIVITIES
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IdentityAND DESIGNED WITH MATCHING PROFILE ANDCOVER IMAGE
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ActivationsIN THE PREVIOUS YEAR WE LAUNCHED6FB APPS:
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ActivationsNEODOLJIVI MIRIS
- Scrolling adventuregame, where fans
were challenged toplay with irresistible
smell, avoid obstaclesand win points
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ActivationsDONCAFE AKCIJA
- Interactive Sweepstake,where fans were selectingtheir favorite Commercial
and contributed to displaythe most voted on TV
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ActivationsNOVOGODISNJI MOMENTI
– 3in1 game, where users were challenged to decorate Christmas
tree, pack presents or play Sudoku for prizes
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ActivationsSAMO ZA DAME
- Interactive video,Women’s day viral that
was launched to surprisefemale coffee lovers
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ActivationsDONCAFÉ USKRŠNJA
- Creative crowdsourcing,that challenged fans to
decorate and share eggs towin new Easter Doncafe cups
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ActivationsDONKAFICA SUDBINE
- Interactive Sweepstake, launched to gather
consumer preference by empowering them
to drink virtual coffees, reveal and share
fortune cookies.
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ResultsIN PREVIOUS
YEAR...
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Results
6USER ACTIVATIONS
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Results
120.971NEW FANS
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Results1.332.304POST LIKES
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Results167.015POST SHARES
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Results
69.244COMMENTS
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ResultsUP TO 33.000 PEOPLE TALKING ABOUT
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Results
TOTAL REACH 31.198.237
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Results
39.599APP USERS...
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Results...WHO USED APPS
113.652 TIMES
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Results
VIRAL REACH
5.393.299
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2013
Thanks for your time!
Applied for SOMO Awards on August, 30, 2013
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