Dominozz Final

7/25/2019 Dominozz Final

1/14

History

Jubilant FoodWorks Limited (the Company) is a Jubilant Bhartia Group

Company, The Company was incorporated in !!" and initiated operations

in !!#, The Company $ot listed on the %ndian bourses in February &'',

r, hyam , Bhartia, r, *ari , Bhartia and Jubilant +npro ri-ate Ltd, arethe romoters o. the Company/ The Company 0 its subsidiary operates

1omino2s i33a brand with the e4clusi-e ri$hts .or %ndia, 5epal, Ban$ladesh

and ri Lanka, The Company is %ndia2s lar$est and .astest $rowin$ .ood

ser-ice company, with a network o. "''6 1omino2s i33a restaurants

7estaurants (as o. 8st arch, &'&)The Company is the market leader in

the or$ani3ed pi33a market with a "9: market share (+uromonitor 7eport

&'') and ;': share in the pi33a home deli-ery se$ment in %ndia, The

Company has stren$thened its port.olio by enterin$ into an a$reement with1unkin2 1onuts Franchisin$ LLC, .or de-elopin$ the 1unkin2 1onuts brand

and operatin$ restaurants in %ndia,

uality, e4ceptional

$uest care and -alue .or money o?erin$s/ We ha-e endea-ored to establish

a reputation .or bein$ a home deli-ery specialist capable o. deli-erin$

pi33as within 8' minutes or else F7++ to a community o. loyal consumers

.rom all our restaurants around the country/

1omino=s -ision is .ocused on @ +4ceptional people on a mission to be the

best pi33a deli-ery company in the worldA@ We are committed to brin$in$

.un, happiness and con-enience to li-es o. our consumers by deli-erin$

delicious pi33as to their doorstep and our e?orts are aimed at .ulllin$ this

commitment towards a lar$e and e-er$rowin$ $uest base/

1omino=s constantly stri-es to de-elop products that suit the tastes o. our

consumers and hence deli$htin$ them/ 1omino=s belie-es stron$ly in thestrate$y o. =Think $lobal and act local=/ Thus, time and a$ain we ha-e been

inno-atin$ with delicious new products such as crusts, toppin$s and

Da-ours suitable to the taste buds o. %ndian Consumers/ Further pro-idin$

-alue .or money and a?ordable products to our consumers has been an

important part o. our e?orts/


2/14

That=s why, all our e?orts, whether it is a new inno-ati-e and delicious

product, o?erin$ consumers -alue .or money deals, $reat ser-ice,

countrywide presence or the promise to deli-er in 8' minutes or .ree are all

directed towards makin$ relationships stron$er, warmer and more .un by

$i-in$ consumers an opportunity to $et to$ether, catch up, reunite and

spend more time to$ether/%n &'';, 1omino2s introduced its Ieterans1eli-erin$ the 1ream .ranchisin$ pro$ram and also rolled out its online and

mobile orderin$ sites/K %n &'', 1omino2s introduced the i33a Tracker,

an online application that allows customers to -iew the status o. their order

in a simulated @real time@ pro$ress bar/&"K The rst 1omino2s with a dinin$

room opened in tephen-ille, Te4as, $i-in$ the customers the option to

either eat in or take their pi33a home/ ince &''", the -oice o. 1omino2s

i33a2s M phone orderin$ ser-ice ''1


3/14

1omino=s in the MH and %reland, which by this time has ;; outlets/ rior tothis, 1omino=s was controlled .rom the MP/

1995 tore number '' opens in urley, London/

1996 First cottish store opens in Glas$ow/

1997 First Welsh store opens in Cardi?/

1998 5ew head>uarters .or the MH and %reland built in the MH in Hin$ston,ilton Heynes/

1omino=s starts its sponsorship o. The Simpsons/

1999 1omino=s becomes the rst home deli-ery company to Doat on thePlternati-e %n-estment arket/


4/14

ui3 show Red or Blac! hosted by Pnt 0 1ec/

Gourmet pi33a ran$e is launched/

&'& 1omino=s celebrates " years in Wales/

The aucy BBQ tu?ed Crust and Boneless 7ibs are launched/

Windows hone ; orderin$ app is made a-ailable/

Triple celebration .or stores in Colo$ne in Germany, 7io de Janeiro in Bra3iland enan$ in alaysia who are named as Ooint "'''th international store/

1omino=s ac>uires the master .ranchise .or wit3erland/

Gluten Free pi33a base is added to the menu/

1omino=s Bo4


5/14

InnovationsDominos Dominator

%n &''", we launched the 1ominator, domino=s -ersion o. a stu?edbase usin$ our re$ular and thin crust dou$h, in.used with cheese andherb sauce/

Delight Mozzarella1omino=s i33a is the only national pi33a company to o?er a reduced.at cheese/ 1eli$ht o33arella has 88: less .at than ordinarymo33arella, $i-in$ customers a healthier choice/

Double Decadence

%n 5o-ember &''9, 1omino=s launched the MH=s rst doubledeckerpi33a, 1ouble 1ecadence/ This lu4urious pi33a has two thin and crispy

bases sandwiched to$ether with a creamy cheese and herb sauce ora basil pesto sauceS (Slaunched &'')/

Dominos Stufed Crust

%n June &', 1omino=s tu?ed Crust went on sale/ This new mouthwaterin$ addition to the menu .eatures mo33arella cheese with a hinto. $arlic and herbs in 1omino=s .amous .resh dou$h/ The 1omino=stu?ed Crust is a-ailable on all medium and lar$e pi33as and can bepurchased in all MH stores/

Gluten Free

%n 5o-ember &'&, 1omino=s launched a $luten .ree pi33a base and


6/14

was MH=s rst maOor pi33a deli-ery chain to pro-ide a pi33a which issuitable .or coeliacs and those who are $lutenintolerant/

Followin$ numerous re>uests .rom the $eneral public, 1omino=s hasspent $reat time o-er per.ectin$ this base, seekin$ a supplier thatmeets with the brand=s hi$h standards .or both >uality and taste/

Pccredited by Coeliac MH, the national charity .or people with coeliacdisease, 1omino=s $luten.ree pi33a base is suitable .or those who arealler$ic to dairy or lactose intolerant, and as all 1omino=s pi33as aremade to order .rom scratch, it can be ordered without cheese topro-ide a dairy.ree pi33a/

ur !oodPt 1omino=s, the pi33a is the hero and we work hard with oursuppliers and .ollow the seasons around the world to ensure that weo?er the nest >uality in$redients other 5ature can pro-ideThepi33a story starts with .resh dou$h, produced in our three supplychain centres in ilton Heynes, enrith and 5aas in the 7epublic o.%reland/ Take this as your .oundation and add delicious -ineripenedtomato sauce and '': mo33arella cheese .or the classic 1omino=scheese and tomato pi33a/ From there, we ha-e a ran$e o. toppin$s.rom pepperoni to pineapple and sweetcorn to sausa$e, so customerscan ha-e their pi33a Oust how they like it/With a choice o. bases,sauces, cheese and toppin$s there are o-er '' million di?erentways to customise a 1omino=s pi33a/First, choose a base .rom ourran$e includin$ classic hand tossed, thin crust, 1ouble 1ecadence,1ominator, tu?ed Crust or Gluten Free/5e4t, choose a sauce traditional -ineripened tomato, barbe>ue or sundried tomato and$arlicThen, pick a cheese always '': mo33arella, but it=s thecustomer=s choice between our traditional mo33arella or 1eli$htmo33arella with the same $reat taste, but a third less .at

Finally, pick some toppin$s .rom the wide ran$e o. delicious items onour menu/Ps well as delicious, .reshly made pi33as, 1omino=s alsoo?eres a ran$e o. tasty side dishes such as chicken strippers, kickers,win$s, $arlic pi33a bread and potato wed$es, as well as dessertsincludin$ cookies, waUes and icecream/

We belie-e it=s important to o?er our customers a wide ran$e o.in.ormation with re$ard to our .ood too, which is why we set up the

Take a Fresh Look website at


7/14

that pro-ide our .ood with a ran$e o. short lms about some o. theraw in$redients includin$ '': mo33arella cheese, pepperoni andonions, as well as a wealth o. other .acts and $ures to 1omino=sin$redients/

i33a can be part o. a balanced diet and the a-era$e 1omino=s

customer only orders once a month/ To help all our customers balancetheir diets, we=-e also included some help.ul hints and tips on the

Take a Fresh Look website/

%n &'&, 1omino=s si$ned up to the 1epartment o. *ealth=s7esponsibility 1eal and committed to si4 pled$es/ The .ood pled$esare centred around reducin$ salt and pro-idin$ calorie in.ormation toour customers/ For details on the pled$es we ha-e si$ned and .orin.ormation on our en-ironmental policy, please lo$ onto

Food is precious and should be treated with respect and we willalways make sure that a 1omino=s pi33a has the best >uality

in$redients, brou$ht to$ether by skilled pi33a makers, to keep

supplyin$ our customers with delicious, pipin$hot pi33a e-ery time/

Marketing strategy Young and enthusiastic team.

Domino's vision.

Bonus scheme incorporating profit.

What's up Dominos session

Dominos promises their customers safe and friendlyservices free of cost.

E home delivery.

Domino's heat wave.

Domino's Pizza strives to be the best pizza deliverycompany in the world.

Delivers more than ust hot pizzas.

!ome delivery specialist.

Dominos bring out the

'W"W' effect

Domino's serve its customers on time.

Every order is hand#made.


8/14

Domino's has credited new product launches bac$ed by an %ever#growing

mar$eting budget% for a double#digit lift in sales& despite the snow in the firstuarter of the year.

(he pizza delivery company posted a )*.+, increase in sales from its stores inthe -& /reland& 0witzerland and 1ermany for the )+ wee$s to )+ 2arch. 3ftera slow 4anuary& li$e#for#li$e sales at its 567 - stores rose 5.5, during theperiod& helped by its hot dog#stuffed#crust pizza and advertised promotions.

8ance Batchelor& Domino9s chief e:ecutive& said; %


9/14

0pea$ing on the second day of the 8ondon conference on 6 4une& Wallis willdiscuss the pivotal role mar$eting has played in propelling the pizza company'ssuccess over the past )> years.

Arom seven to 66> stores and a )>#fold increase on sales& Domino's has grownthrough uic$ innovation& calculated ris$s and continually challenges

boundaries with industry partners& including media planner and adviser 3rena2edia.

Objectives

(o study the mar$eting stratergy of domino%s.

(o $now the various factor or servies where dominos is supposed to wor$

hard in order to improve the overall e:perience of the customer.


10/14

Vision% E:ceptional peopleon a missionto be the best pizzadelivery companyin the

world %

Mission

hushiyon $i home delivery


11/14

Price @ dominos

General perception pre-ails that pi33a prices are e4pensi-e and

cannot be a?ordedby many, but 1omino2s pi33a prices will make

you think twice about that statement/

1omino2s also pro-ide lots o. o?ers and deals that $i-e your

much discounted pi33aprices/ First o?, customers can $et i33a mania pi33as .or prices as low

as 7s/ 8!V which noother pi33a chain o?ers in the country/


12/14

The re$ular si3e imply Ie$ pi33as start .rom 7s/ #'V onwards

and they ha-e pi33asup to around 7s/ "''V / 1omino2s caters to all price ran$es so that customers can always

nd a pi33a pricethat ts their pocket/

PEOPLE at DOMINOS ecruiting young& enthusiastic and dedicated employees.

3ppropriately trained for delivering the service.

Personality development and grooming sessions.

Provide them with various facilities such as medical help&consultation&

traveling facilities& per$s and bonuses.

(eam members are recognized and rewarded based onability and merit

for their contributions


13/14

Menu


14/14

Dominozz Final

Documents

Transcript of Dominozz Final