Taylor Cohn

New Media

Marketing

Strategy

- Domino’s delivered 400 million pizzas last year (that’s a pizza for every man, woman and child in the United States)

- Over 9,000 stores in 60 different countries

A Multinational Brand:

Multinational Brand

Community Pizza Place

Try a slice of new ideas:

Become #1 pizza on college campuses!

Become #1 pizza on college campuses!

TARGETTarget:

- Localize Social Media Efforts

Plan of action:

-“Spartan Friendly” Deals

Plan of action:

- Create Google AdWords Campaign

Keywords:

•East Lansing Domino’s Pizza

•MSU Pizza

•East Lansing Pizza Delivery

•Michigan State Pizza

•Late night pizza

Plan of action:

•Social Media: $0

•Google AdWords/day $33.96-

$41.51

Projected budget:

1. Establish local social media presence

2. Create Google Adwords campaign3. Increase all efforts during

back-to-school months

Timeline:

Metrics of success:

•Post to social media daily

•Monitor ‘likes’ and followers

•Use Google AdWords tools of measure