DoMination - February 2013

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NEWSLETTER FROM DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE

VOLUME-IV ISSUE-02

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Editorial ………………………………………………………

02 | DOMINATION, FEBRUARY 2013 DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE

- Regards

Team DoMination

Dear Readers,

It's February 2013, the

shortest month of the year; the

month of passion and enthusi-

asm! Bursting forth from the

romance of St. Valentine's Day

to the auspicious occasion of

Basant Panchami the mood

swings from excitement to rev-

erence. At the exodus of yet

another chilly winter, we bring

another edition of the

DoMinaion.

This edition features a

number of articles from a di-

verse range of topics. The cov-

er story of this edition is on a

very relevant topic of

“Mobility”, written by Gaurav

Dadhich. The author presents

an extensive analysis of how

mobility has affected the busi-

ness and other aspects of life.

Another interesting piece is on

“Entrepreneurship” which is

written by Rohan Krishnan. It

talks about some of the traits

of the entrepreneurs.

Economy has always

been a sought after topic, par-

ticularly Indian economy. This

edition contains a well written

article on the “State of Indian

Economy”, authored by Nilaya

Shankar. The author presents

an overview of the various

broad sectors and their posi-

tioning in India.

It is always good to lis-

ten to industry experts and to

learn about their journey. The

current edition contains an in-

terview of Dhariti Walia. Dhariti

is a DoMS alumnus of 2012

batch and currently working as

a consultant in Deloitte. The

edition also includes the suc-

cess story of Mansukhbhai R.

Prajapati, a rural innovator and

founder of the MittiCool Clay

Corporation.

DoMination is never

short of the fun quotient. This

edition features the next round

of quiz for them who love brain

twisting. The edition also has a

report on Regalia; annual alum-

ni meet of DoMS, IIT Roorkee.

It showcases the strong con-

nection of alumni with DoMS.

We hope that the pre-

sent edition of DoMination will

be to your liking. Your thoughts

and feedback are always wel-

comed and appreciated. Feel

free to write to us for any in-

put. Happy Reading...

Contents Editor

Anurag Agrawal

Team DoMination

Abhay Kumar

Aditi Joshi

Arun George

Jubin Mohapatra

Manav Kaushik

Nilaya Shankar

Pawan Upadhyay

Priyank Singhal

Rohan Krishnan

Ruchi Gupta

Saumya Dani

Saumya Verma

Saurabh Paul

Sharad Srivastava

Shibi Singh

Designing Team

Ritesh Kumar

Sabhariswaran P

Saurabh Patel

DEPARTMENT OF MANAGEMENT STUDIES INDIAN INSTITUTE OF TECHNOLOGY ROORKEE

21

15

Indian Economy

Qutopia

DoMS da Evince

18

DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE

Success Story

19

………………………………………………………03 | DOMINATION, FEBRUARY 2013

Roorkee - 247 667, India Tel: +91-1332-285014, 285617 Fax: +91-1332-285565 Email: [email protected]

25

DoMS Spotlight

13

Love is all We Need

Mobility

04

Entrepreneurship

10

mailto:[email protected]?subject=Feedback

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Cover Story

Perspective | Chlorophyll | Qutopia | DoMS da Evince | Success Story | Regardez I’economie | DoMS Spotlight

04 | DOMINATION, FEBRUARY 2013

Computing has been

driving innovation in business

and making lives simpler for

over 4 decades now. The last

decade has witnessed rapid

changes in computing and mo-

bile computing. Let us have a

look at the implications of mo-

bility for businesses and other

aspects of life.

1. Mobile Telephony:

In a 2005 TEDGlobal ses-

sion, Iqbal Quadir; who formed

a consortium of Telenor and

Grameen Bank to set up Gram-

eenphone – one of Bangla-

desh’s largest cellular compa-

ny; explained how mobile te-

lephony helped eradicate pov-

erty in Bangladesh by means of

connecting the masses and im-

plementing a business model

around mobile-phones distribu-

tion by the rural women. So

much so, that by the end of

2004, Grameen Phone generat-

ed around $700 entrepreneuri-

al household annually, a net

PAT of $120 million in that year

and had already contributed

$190 million to national treas-

ury by means of taxes and li-

cense fees.

Globally, there are

around 5981 million mobile

subscribers, according to a

2012 estimate by ITU. In India,

cellular services were launched

in 1995 and 16 years later

there are close to 908 million

subscribers in the country. The

reliance Industries’ launch of its

cellular services in India

changed the scene drastically

in India, so much so that today

it has world’s 2nd largest sub-

scriber. Indian mobility market

is a significant driver of the

economy both directly and in-

directly. Services have matured

and subscriptions to Value Add-

ed Services *VAS+ are on the

rise. Right from banking trans-

action confirmation to Instant

Money Transfer, a lot happens

on even the simplest of hand-

sets.

Mobility

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Mobility



Additionally, the smart phone

market in India is growing rap-

idly with the growth in urban

disposable incomes. Some of

the challenges that Indian mo-

bility growth faces are:

Disparity In Teledensity - Large

parts of rural India have poor

Teledensity. However, this var-

ies on the basis of the geo-

graphical location and topogra-

phy of these villages. There is a

lot of scope in these areas,

once the local and topograph-

ical issues can be resolved via

technology and political will.

Language Barrier – While mo-

bile phone handsets and called

customer care is available in a

large number of the rural lan-

guages, services like SMS, VAS,

IVRS, etc have limited choice of

languages and hence it is not

possible to provide services of

the same quality uniformly.

2. Mobile Internet:

According to StatCounter,

India’s fast growing mobile in-

ternet usage exceeded its desk-

top internet usage in the Sep-

tember of 2012. While mobile

contributes to approximately

51% internet usage, 49% hap-

pens through desktops. Right

from Edge to 4G, Indian mobile

internet has it all - from devices

running full websites on native

web-kit browsers of

smartphones to small screen

mobile phones running via

WAP Browsers to Opera Mini.

Social Networking sites

like Facebook and Twitter are

good examples of how to opti-

mize mobile sites for phones

running on different operating

systems. Rather, it is because

of these mobile sites available

across mobile phones that the-

se social networks are expand-

ing their active user base.

In spite of EDGE enabled

phones costing as low as INR

2000, not everyone, especially

rural students are able to ac-

cess internet. And since e-

learning and internet as an en-

cyclopedia are common con-

cepts, there have been efforts

to reach internet where there

is neither connectivity nor de-

vices to use them. Instead of

installing stationary e-learning

terminals and network infra-

structure, organizations like

MeLT *Mobile eLearning Termi-

nals+ in association with the

GoI have sprang up with inno-

vative models to provide uni-

formity in rural opportunities

across the vast geography of

the nation.

3. Other aspects of Mobility:

Handheld Devices – Long be-

fore the advent of tablets and

while the smart phone market

was just in its cradle, handheld

devices were being beta tested

to bring about societal and

business changes. One such ex-

ample is the SIMPUTER *simple,

inexpensive and multilingual

people's computer+. First re-

leased in 2002, the device is

armed with touchscreen, hand-

writing recognition, smart-card

and USB drives, Infrared port

etc. with immense promise for

rural markets. The mobility it

provided merely due to its size

and ease of use was remarka-

ble and it revolutionized future

devices like Geoamida. It was

used in government projects of

e-Learning, PDS monitoring,

Micro-financing data storage,

automobile engine detection,

etc.

Navigation - Today, Fleet Mo-

bility Systems are available that

provide a plethora of features

like real-time navigation with

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Mobility



voice commands, screen maps,

real-time traffic data, auto-re-

routing in case of accidental

detour, tracking of fuel con-

sumption for later studies. This

makes supply chain more effi-

cient and brings greater cus-

tomer delight.

Push to Talk over Cellu-

lar (PoC) is an option for

a cellular network which allows

subscribers to make use of

their phone as a walkie-

talkie with limitless range and

the ability to connect to multi-

ple devices simultaneously.

4. Indian Mobility Business

Scene:

Bharti Airtel, India’s largest cel-

lular provider by subscriber

base has the unique distinction

of being one of the first compa-

nies to outsource total business

operations except marketing

and finance. It is this innovative

model that helped Airtel

achieve such rapid growth in

Indian and overseas market.

Today, Airtel serves Bangla-

desh, Sri Lanka and the Africas

with services ranging from te-

lephony upto 3.5G internet.

Reliance Communications

through its subsidiary Reliance

Globalcom serves business

markets in Middle-East and Eu-

ropean markets thanks to its

massive undersea cable system

*spanning 65,000 kms+. Togeth-

er, it means India’s increased

knowledge and dominance in

the global mobile telephony

business and easier access to

new technologies for its Indian

market. The revenues generat-

ed out of licenses and taxation

from these telecom companies

is a huge source of income to

the state exchequer.

5. Consumer-Business Applica-

tions:

Electronic Banking heavily de-

pends on mobiles for authenti-

cation and other security pur-

poses. Also, Mobile Banking

has been introduced by various

banks that allow banking-on-

call and banking-on-sms facili-

ties for most transaction types.

Additionally, smart phone apps

for banks are now a common

thing and banking-at-finger-tips

is the new buzzword.

Instant Money Transfer is a

new protocol by which money

can be transferred to anyone

attached to a mobile number,

instantly. This service is revolu-

tionary and has got an increas-

ing number of users.

Mobile Insurance is another

area where mobility is being

applied very effectively in the

following manner:

Mobile as a distribution and

delivery channel

Mobile as a driver of per-

sonalized solutions

Mobile as a product devel-

opment channel

Moreover, companies

are innovating in this space to

employ techniques to personal-

ize services and premiums. Low

risk profile drivers are eligible

for a premium discount.

Mobility in Healthcare -

Healthcare has traditionally

been heavily dependent on

technology and its adoption of

Mobile technology isn’t surpris-

ing. Mobility in Healthcare can

be used in the following man-

ner:

Reminders

Collection of Data

Care Delivery

Emergency/Events

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Mobility 6. Changes due to mobility in

the B2C and C2C eCommerce

space:

B2C eCommerce has been India

for a while now. However, phe-

nomenal success of the recent

entrants like Flipkart and

Snapdeal over their peers from

the past has been significantly

due to an efficient use of mo-

bile technologies. The differ-

ence has been mainly due to

improved customer contact

and updates.

Further, C2C eCom-

merce space has had a rebirth

due to LBS offered by mobile

technology. Whether it is sell-

ing an article from Naaptol.com

from a nearby seller or using an

online library service to find a

nearby co-reader for book-

exchange, mobility has made

life easier.

7. Mobile Operating Systems:

Mobile OS wars are changing

the mobility business rapidly.

With Blackberry on the back-

foot and iOS and Android neck-

to-neck, we can expect the un-

expected in the world of

smartphones.

8. Mobile Productivity, Learn-

ing & Entertainment:

Email: According a latest re-

port, iPhone beats Outlook as

Top Email Client, As Mobile

Overtakes Desktop. Also, the

surge in Android devices and

the Gmail app for Java phones,

points out at millions of gmail

accounts now primarily ac-

cessed through mobile apps.

Apart from the obvious in-

crease in productivity, this has

ensured more efficient usage of

network bandwidth.

Office Suites: Are available

with features that provide the

most features of a desktop

office suite. Reading email-

attachments and proofreading

a report just got easier!

Twitter: However, Twitter has

proved to be a brilliant place to

gauge public opinion just about

anything -right from the US

Presidential elections to a new

viral video. The prime ad-

vantage comes out to be dis-

seminating information during

times of emergency – be it a

hurricane in the US or an earth-

quake in Japan or to search a

blood donor nearby or a real-

time traffic update of a loca-

tion.

Learning: Smart phones today

have apps for HBR, EBSCO-

HOST, TED.com, dictionaries,

business magazines – just

about anything. This accounts

for a lot of learning on the go.

Utility: Apps that help you find

the next subway to your desti-

nation or the nearest BRTS

route can now be found right

on your phone, with or without

location based services. Again,

there are apps that will fetch

you nearby events for the

weekend.

Sports Assistance: One no

more needs a personal assis-



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Mobility



assistant to track your daily

runs and exercise regime since

we have many apps doing just

that.

Photography: Digital Cameras

lack direct social uploading fa-

cilities and geo-tagging, some

of the features being provided

by middle and high-end

phones. Moreover, these cam-

eras are becoming increasingly

powerful and bundled with the

power of apps like Instagram,

they are eating into the point-

and-shoot digital camera mar-

ket.

9. Mobility for Business:

BYOD *Bring Your Own Devic-

es+ is a business policy where

employers permit employees

to bring in their own mobile

devices at work and use them

to access secure company data

and systems like email, servers,

databases, etc. along with their

own personal data. BYOD is not

just helping companies cut

costs on mobile infrastructure;

it is also providing employees

with more flexibility, thus im-

proving their efficiency. How-

ever, such policies are still in

the nascent stage and the

trade-off between access to

personal data and organiza-

tional data security is a difficult

one to make during policy mak-

ing.

CRM *Customer Relationship

Management+ applications like

Salesforce have come up with

innovative social productivity

tools like Chatter that give the

excellent utility because of

their mobile apps. It also inter-

acts with customers via social

channels. Moreover, ERP solu-

tions also are now tightly inte-

grated to make mobile access

available for certain services

like dashboards, reports, etc.

thus saving the valuable office

hours of a commuting employ-

ee-base and improving availa-

bility.

Marketing Research - Mobile

internet and smart phones

have enabled the collection of

greater amount of precise data

about user behavior and usage

patterns of products and ser-

vices. This, along with the avail-

ability of technologies like

cloud computing that make

analysis and use of such BIG

DATA possible has modified

how marketing research used

to work traditionally.

VOIP *Voice over Internet Pro-

tocol+ - High bandwidth mobile

internet at premium rates has

made telecommuting a possi-

bility as well as connectivity to

the executives on business-

travel feasible by means of

VOIP applications for

smartphones and tablets. So

whether it is about watching a

webcast or attending an e-

meeting, going to office is no

more mandatory which has en-

abled greater productivity.

Mobile Payments -

Smartphones can now be used

to store credit card, debit card

etc. details after due authoriza-

tion with the bank, such that

when such a phone is tapped in

front of a PayPass or any other

RFID based device, instead of

swiping a card to the tradition-

al card. Softwares like Google

Wallet uses Near Field Commu-

nication *NFC+ to find out dis-

counts and offers on products

to brought, nearby.

Impact on Small and Medium

Businesses - Thanks to mobili-

ty, SMBs are able to stay com-

petitive & profitable while de-

livering great value to their cus-

tomers.

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Mobility Challenges - Enterprises have

been progressively embracing

mobile technologies, both mo-

biles and smart phones to

streamline their business pro-

cesses. However, this often

comes at the risk of data secu-

rity, like in the case of BYOD.

Some of the solutions to these

data security issues depend on

how we use new milestones in

encryption. If we are able to

encrypt data during transmis-

sion without significant over-

heads and if companies adopt

cloud storage *especially pri-

vate clouds in case of Banking

and Insurance sectors+ wisely,

these risks are going to be

more manageable.

10. Technology:

Let us have a look at where the

technological trends in Mobility

are directed:

Cisco recently announced an

Open Codec - H.265, which re-

duces bandwidth consumption

for video streaming by 50%,

without compromising the

quality. This means more op-

portunities in the m-learning

and mobile-telecommuting

space, due to increased acces-

sibility and lower costs.

HTML 5 is a more comprehen-

sive standard for the web and it

is now possible to build a web-

site once and use it across de-

vices – desktop, mobile, tab-

lets, etc. without any changes

in the code. This means more

and more computing will be

become possible over mobile

devices.

Quad core processors have be-

come the new smartphone pro-

cessor norm recently and this

ensures high powered parallel

computing and an incredible

video and gaming experience.

But there is more to it, instead

of these being energy-hungry

processors, they are smart

enough to downgrade to low

power mode as soon as it is not

being used for videos, gaming,

etc.

Conclusion

While mobile internet will con-

tinue to drive innovation in ser-

vices on mobile devices, there

is a need to innovate further on

how basic connectivity chan-

nels *calling and text messages+

can be used to provide new or

better services, since a large

number of subscribers still use

basic mobile devices.More

work needs to be done in the e

-Learning space. Further, gov-

ernments must share the zeal

for implementing latest tech-

nologies and clear policy road-

blocks if any, since mobility not

only enables business activity,

it is a big business in itself.



By Gaurav Dadhich [email protected] DoMS, IIT Roorkee (2012-2014)

mailto:[email protected]

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Perspective ………………………………………………………

When one thinks of en-

trepreneurship, immediately

the big hitting investors and

businessmen who have made

millions from their respective

enterprises may come to mind.

Today the epitomes of entre-

preneurship would have to be

people like Steve Jobs and

Mark Zuckerberg. It is a com-

mon notion that a flourishing

entrepreneur is the one who

reaches the pinnacle of his

field. Many of us tend not to

pursue it for this very reason.

However we need to under-

stand that entrepreneurship is

an art that involves making

profits by being resourceful,

innovative and motivated. It is

this art that results in the crea-

tion of new organizations or

the complete makeover of an

existing one. To sum it up, en-

trepreneurship is all about

thinking outside the box.

The life of an entrepre-

neur may seem to be colourful,

however if one looks very

closely one would realize that it

is not everyone’s cup of tea. It

requires a lot of diligence and

patience. A study shows that

95% of aspiring entrepreneurs

fail on their first attempt.

Therefore patience is a critical

factor. One should be ready to

face failures and should not get

discouraged or disheartened by

initial failures. A majority also

have a misconception that en-

trepreneurship is more genetic.

Although many entrepreneurs

share the same thought, it is

far from being genetic as there

are numerous other factors

which make a person success-

ful as an entrepreneur. A Suc-

cessful entrepreneur is the one

who always finds a silver lining

in a dark cloud. They find solu-

tions that others can’t create. It

is one thing to be able to think

differently but being ready to

DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE 10 | DOMINATION, FEBRUARY 2013


Entrepreneurship

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Entrepreneurship ………………………………………………………



take that plunge is a different

ball game. Many fear failure

and hesitate to take that first

step. The journey of Steve Jobs

is a case in point. When he was

asked to step down he decided

to leave Apple and start his

own venture with Pixar. After

attaining success he was re-

called to Apple. It was his per-

severance which helped him

become the figure he was.

Hence we have the first ‘P’ of

entrepreneurship, Passion. For

every idea there will be a mil-

lion opinions that will be

thrown at you. A good entre-

preneur is the one who is him-

self convinced about his idea

and once this happens a good

entrepreneur will not be influ-

enced by the opinions of oth-

ers. Lastly, everyone has ideas

and that is a good thing, how-

ever what separates an entre-

preneur from others is deci-

phering between a great idea

and a pedestrian one. Good en-

trepreneurs eventually go on to

become leaders who guide

people to work harder and

smarter.

An entrepreneur wants

to make the transition from be-

ing bossed around to being the

boss himself. Entrepreneurs

can be classified into three cat-

egories:

Those who dream of an

idea and create concepts.

Those who pick up ideas

from others and make a

profit from them.

Those who generate new

ideas and earn profit from

them.

Entrepreneurs are most

often either the innovators and

inventors or the business mo-

guls. The former usually do not

have an already successful

business to back them up. Their

success stems from their inven-

tion, its value to society and

the way in which it is market-

ed. Other entrepreneurs take

already existing concepts, and

apply their business expertise

to achieve success. At the top

end of the scale, this would be

people like Ratan Tata who cer-

tainly didn’t invent the ideas of

hotels, airlines or anything else

they have in their particular

empires, but who have estab-

lished themselves and a lot of

money out of their great enter-

prise. The majority of entrepre-

neurs you see in the “real

world” are from this category.

The most successful of them,

while they do not come up with

an entirely new product or

business model, tend to be in-

novative in their thinking, com-

ing up with creative methods

to promote what they do and

maximize profit. Both paths in-

clude hardships during the ini-

tial phases. It is those who

overcome these initial hurdles

who go on to become success-

ful entrepreneurs.

There are some im-

portant steps that need to be

kept in mind during the pursuit

of your venture. The most im-

portant part is finding the right

people to work with. It is im-

perative that these people

share the same ideas and pitch

in to the development of the

idea. Even though entrepre-

neurs are seen as standalone

types it is obvious that without

a good team to back them up it

is very difficult to succeed.

Though they find it difficult to

conform to the norms they can

use their leadership skills to

guide and influence others to

achieve the required goals.

………………………………………………………

……………………………………………………… Apart from a good team,

it is also important to access

the current market. An idea

may very often be great but the

timing of the idea is equally im-

portant. Another important as-

pect of entrepreneurship is

building your own culture and

not being charged by the cul-

ture that exists in an organiza-

tion. Entrepreneurs are those

who do not just follow the

leader but use their qualities

and take the world head on.

In modern times entre-

preneurship has gained even

more importance. Imagine a

town where no one ventured

out to start a business of their

own and everyone liked being

bossed around. Such a town

would have nothing interesting

to offer. In today’s economic

climate, it takes an enterprise

and innovative thinking to re-

vive the economy and create

jobs.

Entrepreneurship has

been on the rise in the recent

past due to economic hard-

ships faced by countries across

the world. People find them-

selves disillusioned with the

idea of working for someone

else. We find many people

switching jobs within a couple

of years after joining. A large

number of talented people are

deciding to bear the risk and

start a new venture rather than

being lost in the employment

jungle; business is becoming an

ever more appealing option for

younger people starting out.

Technological advance-

ment has also had its role to

play in entrepreneurship be-

coming so popular these days.

In this age of mobile internet

and social media businesses

can now support their mar-

keting and productivity in ways

which seemed almost impossi-

ble just a few years ago. These

ways are not only effective but

also rather inexpensive. One of

the most prominent issues is

the initial capital and funding of

softer resources. This has be-

come relatively easier these

days. There is also the option

of approaching venture-

capitalists, who not only bring

cash to the table but also pro-

vide guidance and contacts to

help further grow their invest-

ment. This is a helping hand to

both the entrepreneur and the

venture capitalist.

After the initial success,

entrepreneurs either grow old

with their firm or they go on to

start another venture. Younger

entrepreneurs tend to experi-

ment more. They start a ven-

ture, once successful they sell it

and move on to the next ven-

ture. The time is now, you can

continue to be bossed around

or you can take the plunge and

let your ideas make you mon-

ey. The choice is completely

yours.


Entrepreneurship


By Rohan Krishnan [email protected] DoMS, IIT Roorkee (2012-2014)



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Chlorophyll ………………………………………………………Its wise to learn, its GOD like to create



Love is all We need

A vexatious feeling has entered my mind,

A surge of bad thoughts has left me blind,

I can’t feel the abundance of happiness anymore,

All the sweetness has gone acerbic and sour.

Wherever I look, I see people spewing poison,

Animosity and back-biting is on a run.

Chances of disparaging others are never missed,

Nefarious and foul-talk is openly hissed.

Words like “friendship” have lost their meaning,

Benevolence in the society is surely leaning.

I’m surprised to see the mentality of those around me.

Hypocrisy and double-dealing remain a mystery.

The attitude of personal gain is now a common occurrence,

The sanctity of relationships has lost its sense.

People seem to quarrel at the slightest pretext,

Seeing so much venom; I can’t say what’ll happen next?

Feuds and trifles are now a thing of the past,

It’s more like bloodshed that has left me aghast.

People killing each other in the name of the Lord,

And no regrets at all; just help me Oh God!

And every shameful act overshadowed by bland.

Such frenzied personas - I don’t seem to understand,

Consternation and despair have groped my heart,

Optimism and righteousness now seem to depart,

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Chlorophyll ………………………………………………………Its wise to learn, its GOD like to create



Love is all We need

Hatred - a reality that’s everywhere around,

Dark secrets veneered by cheerful looks abound.

But like the light at the end of a tenebrous cave,

Calmness is looming over the mood that’s grave.

Coz there is still a word that can fix everything,

And become the cure for the deadliest sing.

This word can heal the “hatred” disease.

In the smog of dullness, it becomes a breeze.

This word is nothing but LOVE, my friends,

The redeemer of sins and the harbinger of amends.

Love is the belief that takes us forward,

Love is the wing that makes us the bird,

Love is what we need the most today,

To get a society free from filth and decay.

Love is the answer to the incredulity of life,

Love is the panacea to the end the reign of strife,

Love is the boat that always goes upstream,

Love is the paragon of the glowing dream.

And this glow will surely eclipse hatred,

To grant us positivity multiplied- that we’ve shed.

It’ll make this world a more wonderful place.

And the proof would be a smile on each and every face!

By Karun Sethi [email protected] DoMS, IIT Roorkee (2012-2014)


………………………………………………………

Qutopia ………………………………………………………

It’s Exquizite, Kills your Quriosity and adds to your Quizdom. Need we say more? ‘Qutopia’ – A Utopia of the best Biz Quiz Tidbits to wreck your brains! Rush in your answers to [email protected] before 31st February, 2013. The winner will have their names published in the next issue. Also, person getting the highest score in the current quarter (Jan-Mar 2013) will get a gift voucher. Answers in the next issue of DoMi-nation.

Section A (1 Point for each correct answer)


1) ‘X’ is performance management tool used in strategic management to identify and im-

prove various internal functions and their resulting external outcomes. Identify ‘X’.

2) Only country in the world whose national flag is not rectangular is....................

3) This HR tool was originally used by German Military during World War II to get feed-

back from various people so as to evaluate performance of soldiers. How do we know it

as?

4) Only Nobel laureate to get an academy award is..........................

5) Which is the first trading bank in the world?

6) A direct marketing strategy that involves sending a constant flow of promotional mes-

sages to customers over a period of time is known as............................

“Bringing Energy to Life “is related to which company?

The ……………of an asset based on its original purchase cost, minus depreciation, amortization and other similar

devaluing costs. Mckinsey coined the term …………….firms in the year 1993. Caparo Group owned by ……………

Amartya sen is famous for his studies in ………….

What is a unique service offered by Bank of Baroda at Tirupati?



………………………………………………………

Qutopia ………………………………………………………


Section B (2 Point for each correct answer)


1) Identify the marketing guru whose popular book is represented

by following picture. (Hint: What is special in the cow at the

front?)

2) Identify the brand associated with below picture.

4) Identify the following game along with its

creators.

3) Identify the below leader. She has received the “Jawaharlal

Nehru Award” for international understanding.

………………………………………………………

Qutopia ………………………………………………………



Section A

1. Ishikawa Diagram/ Pareto Chart

2. Nostro Account

3. Preet Bharara, Time

4. Shelfware

5. Fedwire

6. Demand Spillover

7. Capitalist economy

8. Insure.com

Section B

1. Vanita Narayanan

2. Graveria Suiting

3. 1984 Summer Olympics, Los Angeles

USA

4. Mark Joseph Carney

Answers for Jan’13 edition

Winner of Jan edition

Manish Rajwar

DoMS, IIT Roorkee

2012-2014

………………………………………………………

DoMS-da-Evince

Dhariti Walia is a 2012 batch pass out of DoMS, IIT

Roorkee and presently working as a Consultant at

Deloitte.

Q1: Please let us know about

your journey prior to joining IIT

Roorkee?

R: Prior to joining IIT Roorkee, I

was pursuing B. Tech in Com-

puter Science from Chitkara

University. I joined DoMS as a

fresher with no prior experi-

ence.

Q2: How DoMS IIT Roorkee has

contributed to your success?

R: DoMS has been instrumental

in shaping both my personal

and professional life. It was tru-

ly one of the most amazing and

enriching 2 years of my life and

I owe whatever I am today to

the great institution.

Q3: What are your roles and

responsibilities at Deloitte?

R: I am primarily working with

the risk advisory practice in

Deloitte. The role involves IT

audit of clients and under-

standing the risk framework

around which companies build

the IT controls to ensure that

their financials are accurate.

Q4: Please share your experi-

ence about summer internship

at IBM?

R: I have been fortunate to

have been picked up by the

best recruiters from Campus-

both during summer internship

and executive placements. IBM

was my first entry into the cor-

porate world and I can vouch

for the fact that it has one of

the best work cultures in terms

of the exposure and flexibility

you get. Right from meeting

the top executives to going for

company organized picnics; the

2.5 months were truly memo-

rable.

Q5: What changes you see in

the customer expectation, par-

ticularly in IT industry?

R: IT industry is undergoing a

radical change both in terms of

the evolving technologies and

the changing customer needs.

The one thing that is truly on a

customer's mind today is mak-

ing themselves immune to the

burgeoning cyber crimes that

are on the rise today.

Q6: What has been the most

challenging role in your career

so far?

R: The most challenging role in

my short stint with Deloitte so

far has been keeping our US

counterparts happy. They are

immensely focused about qual-

ity and timeliness and you need

to be on your toes to meet

their standards.

Q7: Would you like to share

any interesting incident with

us?

R: DoMS specific would surely

be related to Placecomm fights

and chain mails! No details

please :)

Q8: Any message to read-

ers, especially for the current

batch of DoMS?

R: Definitely this is the life de-

fining stage of your life. Make

great friends, hold no grudg-

es, bunk classes, explore Utta-

rakhand, and don't forget to

keep a little focus! Everything

will fall into place eventually.



………………………………………………………

Success Story ………………………………………………………

………………………………………………………

Innovation does not require

education. Everyone can inno-

vate. Innovation basically is re-

newing, modifying or creating

more efficient processes, prod-

ucts or ways of doing things.

This edition of Domination

brings you one of the personal-

ities who failed in Class X exam

and never dreamt of being an

entrepreneur, yet stood his

ground and rose to the sky -

Mansukhbhai Raghavjibhai Pra-

japati.

Mansukhbhai is one of

rural India's most successful

entrepreneurs and was even

featured in Forbes' Top 7 Rural

Entrepreneurs list in 2010. He

has also received several na-

tional awards to his credit, and

his company, MittiCool Clay

Creations, has won recognition

across the globe. He is the

holder of the Indian patents for

these products that gives high

efficiency and an eco-friendly

nature.

He was born in

the Rajkot and had exposure to

the clay tradition since it was

his family’s long-established

profession. After the break-

down of Machhu dam in 1979

he migrated to Wankaner and

joined Jagdamba Potteries as a

trainee. In 1988, he quit his job

and opened a separate work-

shop in Wankaner where he

modified the hand press into a

machine that could produce

700 earthen pans a day. The

turning point came in 1995,

when a Rajkot businessman

came looking for a vendor who

could supply clay water filters.

Prajapati caught his attention

with a his innovative terracotta

filter with a ceramic candle and

got 500 piece order worth of Rs

1 lakh.

However, his growing

business faced a setback in

2001, when almost his entire

stock was destroyed by an

earthquake. But this did not

make any impact on his will

and he came up with another

idea to develop a clay fridge

that would run without elec-

tricity. After around three years

of testing soils and fridge de-

signs with the support of family

members, Prajapati finally

launched the Mitticool fridge in

2005, priced at Rs 2,500-3,500.

It cools the water by approx. 10

degrees and preserves perisha-

ble items like fruits, milk and

vegetables, fresh for several

days. In 2006, he got an inves-

tor named Anil K Gupta, vice-

chairman of National Innova-

tion Foundation and professor

at IIMA. Mr Gupta gave an

amount of Rs 2 lakh which was

utilized for repaying debts.

A year later, he regis-

tered his firm as MittiCool Clay

Creations, having already filed

the trademark application in

the name of MittiCool in 2001.

MittiCool has created pressure

cookers and a non-stick pan at

low price as compared to mar-

ket.



Mansukhbhai R Prajapati is a well known rural innovator and Founder of MittiCool Clay Creations.

Success Story

………………………………………………………DEPARTMENT OF MANAGEMENT STUDIES, IIT ROORKEE

………………………………………………………He is the first person in India to

claim patents over homemade

clay products. For his efforts

and innovation, Mr Prajapati

has been honored as 'rural sci-

entist" at 4th National Award

Function by the former Presi-

dent of India, Dr. A.P.J. Abdul

Kalam. MittiCool was featured

at a conference organized by

the Centre for India and global

business, Judge Business

School and University of Cam-

bridge, UK in May 2009. In the

future he is planning to build a

house that will need no power

since it will cool itself and will

have natural light.

Prajapati’s unique suc-

cess story is a perfect testimo-

ny to his genius. It proves that

education is not the scale of

measuring someone. Successful

people are those who have the

commitment, sound

knowledge, helping attitude,

countries as well as the world.



………………………………………………………

Regardez I’economie ………………………………………………………

India’s story in the contempo-

rary world is nothing short of

mythology where the devil re-

fuses to die and reappear again

and again. India after inde-

pendence till 1991 (i.e. In the

pre - liberalization era) has wit-

nessed protectionism, social-

ism, mind-bending red tape

and suffocating bureaucracy. In

the post - liberalization period

(since 1991) India has moved

forward in a great way and to-

day India is hailed as a land of

rising opportunity and budding

entrepreneurs. However of late

this turbocharged growth has

been reduced to a rickshaw

rate of growth of around 6%

coupled with untamed inflation

and an alarming fiscal deficit

level. The Indian rupee has de-

preciated by 18% in 2012.

Industry and infrastructure

Infrastructure is the sum

total of rail, road, transport,

refining, coal, electricity, elec-

tricity, communication, cement

etc. It is the base upon which

growth takes place. It is the

growth driving engine as infra-

structure needs to be devel-

oped prior to any growth tak-

ing place. It is a dynamic con-

cept which involves continuous

improvement over the past. In

other words it leaves no scope

for reactive maintenance. All

maintenance towards this

cause has to be proactive. The

world economic forum has

ranked India at 89th position

among 139 countries which in-

dicates the abysmal Indian in-

frastructure vis a vis global

standard. There are a plethora

of problems such as land acqui-

sition issues, lack of inter minis-

terial coordination, red tapism,

less foreign investment, envi-

ronmental issues etc. There-



State of Indian Economy

………………………………………………………

State of Indian Economy ………………………………………………………

-fore the role of government

becomes crucial. Unfortunate-

ly, the government seems to be

devoid of new ideas and ap-

proaches. Time is running out

and India needs innovative, out

of the box solutions to the

problems. The starting point

would be a separate budget for

infrastructure with the railways

clubbed into it. Public private

partnership can also be a way

forward. The problem has been

highlighted by Manmohan

Singh, Prime Minister of India,

“Expanding investment in infra-

structure can play an important

counter cyclical role. Projects

and Programs [are] to be re-

viewed in the area of infra-

structure development, includ-

ing pure Public private partner-

ships, to ensure that their im-

plementation is expedited and

does not suffer from [the] fund

crunch.”, he says.


Social sector

Social schemes are inter-

locked with any economy. Its

existence in India is mainly due

to massive poverty. Though In-

dian has achieved admirable

success on the economic front,

the same is not true when it

comes to the social sector. In

India a large chunk of the pop-

ulation depends upon the gov-

ernment spending to sustain

themselves. Since independ-

ence many social schemes have

been implemented to improve

the condition of the poor mass-

es. But there has always been a

mismatch between the outlay

and the outcome. In recent

years the world largest employ-

ment guarantee scheme has

been implemented in India,

MNREGA, the scheme aimed at

providing rural livelihood, self

sufficiency to million of poors

apart from strengthening de-

mocracy at the grass root level.

The scheme came into being

during UPA 1 but it failed to

achieve its intended target

mainly because of poor imple-

mentation and wrong design

among other flaws. The

scheme in its 2.0 reincarnation

has tried to overcome these

flaws by using creative destruc-

tion as now it will focus on

bottom up approach and at the

block level from where demand


………………………………………………………


generators and programs get

implemented. ADHAAR is an-

other flagship program of UPA

2 which is aimed at the massive

financial inclusion, providing

cash directly to the intended

beneficiary in his bank account.

It will obliterate the ghost ben-

eficiary concept and thus will

save massively on subsidies.

Overall India is on right track.

There have been some achieve-

ments such as child malnutri-

tion being reduced by 8% be-

tween 1993 and 2005, average

age increasing to 64 in 2009

from 58 in 1990 and so on.

However a lot more is required.

One way is to give subsidy on

the income status. This way we

would also work on reducing

poverty.

Agriculture and Food

Agriculture has tradi-

tionally been the backbone of

Indian Economy. It employs

roughly half of the labor force

and accounts for around 14.7 %

of GDP in 2011-12. It is the

broadest economic sector de-

mography wise and plays a ma-

jor role in the overall socioeco-

nomic development of India.

Agriculture derives its im-

portance from the fact that

high agricultural growth leads

to mute inflation and one ru-

pee of contribution to GDP

from farming. This is twice as

effective as other interventions

in removing rural poverty. Also,

strong agriculture growth leads

to robust supply and demand

for other sectors.

The importance of this

sector is highlighted in the

World Bank country report

2011 for India which says, "…..

it will be essential for India to

build a productive, competitive,

and diversified agricultural sec-

tor and facilitate rural, non-

farm entrepreneurship and em-

ployment. Encouraging policies

that promote competition in

agricultural marketing will en-

sure that farmers receive better

prices."

Service sector

After liberalization it be-

came the main sector of the

Indian economy with 58% con-

tribution to GDP. It ranges from

the IT to communication to

banking to the barber. India’s

service sector was resilient



………………………………………………………


even during recession (grown

at 10% against GDP of 6.7%)

due to the introduction of sixth

pay commission and increased

social expenditure. It not only

provides a critical contribution

to the GDP but is also net earn-

er of foreign exchange. It has

attracted highest equity flow of

20.1%. Hence service sector

requires unhindered growth

and stability for overall growth.

Overall the economic

outlook of India looks satisfy-

ing. However there is a need to

focus on agriculture and infra-

structure building. These sec-

tors are future of employee

generation, reducing economic

inequality and securing a place

among the world’s top nations.



By Nilaya Shankar [email protected] DoMS, IIT Roorkee (2012-2014)


………………………………………………………

DoMS Spotlight ………………………………………………………

It is always special to go back

to the roots. DoMS IIT Roorkee

witnessed such an event on

16th Feb 2013. The occasion

was Regalia, an annual Alumni

meet of the Department of

Management Studies IIT Roor-

kee. The students were ecstatic

and thrilled about the occasion

and a chance to meet their sen-

iors. There was an aura of and

enthusiasm prevailing in the

campus and preparation were

on full swing. Keeping the tradi-

tion, Regalia 2013 started on a

high note.

The event started with

the lightning of lamp by Prof. J

L Gaindhar, President of Alumni

Association IIT Roorkee. The

occasion was also graced by

Prof. S. C. Sharma, Dean Alum-

ni Affairs, IIT Roorkee and Dr. S.

Rangnekar, Head of the Depart-

ment of Management Studies.

The alumni were presented

with mementos by Prof.

Gaindhar and Dr. Rangenkar.

The event took off with

a series of high voltage acts.

The first performance was by

Vishwjeet and Ankit which was

well appreciated. The excite-

ment reached its peak when

Naeem and team presented a

brilliant MIME act which was

enjoyed by everyone. The per-

formance continued with a

group dance performed by the

MBA first year students. In be-

tween the performances, alum-

ni were kept on their toes by

fun games such as candle

lighting and bouncing-a-ping-

pong-ball-into-glass. Alumni

also participated wholeheart-

edly in the event. Varun Goel

from 2011 batch created a lyri-

cal environment by singing a

song .

After all the cultural

events were over it was the

time to go back to history.



Regalia’13

………………………………………………………

Regalia’13 ………………………………………………………

They guided us on how to

getthe best out of the institu-

tion in terms of education,

learning and fun. They were

keen to extend all support to

the current students. It was

motivating to know the success

stories of the seniors. There

were some nice moments

when alumni such as Varun

Goel and Shashi Kant shared

their contact numbers,

This Alumni were invited to

share their experience with the

current batch. It started with

Jitendra P. Solanki, an alumnus

from the very first batch of

DoMS. He shared his experi-

ence about DoMS and after-

ward, the challenges faced and

how did he cope up with them.

All other alumni too shared

their moments of joy and strug-

gles with the current batch.

addresses with us and even in-

vited everyone to his home.

emotional connect was also ev-

ident with other alumni reach-

ing out to us and offering all

possible helps. The event gave

a platform for many alumni

from different batches to come

back to a place where they

spent some of their finest peri-

ods of their life. They shared



………………………………………………………

Regalia’13 ………………………………………………………

experiences and challenges

with others. They were eager

to offer any type of help to the

current batch and invited for

any help of guidance.

Every beautiful thing has an

end and Regalia was no excep-

tion. A vote of thanks was paid

to the alumni and other distin-

guished guests and the official

programme came to an end.

Alumni, for one day lived in the

flashback and cherished the

beautiful moments. They

danced, laughed and had fun

after which dinner was served.

The alumni also interacted with

the current batches and

offered valuable suggestions.

The list of Alumni who attend-

ed the event.



Jitendra P. Solanki 2000 J.S. Financial Advisors Owner

Gaurav Pal 2001 Intelivisto Consulting India Pvt. Ltd. Chief Executive

Mukul Gupta 2001 Chowgule and Co. Pvt. Ltd. Regional Sales manager

Tarun Srivastava 2001

Infosys Management Consulting Ser-

vices

Industry Principal/Associate

Partner

Ashish Sawhney 2002 Sahni Plywood Co. Owner Manager

Anupriya Munjal 2004 Accenture Associate Manager

Mr. Divya Bhushan 2004 Ericsson General Manager

Ms. Gunjan Bhargava 2005 Bharti Retail Manager- Customer Insights

Bharat Venishetti 2007 Kotak Mahindra Bank Sr. Manager

Shashi Kant 2010 BHEL Executive (HR)

Tanuj Shukla 2011 BHEL Executive

Shubham Jain 2011 BHEL Executive

Varun Goel 2011 BHEL Executive

………………………………………………………

Regalia’13 ………………………………………………………



Memories of Regalia are here to stay.

Regalia 2013 might be over but bonding is not.

Department of Management Studies, IIT Roorkee

Roorkee - 247667, INDIA

Comment/Feedback Mail to : - [email protected]

Contacts: Anurag Agrawal (+917579072360), Sharad Srivastava (+919627419049)

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DoMination - February 2013

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Transcript of DoMination - February 2013