DOMESTIC TOURISM SURVEY - DOSM · received the highest arrival of domestic visitors. For example,...
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15 DOMESTIC TOURISM SURVEY SUMMARY FINDINGS 1. EXPENDITURE OF DOMESTIC VISITORS The domestic visitors in Malaysia spent RM25.98 billion in 2009. Total domestic trips made in 2009 increased to 90.5 million trips compared to 63.3 million trips in 2008, thus leading to an increase in total domestic visitor expenditure of 23.0 per cent, from RM21.11 billion to RM25.98 billion in 2009. However, the average spending per trip in 2009 decreased by 14.0 per cent from RM333.58 in 2008 to RM287.00 in 2009 (Table 1). Table 1: Key Statistics of Domestic Tourism, 2008 and 2009 In 2009, domestic visitors from the urban areas spent the highest RM18.9 billion, compared to visitors from the rural areas RM7.0 billion. Correspondingly, total expenditure of the two categories of visitors in 2009 increased 17.9 per cent and 39.3 per cent compared to 2008. On the average, visitors from the urban and rural areas spent RM323.04 and RM220.68 per trip in 2009 (Chart 1 and Chart 2). Item 2008 2009 Percentage Change (%) Total Expenditure (RM million) 21,110 25,975 23.0 Number of Trips (‘000) 63,283 90,506 43.0 Average Expenditure per Trip (RM) 333.58 287.00 -14.0 Chart 1: Total Domestic Visitors Expenditure by Strata, 2008 and 2009 Chart 2: Average Domestic Visitors Expenditure per Trip by Strata, 2008 and 2009
Transcript of DOMESTIC TOURISM SURVEY - DOSM · received the highest arrival of domestic visitors. For example,...
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DOMESTIC TOURISM SURVEY
SUMMARY FINDINGS
1. EXPENDITURE OF DOMESTIC VISITORS
The domestic visitors in Malaysia spent RM25.98 billion in 2009. Total domestic trips made in 2009 increased
to 90.5 million trips compared to 63.3 million trips in 2008, thus leading to an increase in total domestic visitor
expenditure of 23.0 per cent, from RM21.11 billion to RM25.98 billion in 2009. However, the average spending
per trip in 2009 decreased by 14.0 per cent from RM333.58 in 2008 to RM287.00 in 2009 (Table 1).
Table 1: Key Statistics of Domestic Tourism, 2008 and 2009
In 2009, domestic visitors from the urban areas spent the highest RM18.9 billion, compared to visitors from the
rural areas RM7.0 billion. Correspondingly, total expenditure of the two categories of visitors in 2009 increased
17.9 per cent and 39.3 per cent compared to 2008. On the average, visitors from the urban and rural areas
spent RM323.04 and RM220.68 per trip in 2009 (Chart 1 and Chart 2).
Item 2008 2009 Percentage Change (%)
Total Expenditure (RM million) 21,110 25,975 23.0
Number of Trips (‘000) 63,283 90,506 43.0
Average Expenditure per Trip (RM) 333.58 287.00 -14.0
Chart 1: Total Domestic Visitors Expenditure by Strata, 2008 and 2009
Chart 2: Average Domestic Visitors Expenditure per Trip by Strata, 2008 and 2009
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2. NUMBER OF DOMESTIC VISITORS
The number of domestic visitors increased by 35.5 per cent from 55.1 million in 2008 to 74.7 million visitors in
2009. Of the total, 67.2 per cent (50.1 million) were visitors from the urban areas while 32.8 per cent
(24.6 million) were from the rural areas. The percentage of visitors from the urban and rural areas increased
31.6 per cent and 44.3 per cent respectively over 2008 (Chart 3).
Chart 3: Number of Domestic Visitors by Strata, 2008 and 2009
3. NUMBER OF DOMESTIC TOURISM TRIPS
The number of domestic tourism trips increased by 43.0 per cent, from 63.3 million trips in 2008 as compared
to 90.5 million trips in 2009. Of this, overnight trips recorded was 35.5 million, while daily trips was 55.0 million
(Chart 4).
Chart 4: Number of Domestic Tourism Trips by Strata, 2008 and 2009
2008 2009
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In 2009, the average length of stay recorded for overnight trip was 2.39 days. Thus, the average expenditure
per diem in 2009 amounted to RM120.08. Compared to 2008, the average expenditure per diem was
RM136.16 and the average length of stay recorded was 2.45 days (Table 2).
Table 2: Average Length of Stay and Average Expenditure per Trip by Strata, 2008 and 2009
Strata
Average Length of Stay Average Expenditure per
Trip (RM) Average Expenditure
per Diem (RM)
2008 2009 2008 2009 2008 2009
Urban 2.47 2.47 373.01 323.04 151.02 130.78
Rural 2.37 2.17 249.62 220.68 105.32 101.69
Malaysia 2.45 2.39 333.58 287.00 136.16 120.08
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4. COMPONENTS OF DOMESTIC VISITORS EXPENDITURE
Expenditure on food and drinks was the highest component spent in 2009, accounting for 24.8 per cent
(RM6.45 billion) of total visitor spending. This was followed by expenditure on transport of 24.1 per cent
(RM6.27 billion), shopping, 23.6 per cent (RM6.13 billion), accommodation, 16.1 per cent (RM4.17 billion),
expenses before traveling / packages / entrance fees / tickets, 3.7 per cent (RM0.95 billion) and expenditure
on other activities, 7.7 per cent (RM1.99 billion) (Table 3).
Table 3: Components of Domestic Visitors Expenditure, 2008 and 2009
Components
Total Expenditure (RM million)
Percentage Share (%)
Percentage Change
(%) 2008 2009 2008 2009
Food & Drinks 6,391 6,455 30.3 24.8 1.0
Transport 6,358 6,266 30.1 24.1 -1.4
Shopping 3,610 6,133 17.1 23.6 69.9
Accommodation 2,879 4,172 13.6 16.1 44.9
Expenditure Before the Trip /Packages / Entrance Fees / Tickets
784 955 3.7 3.7 21.8
Other activities 1,087 1,993 5.2 7.7 83.3
Total Expenditure 21,110 25,975 100.0 100.0
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5. TRAVELLING PATTERNS OF DOMESTIC VISITORS 5.1 Purpose of Visit
This survey showed that the trips for the purpose of visiting friends and relatives was the highest,
49.3 per cent in 2009. This was followed by shopping at 27.2 per cent, holidays / leisure / relaxation /
getting away, 11.9 per cent, official business / education, 4.1 per cent and medical treatment /
wellness, 3.0 per cent. The main activities undertaken by domestic visitors during these domestic
trips are elaborated in Table 4.
Table 4: Domestic Tourism Trips by Purpose of Visit and Main Activities Undertaken, 2009
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State Percentage
2008 2009
W.P. Kuala Lumpur 11.1 13.0
Sarawak 12.5 11.4
Johor 10.1 9.1
Pahang 7.5 8.6
Selangor 6.5 8.3
Perak 6.9 8.2
Kedah 6.6 7.7
Kelantan 6.4 7.5
Sabah 11.3 6.4
Pulau Pinang 7.8 5.3
Negeri Sembilan 4.6 5.3
Melaka 4.2 4.6
Terengganu 3.2 3.2
Perlis 0.9 0.9
W.P. Putrajaya 0.3 0.4
W.P. Labuan 0.1 0.1
5.2 States Most Visited by Domestic Visitors
In 2009, there were a total of 74.7 million visitors who made domestic trips. W.P. Kuala Lumpur was
the state most visited by domestic visitors with 13.0 per cent followed by Sarawak (11.4 per cent),
Johor (9.1 per cent), Pahang (8.6 per cent), Selangor (8.3 per cent) and Perak (8.2 per cent). As for
the remaining states, each of them received domestic visitors less than 7.7 per cent. Table 5
shows a comparison of the states most visited by domestic visitors for 2008 and 2009.
Table 5: States Most Visited by Domestic Visitors, 2008 and 2009
Table 6 shows five key visitor destinations in 2009 for the leading five states in Malaysia who
received the highest arrival of domestic visitors. For example, the most visited destination in W.P.
Kuala Lumpur was KLCC, followed by Bintang Walk, Jalan Tunku Abdul Rahman, Jalan Masjid India
and Cosmo World Berjaya Times Square.
.
Table 6: Top Five Destinations Most Visited by Domestic Visitors, 2009
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6. DEMOGRAPHIC PROFILE OF DOMESTIC VISITORS 6.1 Age Group and Gender
Chart 5 shows that the percentage of travel made by male and females for 2008 and 2009 was almost
equal. Female visitors predominate in both years with 50.8 per cent and 50.1 per cent respectively.
Chart 5: Percentage Distribution of Domestic Visitors by Gender, 2008 and 2009
In terms of age group, out of the total of 74.7 million domestic visitors, 37.5 per cent were from the
ages of 25 to 39 years while 28.8 per cent were between the age group 40 to 54 years. Domestic
visitors in the age group 24 years and below was 20.9 per cent. Meanwhile, visitors in the age group
above 54 years was the least, 12.8 per cent.
Chart 6: Percentage Distribution of Domestic Visitors by Age Group, 2008 and 2009
2008 2009
22.8%
37.7%
29.1%
10.5%
20.9%
37.5%
28.8%
12.8%
≤ 24
25-39
40-54
> 54
Age Group2008
2009
22.7%
37.7%
29.1%
10.5%
20.9%
37.5%
28.8%
12.8%
≤ 24
25-39
40-54
> 54
Age Group2008
2009
22.7%
37.7%
29.1%
10.5%
20.9%
37.5%
28.8%
12.8%
≤ 24
25-39
40-54
> 54
Age Group2008
2009
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6.2 Ethnic Group
Based on ethnic groups, the survey results for both years showed that the majority of domestic
visitors were Bumiputera. This group represented 69.7 per cent of total domestic visitors recorded in
2009. This was followed by Chinese, 22.4 per cent, Indians, 6.1 per cent and other ethnic groups,
1.8 per cent as shown in Chart 7.
Chart 7: Percentage Distribution of Domestic Visitors by Ethnic Group, 2008 and 2009
6.3 Education Level
Chart 8 shows that the majority of domestic visitors (57.6 per cent) in 2009 possessed secondary
education, followed by those with tertiary education, 21.1 per cent. Meanwhile, domestic visitors with
primary education was 16.7 per cent and those with no formal education, 4.6 per cent.
Chart 8: Percentage Distribution of Domestic Visitors by Education Level, 2008 and 2009
2008 2009
2008 2009
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6.4 Household Income Of the total domestic visitors in 2009, households with income of RM1,001 to RM3,000 per month
constituted 27.9 per cent, followed by households earning between RM3,001 to RM5,000 per month,
16.7 per cent. Households with income of RM5,001 and above accounted for 31.9 per cent (Chart 9).
Chart 9: Percentage Distribution of Domestic Visitors Household Income Class, 2008 and
2009
6.5 Occupation
In Chart 10, the employed group accounted for 43.9 per cent of which sales / clerical was 12.9 per
cent, professional / technical, 11.2 per cent, managerial / administration, 10.2 per cent and general
worker 9.6 per cent. It is significant to note that domestic visitors categorised in the others such as
self-employed worker, unpaid family worker, housewife and unemployed accounted for 41.4 per cent.
Chart 10: Percentage Distribution of Domestic Visitors by Occupation, 2009
20.0
46.7
18.7
11.7
2.9
23.5
27.9
16.7
12.9
19.0
0.0 10.0 20.0 30.0 40.0 50.0
≤ 1,000
1,001 -3,000
3,001-5,000
5,001-10,000
> 10,001
Percentage
HouseholdIncome Class
(RM)
2009 2008
