Domainforum sofia 2012 dot berlin dotzon dirk krischenowski
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Transcript of Domainforum sofia 2012 dot berlin dotzon dirk krischenowski
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The Place of GeoTLDs within the new TLD Landscape
Dirk Krischenowski
DOTZON GmbH / dotBERLIN GmbH & Co. KG (.berlin)
Sofia, 15 Nov 2012
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Some Basics
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Where do we come from?
Ca. 300 ccTLDs
21 gTLDs
.de
.ni
.ch
.us
.bf
.in
.台湾 …
google.de
.com .info
.aero .name
.xxx .travel
.museum . …
google.com
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Distribution of Domain Names today
~100 Million Domains ccTLDs
~140 Million Domains
gTLDs
~120 Mio .com/.net
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Number of TLDs
Source: www.dot-nxt.com
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New gTLDs Update
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Key new gTLD Dates ahead
20 Nov – GAC Early Warnings
26 Nov – Qualifying Questions (on Geo status)
End Nov – Next update from ICANN
17 Dec – The DRAW occurs
End Dec – Similarity results
13 Jan – Qualifying Questions others start
13 Mar – End objection period
23 Mar – Evaluation result publishing start
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Key new gTLD Dates ahead
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Draft of for a Process
Prioritization geographic geo idn geotlds idn community based applications icann
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Source: www.dot-nxt.com
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Around 1,200 New
gTLDs
Ca. 300 ccTLDs 21 old
gTLDs
The Future
Draw prioritize new gtlds
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Source: www.dot-nxt.com
GMX
ACO
ALLFINANZBERATER
ALLFINANZBERATUNG
ALLFINANZ
ADAC
AUDI
BMW
MINI
BAYERN
BLANCO
REXROTH
DEUTSCHEPOST
TRUST
EPOST
DHL
vermögensberatung
POHL
vermögensberater
DVAG
MED
BERLIN
HIV
IMMO
REISE
SAARLAND
VERSICHERUNG
EDEKA
FRESENIUS
GEA
HAMBURG
IFM
GMBH
RICH
ONL
VIP
ONLINE
KSB
LINDE
MAN
EMERCK
MERCK
NRW
LLC
LLP
LTD
SARL
SRL
KOELN
COLOGNE
OBI
RUHR
BOSCH
RWE
SAP
SCHAEFFLER
WEB
SCHWARZGROUP
SCHWARZ
LIDL
SEW
SPIEGEL
STADA
TAXI
GMBH
TUI
VIP
BAUHAUS
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Source: www.dot-nxt.com
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Fearless new gTLD Projection next 5 Years
No. of new gTLDs
Domains 1st year
Domains total
Examples
2 5 mio 10 mio .shop .web
20 500 k 10 mio .nyc .free
200 50 k 10 mio .koeln
2,000 5 k 10 mio .bank
2,222 40 mio
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Expect a small add-on in Numbers
~100 Million Domains ccTLDs
~140 Million Domains
gTLDs
~20-40 Million
new gTLD Domains expected
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Counting on Google?
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Source: www.dot-nxt.com
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101 Google Applications
.ADS .AND .ANDROID .APP .ARE .BABY .BLOG .BOO .BOOK .BUY .CAL .CAR .CHANNEL .CHROME .CLOUD .CORP .CPA .DAD .DAY .DCLK .DDS .DEV .DIY .DOCS .DOG .DOT
.DRIVE .EARTH .EAT .ESQ .EST .FAMILY .FILM .FLY .FOO .FREE .FUN .FYI .GAME .GBIZ .GLE .GMAIL .GMBH .GOO .GOOG .GOOGLE .GUGE .HANGOUT .HERE .HOME .HOW .INC .ING .KID .LIVE .LLC .LLP .LOL .LOVE .MAIL .MAP
.MBA .MED .MEME .MOM .MOTO .MOV .MOVIE .MUSIC .NEW .NEXUS .PAGE .PET .PHD .PLAY .PLUS .PROD .PROF
.RSVP .SEARCH .SHOP .SHOW .SITE .SOY .SPOT .SRL .STORE .TALK .TEAM .TECH .TOUR .TUBE .VIP .WEB .WOW
.YOU .YOUTUBE .ZIP .みんな .グーグル .谷歌
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75 Amazon Applications
.AMAZON .APP .AUDIBLE .AUTHOR .AWS .BOOK .BOT .BOX .BUY .CALL .CIRCLE .CLOUD .COUPON .DEAL
.DEV .DRIVE .FAST .FIRE .FREE .GAME .GOT .GROUP .HOT .IMDB .JOT .JOY .KIDS .KINDLE .LIKE .MAIL
.MAP .MOBILE .MOI .MOVIE .MUSIC .NEWS .NOW .PAY .PIN .PLAY .PRIME .READ .ROOM .SAFE .SAVE
.SEARCH .SECURE .SHOP .SHOW .SILK .SMILE .SONG .SPOT .STORE .TALK .TUNES .TUSHU .VIDEO .WANGGOU .WOW .YAMAXUN .YOU .YUN .ZAPPOS .ZERO .アマゾン .クラウド .ストア .セール .ファッション .ポイン
ト .亚马逊 .家電 .書籍 .通販 .食品
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(Not) wanted Side Effects?
• Monopolization of dozens of generic terms by the same applicant
• Exclusive use of generic terms (closed registry)
• Auction gaming already started
Similarity, Early Warning and Objection will bring even more variables into the gaming landscape
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Tops and Flops so far?
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Sedo Holding (1 yr.)
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Top Level Domain Holdings
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Demand Media
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Tucows
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Verisign
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Neustar
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A closer Look to 63 GeoTLD Applications
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Intersections
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The Public Interest Share
GeoTLDs
IDN TLDs – Community TLDs
Generic TLDs
Brand TLDs
100%
0%
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Why .CITY / .SOFIA
Overcome ccTLD regulations
Added value for search
Focussed marketing
…
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1. Urban Population growths continously
Today > 50%
Tomorrow > 60%
Source: http://esa.un.org/unup/p2k0data.asp
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2. Today >50% of Domains are .com/.net
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2. Tomorrow GeoTLDs help balance
Regionalisation of the Internet could be a counterbalance to .com driven Globalisation
.com
other gTLDs
.net .org .biz other ccTLDs
.cn .de .uk .eu
GeoTLDs
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3. Tight Name Spaces
.com = overcrowed with >100 mio. domains, the same for many other top-level domains
• > 300.000 domains contain „nyc“ • > 12.000 domains contain „sofia“
• Examples
schools-nyc.com futuresofia.com hotelssofia.com
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Do you want to advertise for .com?
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4. City Domains offer real Identity
IDENTITY is
your Nation(.bg) your City (.sofia)
your Name (.petrov)
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City Identity is 2nd most important
Forsa Institute May 2005
Survey with 2,000 persons, aged 18-30
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5. Internet Users like it short & intuitive*
43%
26%
21%
8%
1%
* Representative study,
eco eV, Oct 2007.
Question: “What is your
preferred address to reach
the mayors website?”
www.mayor.berlin
mayor.berlin.de
www.berlin.de/mayor
www.berlin.de/de/dept/offices/mayor
www.berlin.de
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6. Cities need Branding Vehicles
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7. Significant local Added Value Chain
IT
Creative
Industries
Portals
SMEs
Place
Branding
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When could a .CITY work?
• If highly regulated ccTLD domain name use
• If high price of ccTLD domain names
• If good community sense
• If high GDP and domain name penetration
• If enough business and individual registrants
• If operator with strong city support
• …
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GeoTLD Operational Models
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The Closed Shop
• All domain names are for exclusive use of the applicant
• No public sale of domain names
.ZUERICH
.RIO
.HELSINKI
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The Community
• All domain names are for exclusive use of community members
• Validation of all domain names/registrants
• Other strict policies
.BERLIN
.MADRID
DOTZON new gtld consulting brands dotbrand
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The Open ones
• Domain names can be registered by everybody wordwide
• Policies like .com
.NYC
.LONDON
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Double Strategy
• One closed shop gTLD for internal organizational use
• One open gTLD for the public
.BCN (closed)
.BARCELONA (open)
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.berlin
• Broad community & governmental support
• Nexus requirement for registrants
• Reasonable policy set
Dotberlin dot berlin Punktberlin punkt berlin Top-level-domain
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A big Question Mark
What to do with the excess funds:
• ~ US$ 100 Mio. from applications
• ~ US$ X00 Mio. from auctions
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After this round is before the next round!