Dollars and Sense Web Report
description
Transcript of Dollars and Sense Web Report
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There’s no doubt about it. Money talks… but are young Australians listening? Or do they have their ears cocked to the cool island breeze of Greece, the highlife and high fashion of France or the rustlings of the rice paddies in South East Asia? Forget the material world, today’s young Aussies are living in a world where money isn’t the root of all evil, it’s just a means to travel.
As the world’s leading travel company for 18 to 35 year olds, Contiki has long been investing in the youth market, commissioning a series of annual research reports that delve deep into young Australians’ needs and wants.
Our first report revealed the emergence of the iTraveller; clued-in explorers seeking out authentic experiences rather than simply sightseeing. Next up was Shades of Green, where we closely followed their carbon-conscious footsteps.
Last year’s report, The Skilled Set, revealed a trend towards young Australians collecting job skills while jetsetting. So, with travel turning young Australians into headhunted hot property, this year we decided to delve into what they are doing with all their hard earned coin in our fourth annual report: Dollars & Sense.
What we discovered was an incredibly savings savvy era of 18 to 35s; a generation who have learnt that while dollars can depreciate, the value of a vacation is priceless. Forget big houses, fast cars and flashy gadgets, travel is their number one aspiration, and is turning young Aussies into amateur accountants: scrimping, saving and doing whatever it takes to get them to the tarmac.
Cash registers all over the nation are ringing to the tune of these travellers taking off around the globe and they’re definitely digging deep, with the average young Aussie depositing almost 10 per cent of their pay packets to the cause.
To raise the dollars for their dreams, young Aussies are using a number of different methods to bring home the bacon for their piggy banks including laying off life’s little luxuries, working extra hours in existing employment, borrowing from a bank (for some, the Bank of Mum and Dad), taking a second job or making money from selling their material possessions.
So, is it a case of save hard then pay hard? Well it seems that while away, there are some things that make young Aussies pinch their pennies, while on other aspects they’ll happily splash their cash. Proving that they will gladly give up their money for memories, top of their spending lists is seeing the sights followed by tucking into local cuisine and experiences (from rocking out at festivals to seeing a city by bicycle).
At Contiki, we understand today’s youth are trading asset appreciation in for world appreciation. Our tours offer the perfect mix of sightseeing, free time, culture, fun and adventure, ensuring 18 to 35s get the best exchange rate on their life experiences, whatever their bank balance.
For a full account of the figures, read on...
Nicole Moy
introduction
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1. overview executive summary 07 research methodology 08 research snapshot 09 young australian snapshot 11
2. money & travel how they save 14 what they spend 16 how they budget 18
what they spend on 20 gender comparison 22 what does it all mean 24
3. traveller profile types of travel 28 frequency/style of travel 30 what’s important to travellers 32
4. global trends where have they been 36 where they want to go: europe 38
where they want to go: asia 40 where they want to go: nz 42 where they want to go: usa 44
5. about contiki past, present and the road ahead 48 contiki timeline 50
6. appendixthe questions we asked 54
contents
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v vro Wie ea snapshot of the results
overview
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7overview
executive summaryThey’ve grown up being bombarded with the message that they can want, and have, it all, so it’s no surprise Aussies aged 18 to 35 have aspiration lists as long as their arm. From hot property to hot wheels, and travel tickets to big ticket items, they’ve got their sights set. And when it comes to travel, their savings are set too.
Overall, 2.7 million young Australians are intending to head abroad in the next three to four years, with three in five (1.6 million) actively putting aside their pennies for it. At Contiki, we understand the hard yards young Australians are putting in to make their travel dreams a reality and so, we’ve conducted an in-depth study into the savings, spending and budgeting habits of over 500 young Australians in relation to travel.
The key revelation from this research, Dollars & Sense, is that almost all young Aussies are adopting at least one savings strategy to get them where they want to go, including saving gradually without giving up any luxuries (47%), scrimping on luxuries (45%), working extra hours in an existing job (39%) or selling their possessions to raise the cash (16%), to name just a few.
The research revealed that how they manage their money is as important as the means it took to raise it. When allocating their funds to travel, over half of young travellers (56%) prefer to pay for as much as possible before they’ve packed while the minority (9%) prefer to put off most payments until they’ve departed. This leaves 35% who opt to pay for a little now and a little later.
Also up for financial analysis is the budgeting tools and tactics they are employing whilst exploring, ranging from whether they prefer to spend wisely to maximise their experiences (77%), travel around on a very tight budget (6%) or spend freely and worry about it when home (17%).
The research also looks at how often they’re going overseas, the style of sojourns they’re taking, plus where they’ve been and where they’re headed next.
As the market leader in youth travel, Contiki has its finger firmly on the pulse of young Australians’ wants, needs, desires and dreams. Dollars & Sense, the fourth in Contiki’s annual research series, provides the most comprehensive guide to today’s 18 to 35 year old globetrotters.
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research methodologyThis research was commissioned by Contiki Holidays and conducted by Lonergan Research.
The study comprised of 543 respondents aged 18 to 34 years who have aspirations for travel in the next three to four years. Participants were either single or double income adults with no kids.
The survey was conducted online through a permission based panel. The sample was stratified by age, sex and area and, following the completion of field work, was weighted by age, sex and
area to reflect the latest ABS (Australian Bureau of Statistics) population estimates.
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overview
research snapshot• Overseas and domestic travel are the top two aspirations for Australians aged 18 to 35
• Of the 2.7 million young Aussies hoping to head abroad in the next three to four years, 58% (1.6 million) are saving for it
• 2.3 million young Australians are looking to stay close to home and explore domestically in the next three to four years, with 33% (770,000) putting aside savings for it
• Young Aussies have previously forged their travel funds by using a number of different savings approaches including: saving gradually without giving up any luxuries (47%), scrimping on luxuries to save (45%), dipping into existing savings (45%), working extra hours in an existing job (39%), taking on a second job (16%) or moving back in with their parents (10%)
• On average, Australians aged 18 to 35 spent $4,439 per person on travel in the last 12 months
• Over the next year, young Aussies estimate their annual personal travel expenditure will grow to around $4,950
• When it comes to payment plans for travel, 56% prefer to pay for as much as possible prior to departure, 9% prefer to put a hold on paying anything until arrival and 35% opt to mix and match the two
• What’s inside their wallets while away? Most 18 to 35s use cash (31%) as their main method of carrying money followed by credit cards (29%) or debit cards (23%)
• What’s inspiring Aussies to go international? 81% go for good value, 64% hit the airways for discounted airfares and the Aussie dollar drives departure desires for 49%
• While away, young Australians would rather spend their money on seeing the sights (93%) followed by sampling local fare (86%), enjoying local experiences (84%) and quality accommodation (78%)
• The majority of young Australians are opting for an element of tailor-made in their holidays (65%), including 14% who prefer completely tailor-made and 51% who prefer a combination of escorted and independent. Conversely, 32% prefer a completely independent-style holiday
• Half of young Aussies have been to Asia in the past three to four years (51%), followed by Europe (30%), the Pacific (26%) and the Americas (20%)
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young australian snapshot• Talk about frequent flyers! Australians aged 18 to 35 have visited an average of 3.6 countries in the past three
to four years
• Working nine to five? Not for all young Aussies. 70% are working hard yards in full-time employment, 19% are pitching in part-time and 11% aren’t currently working
• Are they earning a crust, crumb or the whole slice? 5% earn over $100K, 11% earn between $70 and 100K, 25% earn between $50 and 70K, 33% earn between $20 and 50K and 13% currently earn under $20K personal income per year
• Young Aussie men make more moolah than females; 29% of boys boast earnings over $60K compared to 22% of females
• More girls are getting educated with 80% of females aged 18 to 35 having completed, or completing tertiary education compared to 74% of males
• Proving Aussies aged 18 to 35 can make the grade, 54% are university educated (or are currently at uni), 23% attend| ed TAFE or a technical college, 18% completed year 12 and only 4% didn’t finish school
11overview
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oney& travel
how they spend, save & budget
M money
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funding factshow they save
Between being brought up in an era of excess, and living in the deals ‘n’ discounts of the economic downturn, young Australians aged 18 to 35 have certainly been exposed to life’s little catalogue of dreams.
money &travel
But forget about mortgages, wheels and widescreens. The material worth of these so-called status symbols don’t weigh up against the priceless pursuit of travelling; both internationally and here at home.
Overseas escapes (for 90%) and domestic adventures (for 78%) are piquing the priorities lists for those aged 18 to 35, coming in as the top two aspirations ahead of purchasing property (66%), buying a car (55%) or a big ticket item (also 55%).
47centper
saved for travel without giving up luxuries
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However, contrary to popular belief, the best things in life don’t come for free, and so of the 2.7 million young Australians intending to travel overseas in the next three to four years, 1.6 million are saving up and making direct deposits into their dreams.
As for the 2.3 million who want to delve deeper into our Land Down Under, 770,000 are saving their shrapnel for their backyard blitzes.
Proving they’ll put in the hard yards for their holidays, more than a third (39%) of young Australians have clocked in overtime hours with their existing employer, and more than half of these (61%) would do so again. Those with bigger dollar
signs in their sights have opted to trade in their sub-standard salaries for jobs with greater pay (11%) to fund their travel.
Those without jobs proved they can still be professional savers. Over a quarter (26%) of non-workers have sold possessions to pull together the travel funds, while almost half (43%) have dipped into savings they already had stashed.
Lose the lifestyle to save? No way! Whether full-time, part-time or those not working, 47% of young Aussies have saved gradually
without giving up luxuries (like gig tickets or a killer pair of heels) to pay for travel and almost the same amount (44%) will continue living large and saving slow before their next trip. On the flip side, 10% have made the ultimate social life sacrifice for their savings by moving back in with the oldies.
Whatever the methods to achieve their goals, Australians aged 18 to 35 are proving they are proactive about their travel pursuits and are using all of their sense to drum up those dollars.
Contrary to popular belief, the best things in life don’t come for free, and so of the 2.7 million young Australians intending to travel overseas in the next three to four years, 1.6 million are saving for it
breaking the bankwhat they spend
The penny has definitely dropped. Australians aged 18 to 35 have realised that money doesn’t make the world go round, it just gets them around the world. But when it comes to cashing in, how much exactly are young Aussies exchanging for these life experiences.
money &travel
Totting up their travels over the last 12 months, this generation estimated they had shelled out an average of $4,439 per person from their savings. While this figure varies from the big hitters earning in excess of $70K a year (spending $6,526 per person on average) to the lower income bracket of those earning less than $40K (whose adventures averaged $3,044 per person), the average expenditure and earnings for these travellers nationally show travel accounts for over 10% of young Aussies’ after-tax income. Obviously happy with their ROI, 18 to 35s are
$4950
is the estimated amount 18 to 35s will spend on travel over the next 12 months
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17money & travel
planning to up their investment to $4,950 per person in the next year, an estimated expenditure increase of 12%.
So when it’s time to make their travel transactions, which payment plans do they prefer? A pre-paid lump sum, or a pay-as-you-go getaway?
The number one way young Aussies allocate their funds for travel is to pay for as much as possible before leaving the country (56%). For this money-wise majority, dishing out the dosh before departure on essential holiday elements such as getting from A to B and all the beds in between, saves more moolah for on-the-road incidentals (like that must-have designer item).
On the other hand, over a third (35%) of 18 to 35s prefer to consolidate their payment options;
putting a cash advance on some aspects before departure (from getting around to getting rooms) and holding the dollars on day-to-day decisions (pizza bar or restaurant for lunch?) until they arrive.
For a smaller slice of the 18 to 35 year old pie (9%), they’re putting their travel costs on IOU, preferring to pay for as little as possible before departure and only dipping into their nest eggs once they’ve flown the coop.
Will that be paper or plastic? Once overseas, the main means 18 to 35s are using for transactions is cash (31%), credit cards (29%) or debits cards (23%). The bank cards proved to be more of a back-up, with cash revealed to be the main method of carrying money for 84%. As for travellers cheques and cash passports, these only proved popular forms of carrying coin with the minority (4% and 8% respectively).
56%35%
9%
Obviously happy with their ROI, 18 to 35s are planning to up their investment on travel in the next year, an estimated increase of 12%
Pay as much as possible before leaving
Pay as little as possible before leaving
Combination of the two
being accountablehow they budget
Talk about GF-C you later! Despite the hype generated by the global economic melt down in 2009, travel remained high on the agenda for Australians aged between 18 and 35. The dollar had declined, desire had not. Deals and discounts were in, so young Aussies were out and off overseas.
money &travel
Good value has continued to prove itself highly valuable, coming in as the number one motivating factor tempting 18 to 35s to equate travel talk into action. Getting the most of their money has tempted four in five (81%) young Australians to take a holiday which includes discounted airfares (64%) and a strong Aussie dollar (49%). Too good to be missed deals on packages or tours has motivated 44% of the generation to get away while a lucky 38% of cashed up youth have been inspired to travel without considering costs at all.
77 centper
prefer to spend wisely to maximise experiences while on holiday
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91% of young Aussies who have ventured overseas use budgeting tools to help them manage their money
Once away, are they more likely to blow their budgets or attempt to see the world on a shoestring? Exercising a healthy attitude towards spending overseas, three in four 18 to 35s (77%) are flexing their money management skills, preferring to spend wisely to maximise the experiences they have on holiday. Another 6% prefer to keep those purse strings tied tight, travelling on a strict budget and only parting with their pennies when they absolutely have to.
On the opposite side of the coin, 17% follow a ‘spend now, pay later’ mentality, buying what they wish while away, and dealing with the debt when they return home.
Whichever their payment personality however, almost all young Aussies try to keep their
holiday cash flow under control while away. 91% of young Aussies who have ventured overseas use budgeting tools to help them manage their money, ranging from researching how much money will be needed in advance and planning for it (59%), having extra money set aside to spend on special
experiences or shopping (57%) and prepaying some expenses before leaving to be free to spend on little things (55%). A further 40% are keeping a tab, recording their running total of expenditure and the cash they have left to splash, and 36% are sticking to a daily budget.
19money & travel
36%implement a daily budget
59%research & plan how much they will need
55%prepay some
expenses
40%keep a tab of total
expenditure
57%put aside money for
experiences or shopping
invested interestswhat they spend on
For most young Australians, a holiday is worth so much more than price tags and possessions. It’s about the experiences, not expenses, the invaluable friendships and material for the memory bank. So to get the most appreciation out of their overseas asset, on what do they stave off spending and what
will they gladly donate their dollars to?
money &travel
Seeing the sights topped the shopping lists of these holiday-a-holics with almost all (93%) tipping sightseeing as the most important part of a break to spend their bucks on. 86% would dip into their finances to sample local foods; experiences weren’t considered too exxy for 84% who feel it’s important to invest in these intangibles (from a cooking class to a Class A cruise) and over three quarters (78%) of young Australians see quality accommodation as an asset to their experience, happily shelling out for a nice place to crash out.
93 centper
feel sightseeing is the most important travel expenditure
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money & travel
On the lower end of the spend, 67% of 18 to 35s feel it’s important to reach into their savings for retail therapy while on holiday; nightlife is not getting as much financial love with just over half (55%) of young Aussies happy to part with their cash to club while souvenirs are only a significant spending item to 45%.
With Contiki, all the important boxes of 18 to 35s’ budgets can be checked off without cashing out. Each itinerary includes the must-have hit list of sightseeing, experiences and sampling local cuisine all packaged into the pre-paid price, so all that’s left to spend is on the little individual items that suit a traveller’s specific tastes.
For those that suggested sufficient money should be set aside for quality accommodation (78%), the most important elements are price (96%), being conveniently located (94%) and the accommodation being a reasonable quality (92%).
Travellers aged 18 to 35 are less likely to factor in the facilities of the
accommodation as an important aspect (47%). After all, they aren’t overseas to stay inside. They’re busy spending their most important asset - their time - out and about seeing the sights and soaking up the culture.
45%
93%
78%
86%
67%Retail therapy
Sampling local foods
Quality accommodation
Souvenirs
Sightseeing
Nightlife
Experiences
55%
84%
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To get the most appreciation out of their overseas asset, on what do 18 to 35s stave off spending and what will they gladly donate their dollars to?
Females flexed their monetary muscles in 2009, spending more
than men on travel ($4,586 vs $4,313)
gender comparisonthe spending and saving of males vs females
Girls are more likely than boys to set aside
some shekels for special experiences or
shopping (65% females vs 50% males)
Boys on a budget; males are more likely than females to spend sparingly while away (7% vs 4%)
25% of girls have taken on another job to save for travel compared to 15% of guys
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62% of ladies are looking ahead,
researching and planning for travel
costs in advance, versus the less likely
lads (57%)
Strong Aussie coin is calling our boys to break, with 54% motivated by the exchange rate compared to 44% of the ladies
Women are also working overtime more than their male counterparts (40% compared to 32%) to save for travel.
Aussie chicks have got the pre-pay perfected
with 65% getting costs covered off
before hitting the high skies compared to
46% of males
money & travel23
making cents of itwhat does it all mean?
Money may not be able to buy you love, but Aussies aged 18 to 35 have learnt that it can certainly pave the path to travel. Whether adventuring overseas, or in their own backyard, travel is their top aspiration, and they’re working hard to save the dollars for these dreams. They do so because travel
is now a necessity, a non-negotiable factor of their lives.
money &travel
Young Aussies are implementing a number of income generators to get to their getaway goals with savings strategies such as losing the luxe items in their life to save gradually (45%), clocking on extra hours at their 9 to 5 grind (39%), auctioning off things they own (16%), borrowing from the bank (9%) or getting a helping hand from the folks (10%).
While these young Australians are promptly cashing in on their earnings, smashing their piggy banks for passport stamps, once o/s their treatment of cash gets
86 centper
feel it's important to invest in unique experiences
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money & travel
a clean bill of health. The vast majority (77%) are keeping their finances in fine form, preferring to spend wisely and maximise on experiences (not to mention memories), while a smaller amount (6%) are following more frugal methods of money management by only spending where absolutely necessary.
But think money management only comes into play once borders are crossed and customs has been cleared? Think again. This generation’s savings savvy skills see them shop around and browse the bargains before deciding which deal nets them the best value for investment. For over half (56%), this means freeing up their finances for experiential expenses by paying for as much as possible prior to departure.
This leaves their wallets wide open to a range of experiential elements
on which to flash their cash while away. Proving that travel trumps possessions, while overseas, young Australians are most likely to invest in seeing the sights (93%), sampling local fare (86%), a range of unique experiences (84%) and quality accommodation (78%).
And to ensure that all these important expenditure items are accumulated, most 18 to 35s are counting out their coins with careful precision, with 77% spending wisely to maximise experiences as opposed to the more footloose and fancy (but not debt) free 17% who spend with abandon and worry about the costs on return.
To sum up, money matters, but only so 18 to 35s can afford their aspirations. For this reason, the KPIs of their overseas trips
are assessed by how well their expenses are balanced against experiences and the perceived value received. That means, it doesn't matter if their bank balance is broke, as long as their memory bank is showing a surplus.
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Money matters, but only so 18 to 35 year olds can afford their aspirations
Proving that travel trumps possessions, while overseas, young Australians are most likely to invest in seeing the sights
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traveller
the inside track on young travellers
profileprofile
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shopping aroundtypes of travel
When it comes to young Australians’ aspirations, overseas adventures are ringing loud and clear, however opinions on the best way to get from A to B can be as different as black and white. So which travel style do most young natives select to get them from home to away?
travellerprofile
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Straight from the catwalk to the tarmac, tailor-made is firmly at the forefront of travel trends, with two in three (65%) 18 to 35 year olds recognising that the cultural insights, spectacular sights and frequent free time offered by these hassle-free holidays is the best way to accumulate their worldly wealth when travelling new terrains.
Of those opting for at least one aspect of tailor-made, 14% prefer to leave all the planning to the experts, electing entirely escorted itineraries, while a further 51% are seeking to snip, style and tease their travel plans to incorporate a combination of both independent and tailor-made.
On the flip side of the coin, 32% favour seeing the world solo, preferring completely independent plans.
Bringing a whole new meaning to co-tour holidays, the tailor-made trend has increased steadily over the past four years, with tailor-made tours tracking 19% growth in the last year alone. Contiki has headed up the evolution of escorted travel, with its unique inclusions, awesome accommodation and unbeatable value all adding to its status of journey style du jour.
With Contiki, flexibility reigns supreme so young Australians can see and do what they really want while away. Whatever their ultimate experience entails, whether it’s backstreet bars, cutting-edge boutiques or underground art galleries, Contiki’s tour managers are on hand to help, with their fingers firmly on the pulse and at the heart of each destination.
traveller profile
fast facts• 65%ofyoungAussiesare opting for either all or part of their holidays to contain an element of tailor-made
• 14%arechoosingcompletelytailor- made holidays, while 51% prefer to combine tailor-made and independent into the one trip
• Tailor-madetourshaveexperienceda 19% growth in the last year
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Tailor-made is firmly at the forefront of travel trends, with two in three (65%) 18 to 35 year olds recognising that these hassle-free holidays are the best way to accumulate their worldly wealth
swapping savings for stamps frequency and style of travel
So the savings are sussed and the budgets are balanced…where to now? It’s time to take to the skies to see how often Aussies aged 18 to 35 are pinching pennies from their piggybanks to travel.
travellerprofile
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So which do they prefer – a trip of a lifetime or a lifetime of trips? Forgoing the footsteps of their folks, traditionally the one big trip types, today’s young Aussies are favouring more frequent holidays and their savings are obviously being set to stretch with almost half (45%) planning on taking a number of overseas adventures in the next three to four years. And, they are well on their way. Over the past three to four years, travel pedometers peaked at an average of 3.6 countries per person.
Amongst other young Australians, 40% are using their savings for one short and sweet overseas holiday, 21% are making their moolah last months on extensive travel and 20% are following the big bang theory with a once only trip-of-a-lifetime.
Taking a look now at how much of the world these wallet-wielding 18 to 35 year olds are seeing while away, do they prefer to cash in on lots of currencies (eg Euros, Dollars and Dong), or are they only interested in one economy’s exchange rate?
The travel plans with the most 18 to 35 year old fans are those that cover more than one country within a single continent (44%).
A further 33% prefer to part with their dosh on a double serving of continents, visiting two or more in a single trip, while the same amount want to get under the skin of a single country, travelling there extensively. A trip that sees a solo city or location is last on the list of options (30%).
Forgoing the footsteps of their folks, traditionally the one big trip types, today’s young Aussies are favouring more frequent holidays and their savings are obviously being set to stretch
traveller profile
fast facts• Overthepastthreetofouryears, 18 to 35 year old Aussies visited an average of 3.6 countries each
• Themostcommontriptypeyoung Aussies aspire to is where they visit multiple countries on one continent (44%) while others prefer to visit two or more continents on a single trip (33%), travel extensively in a single country (33%) or a single city (30%)
• Inthenextthreetofouryears,most 18 to 35s are planning a number of overseas trips (45%) while others are just seeking one short overseas holiday(40%).Othersareopting to travel extensively for a number of months (21%)
31
experiential exchange rateswhat is important to today’s
young travellersWhen it comes to heading abroad, young Aussies aged 18 to 35 are making a list, and checking it twice, ensuring all the elements that entail their perfect holiday are included. Taking a peek inside their money belts and reading their receipts reveals that sightseeing is top of their to-dos, with almost all
(98%) tipping it as most important.
travellerprofile
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But don’t think they’re only uploading images of the icons to their Facebook photo albums. They are going beyond the sights, and getting deep under the skin of each destination. They’re not just sampling the cuisine, they’re learning how to cook it; they’re going beyond watching traditional dance steps and moving their own feet in time to the beat and bringing locals out of the background and into the forefront of their day to day experiences. 95% of these savvy young travellers identify this type of authentic trip, that is experiencing local culture and meeting the locals, as important.
Travel answering the call of the wild? This may be true for 92% of young Aussies who see the world to satiate their thirst for adventure
(whether it’s skiing snow white fields or white water rafting that floats their boat). A further 80% are rocking around the world and picking up tix for their trips, visiting various festivals, while another 78% are just picking up the tab, shopping their way through their sojourns.
Skype sessions aren’t cutting it for 64% who feel actually visiting friends or relatives is an important must-do, while 58% want to forge new friendships with like-minded travellers while away. From the social scene to social responsibility, 25% of 18 to 35s feel volunteering is an important part of an overseas trip proving generations X and Y are becoming increasingly generous.
The key to the best trip abroad is clearly balance, and young Australians are doing just that to account for all elements in their budgets; totting up the expenses of these experiential elements and using them to steer their savings. Once away, they’re putting their money where their mouths are and cashing in on their checklists.
The key to the best trip abroad is clearly balance, and young Australians are doing just that to account for all elements in their budgets
traveller profile
fast facts• Sightseeingisthemostimportant element of an overseas holiday for 98% of 18 to 35 year olds
• Otherimportantelementsinclude experiencing local culture and meeting locals (95%), adventure (92%), visiting festivals (80%) and shopping (78%)
33
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trendsglobal
trends
following their footprints 35
passport checkswhere they have been
They may have earned the moniker, ‘Generation Have-It-All’, but have 18 to 35s actually done it all? Well, we’ve borrowed their passports and are summing up their stamps to determine the direction their well-heeled footsteps have taken in the last three to four years.
globaltrends
51% AsiA
20% the pacific
20% the americas
30% EUROPE
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Over half (51%) of young Australians have had their sat navs set to an Asian-inclination, with the colourful continent coming in as the top dog of destinations. And who can blame them? 2009 saw airfares to Asia hit oh-so-low limits, with new routes released regularly. On arrival, 18 to 35s were met with more choice than you can poke a chopstick at. 17% had a taste of Thailand, 8% ventured into Vietnam and 5% got a dose of Cambodia’s culture.
Australia’s European exchange rate was at an all time high, with three in ten (30%) 18 to 35s jetsetting to the cosmopolitan continent. Mother England beckoned the greatest
amount of Aussies, with 22% going to ‘Mind the Gap’ and drop in on the monarchy, while 17% frog-hopped to France followed by Germany and Italy (both 14%).
Deciding to save the travel time spent heading long-haul, 20% just jumped the backyard fence to venture to the Pacific with visits to our wild and woolly New Zealand neighbours the most popular (19%) Pacific option.
The USA was A-OK for 17% of Aussies who travelled there in the last three to four years. This was the top region for all of the Americas, with one in four (20%) Australian adventurers visiting the region. As for ‘Oh Canada’, it’s natural wow-factor claimed 6% of the nation’s young hearts.
So is this travel stock set to plummet? Negative. The economic crisis wasn’t enough to call time on travel for young Australians and the aspiration is now higher than ever with 2.7 million intending to head overseas in the next three to four years and 58% (1.6 million) actually saving for it. Talk about buck-ing a trend.
The economic crisis wasn’t enough to call time on travel for young Australians and the aspiration is now higher than ever with 2.7 million intending to head overseas in the next three to four years
Australia’s European exchange rate was at an all time high, with three in ten of the 18 to 35 set jetsetting to the cosmopolitan continent
37
europewhere they want to go
Each culture has its own rite of passage and none speak louder for Australia’s youth than that of the European journey. Yep, like moths to an oh-so-fashionable flame, the call of Europe burns brightly for our 18 to 35s. Also burning brightly, or favourably, is the Euro to Aussie Dollar exchange rate, helping
fuel the already raging fires of European-dreaming.
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No need for changing of the guard, England has held onto its top spot for the fourth year running, with 69% planning to put their pounds into soaking up its history, high-street shopping and homely pub life. The croissants of France need to be crossed off the lists of 60% of young holiday-makers, which are complimented perfectly by the rich, heady espressos of Italy, also making the top three for 60% of 18 to 35s.
Hold onto your lederhosen, departure points are pegged to be filled with young jetsetters headed for Germany (51%), with the staccato of Spain and its sultry flamencos swishing very closely behind (45%).
Switzerland’s hills are certainly alive… with the sound of Australians (39%) heading for a dose of Alpine attitude. Greece is also
gaining in popularity, laying out the beach towels for those who want to explore its azure islands and ancient relics (37%). Back in Britain, the Emerald Isle’s popularity (39%) proves there is such thing as the ‘luck of the Irish’ while the bleating bagpipes of Scotland are playing Pied Piper to the march of many young travellers (33%).
There are also some destinations that travel traders may want to keep their eyes on. The stock of Egypt, Russia and Wales are on the rise, as is classical music hub Austria, which is becoming a classic destination in itself.
Budgets are also incorporating the Eastern Bloc with the Czech Republic, Poland and Slovakia all gathering steam on the Euro trends train.
Like moths to an oh-so-fashionable flame, the call of Europe burns brightly for our 18 to 35s
SPAIN
ITALY
GREECE
GERMANY
FRANCE
IRELAND
SCOTLAND
ENGLAND
AUSTRIASWITZERLAND
NETHERLANDS
BELGIUM
69%
60%
60%
51%
45%
39%
39%
37%
33%
33%
global trends39
asiawhere they want to go
As the most popular place on the global block, Asia appreciation has been continuing to climb year on year. Forget pit stops in airports, young travellers see the exotic east as more than just a layover, laying down comprehensive itineraries encompassing a mix of culture, sightseeing and shopping. So
exactly which Asian cities have our 18 to 35 year old natives going so stir crazy?
globaltrends
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With its vibrant culture, colourful street life and swag full of bargains only a barter away, Thailand’s Bangkok is beckoning the most 18 to 35 year olds (51%). The remaining top three take us further afield to Vietnam, for the contrasting Ho Chi Minh City (still known to some as Saigon) with 39% and the French-influenced Hanoi, with 31% tempted to try what are arguably the best baguettes outside of Paris.
Back in Thailand, almost a quarter (24%) are drawn to the laid back lifestyle of Chang Mai, with its hilltop temples and moonlit night markets. From moonlight to sunrise, the awe-inspiring Angkor Wat in Cambodia (best viewed at daybreak) rounds
out the top five, as well as the perilous tales of the Khmer Rouge in Phnom Penh (both 21%).
17% are rsvp’ing an invite to meet the villagers in the Hill Tribes and the Golden Triangle in Thailand, while Vietnam’s Halong Bay sounds heavenly to the same amount. Still on the water, the Mekong River in Laos sounds cruisey to 15% while
13% would veer their Mekong boat more merrily in Vietnam.
The cities of Vietnam and Laos round out many of the remaining favourites, with destinations such as Hoi An, Da Nang and Nha Trang being named as other ‘Nam faves, and Vientiane, Luang Prabang and Pakbeng the Laotian picks.
THAILAND
VIETNAM
BURMA
LAOS
MALAYSIA
CAMBODIABANGKOK
HO CHI MINH CITY
MEKONG DELTA
MEKONG RIVER
HALONG BAY
HANOI
CHIANG MAI
THE HILL TRIBES & THE GOLDEN TRIANGLE
PHNOM PENH
ANGKOR WAT
51%
39%
31%
24%
21%
21%
15%
17%
17%
13%
Young travellers see the exotic east as more than just a layover, laying down comprehensive itineraries encompassing a mix of culture, sightseeing and shopping
global trends41
new zealandwhere they want to go
As the jingle goes, everybody needs good neighbours, and Australians aged 18 to 35 have hit the jackpot with nearby New Zealand. Think sparkling glaciers, mountainous ranges and untouched wilderness. But while its natural wonders have gained it fame on a global scale, it turns out the nation’s cities
have the biggest pulling power for young Aussies planning a trip across the Tasman.
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The happening hub of Auckland is top of the hot spots, with 72% planning to check out the City of Sails. Forget travelling on a wing and a prayer, celestial maps are being marked towards the City of Churches itself, Christchurch (61%) while others are planning to dig their boots into Wellington (56%).
Queenstown is calling over half (55%) of Aussies, from adventure junkies seeking their next rush with the region’s range of adrenalin-inducing activities (bungee jumping, white water rafting or paragliding, anyone?) to more laid-back explorers, who simply want to enjoy the scenery.
Becoming hotter than its renowned hot springs, 37% are looking to dip their toes into Rotorua, while 35% are seeking to set sail on wider waters around the Bay of Islands.
Far from hitting cruise control, Milford Sound has been revving up its popularity with over a quarter (26%) of young Aussies including it on their itineraries.
If the heat was turned up anymore on Franz Josef and Fox Glaciers, they’d be close to melting point, tempting 19% of young adventurers and proving tradition never goes out of style, the historical Taupo and Te Anau are also firm favourites (18% and 13% respectively).
Everybody needs good neighbours, and Australians aged 18 to 35 have hit the jackpot with nearby New Zealand
72%
56%
61%
55%
CHRISTCHURCH
BAY OF ISLANDS
MILFORD SOUND 26%
TE ANAU 13%
FRANZJOSEF/FOX GLACIER 19%
TAUPO 18%
QUEENSTOWN
WELLINGTON
AUCKLAND
37% ROTORUA
35%
global trends43
usawhere they want to go
The call of Uncle Sam is being heard loud and clear by young Australians, who are trading their Aussie bucks for greenbacks for a stateside sojourn. From city skylines to ranch-held rodeos and stunning national parks to glitzy man-made monuments, they are taking in a whole banner of star spangled sights. But
which regions have been reeling the majority of 18 to 35s in?
globaltrends
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The brightest amongst the stars ‘n’ stripes cities is ‘New York, New York’ with over three quarters (76%) following Lady Liberty’s torch. Stoking the fire of the east versus west flame, Los Angeles slides into the second spot with 62%. From the City of Angels to the City of Sin, 59% of people are betting their bottom dollars on Las Vegas, rounding out the top three suits. Apart from the bright lights and big sights, each of these three cities offer a truly unique taste of America’s supersized menu of experiences, tinged with the glitz and glamour we’ve come to see on
our screens. For 18 to 35s, the opportunity to put themselves in the picture is priceless.
If you’re going to San Francisco… you may come across some of the 50% of young Australians who bill the Bay City as a must-see, a number that’s been on a steady increase. 45% of young Aussies want to test their surfing skills in the waves of Hawaii, while 44% prefer to watch the water from afar at Niagara Falls.
Some are taking President Obama’s open invitation to Australians personally, and taking a trip to his
hood, Washington DC (36%), while a big ‘O’ of another kind (Oprah, that is) is blowing the 18 to 35 winds her way in Chicago (29%).
The Grand Canyon has engulfed the attention of 35% of young travellers, while 19% are also keen to take in some of the West Coast’s other national parks. From national park to national icon, the ivy league city of Boston is gaining in popularity (26%), closely followed by Shamu the Whale’s home San Diego (24%) and the deep southern soul of New Orleans (23%).
CALIFORNIA
NEVADA
ARIZONA
NEW MEXICO
UTAHCOLORADO
TEXAS
KANSAS
OKLAHOMA
LOUISIANA
MISSISSIPPI
ARKANSAS
KENTUCKY
ILLINOIS
MISSOURI
INDIANA
OHIO
WEST VIRGINIA
TENNESSEE
ALABAMA
GEORGIA
FLORIDA
S.CAROLINA
N.CAROLINA
VIRGINIA
PENNSYLVANIA
NEW YORKMASSACHUSETTS
NEW JERSEY
LOS ANGELES
LAS VEGAS
SAN FRANCISCO
NEW YORK
BOSTON
CHICAGO
NEW ORLEANS
NIAGARA FALLS
GRAND CANYON62%
76%
50%
44%
35%
HAWAII 45%
29%
23%
26%
59%
global trends45
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contiKiabout
contiki
past, present & the road ahead 4
about contikiContiki started small, with one
man, a financially challenged New
Zealander, with big travel ideas
and no savings. In 1962 he pinned
a small sheet to a noticeboard in
the Overseas Visitors Club in Earl’s
Court, London.
He hadn’t actually sold a single seat
when he pinned up that notice, but he
figured if he could get 12 people in a
minibus and divide the costs by 11,
he’d be travelling for free.
But selling those seats wasn’t the
end of it, as once they were sold he
had 11 total strangers expecting
him to take them around Europe.
He hadn’t ever driven in Europe, let
alone on the right side of the road.
On his return to London after the
first trip, there were more names on
the noticeboard so he decided to do
another trip. These first tours were
all booked by 19 to 29 year olds so
right from the start Contiki was all
about youth travel – and it was from
these humble beginnings that Contiki
was born.
The company has grown enormously
since then. Today, it’s a global
success story and an internationally
recognised brand covering Europe,
the USA, Canada, Asia, New Zealand
and Australia.
Over the years the nature of
touring and the youth market has
changed… and just as importantly
so has Contiki. The company stands
for people who are open to new
experiences, receptive to change and
ready for unforgettable adventures.
Whatever holiday you’re looking for,
Contiki’s got it covered. Whether
it’s an adventure packed road trip
across America or cultural overload
in some of Europe’s finest cities,
you’ll experience more than you ever
expected. Contiki’s more global
than you might think – we’re not just
about the USA and Europe, we also
go to Russia, Egypt, Hawaii, Turkey,
Croatia, Canada, Vietnam, Cambodia,
Laos, Thailand and Scandinavia, to
name just a few of our other amazing
destinations!
Contiki truly offers something for
everyone with heaps of holiday styles
to choose from. There’s our great
Multi-Country itineraries – perfect
for first timers to Europe or if you’re
a bit short on time and you want
to fit in as much as you can. These
come in a range of styles including
Camping, for those that want to
see Europe on a budget; Concept,
Contiki truly offers something for everyone with heaps of holiday styles to choose from
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featuring unique accommodation; or
Time Out, with all accommodation in
quality hotels with easy access to key
sights.
If you’re after the chance to get up
close and personal with just one or
two countries check out our in-depth
Regional itineraries which hone in on
a particular destination so you can
really immerse yourself in its culture.
Perhaps you’d like to combine your
trip with one of the big special
events on Europe’s bustling social
calendar, like Oktoberfest, Easter in
Amsterdam, the Edinburgh Festival
or a number of other brilliant
experiences. Contiki’s Special
Interest trips, which are one-off
itineraries that coincide with major
European events and festivals, are
the perfect pick.
Picture yourself buying local
treasures on the cobbled streets
of Florence, or cruising the Nile
on a felucca. Let the rapids of the
Austrian Tyrol give you a white-water
workout, check out France from a
hot air balloon over the Champagne
vineyards, celebrate the New Year
in Las Vegas or New York, ski and
bungee in New Zealand head outback
in OZ, taste bush tucker or quad bike
though the red dust. Whatever your
choice, we can take you further!
We know that a highlight of any
journey is the people you meet and
with Contiki you’ll be mixing and
making friends with other travellers
from all around the globe.
What makes Contiki really special
is our people. From experience we
know that having our crew on the
ground is way better than any guide
book or search engine. Our tour
managers really know their stuff –
they’ll take you right into the heart
of a destination. From weird and
wonderful regional delicacies, to
shopping boutiques the locals love,
sharing tips on the local arts and
theatre scene, or checking out the
most colourful nightspots, they’ll be
there to help you get the most out of
your trip.
Contiki’s been making the most of
travelling for more than 46 years,
right since we started with one
man’s dream of a fun, budget trip
around Europe! We know that travel
should blow your mind, and not your
budget, and we go further to give you
an amazing travel experience that
you can afford to enjoy!
Plus, every itinerary also features a
range of ‘Only with Contiki’ inclusions
- exclusive experiences, ranging from
a Paris illuminations night tour with
cheese and wine at a local café, and
a Tuscan wine tasting experience
with antipasti each specially designed
to take you beyond the big sights and
to the heart of each destination.
From summer fun to winter thrills,
city hopping, country escapes, beach
fun or mountain chalets, by plane,
metro, cruise boat, kayak, cable cars
or bike, we’ll take you on a global
adventure.
about contiki
Over the years the nature of touring and the youth market has changed…and just as importantly, so has Contiki
49
timelineJohn Anderson ran the first tour of Europe in a 12-seater minibus
1962 ‘Concept’ and ‘Year-Round Hotel’ tours were launched following market research which showed clients wanted more choice. Up until 1977, all Contiki tours were ‘Camping Tours’ with clients pitching tents and cooking for themselves.
1978
Contiki Travel was founded, realising the 19 to 29 year old market
1964Contiki’s New Zealand tours commenced1981
First European Brochure published. First ‘Ski’ program to Austria
1965
Tours to Egypt launchedThe Australian and Fiji touring program was introduced
1984
Tours to Russia and Scandinavia, Spain, Portugal, and Morocco introduced Contiki was sold to Trafalgar Tours, starting a
travel giant that later became known as The Travel Corporation
1989
There were 50 Contiki minibuses on the roads of Europe
1971 Egypt program launched, North American program was broadened to include the Canadian Rockies
1991
Contiki started using Mercedes Benz coaches in Europe
1974 19 Israel program was launched93
1966
1967
The American touring program was launched1982
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Contiki launched ‘Regional’ tours introducing the ‘Italian Program’
1994 Contiki launched a new product called ‘Getaway’ in Europe aimed at the more independent traveller
2003
The North American program was broadened to include Hawaii. A Western Australia series was launched down under
1995Contiki’s North America program expanded to include Alaska. Contiki online launches ‘Contikipedia’, its very own wiki, packed full of information and everything travellers have ever wanted to know about the Contiki experience.
Contiki launches ‘Charging on the Go’ fitting out its coaches with on board charging units so travellers can recharge personal electronic items
2006
The American program extended to include other parts of North America including New York. Eastern European tour called ‘Eastern Roads’ launched
1997
Contiki launches first ever dedicated ‘Gap Year’ itineraries for young Australians taking a year out to live overseas following school
2007An enhanced ‘Mediterranean Cruise’ program was introduced
1998The Leading Travel Companies of the World Conservation Foundation launched.
Contiki breaks the traditional Asian holiday mould with the introduction of a brand new Asian touring program featuring seven itineraries including Vietnam, Thailand, Laos and Cambodia
2008Additional ‘Regional’ tours in Europe were launched including the ‘Road to Morocco’
1999
Contiki invests €3 million into upgrading its exclusive properties
2009New ‘Tuscany’ tour was introduced to provide travellers the opportunity to discover a specific region at a more relaxed pace and in greater depth
2000
New Contiki logo was introduced with an updated, stylised sun and bold brand name that conveys the company’s bright, fun outlook
2001about contiki
51
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appndixethe questions we asked
appendix
53
appendix1. Are you male or female?
Male
Female
2. Which of the following best describes your household?
Live alone
Live with parents
Live in shared household without kids
Live in shared household with your kids
Live with partner without kids
Live with partner with kids
Live without partner with kids
None of the above
3. Thinking now about your aspirations. Which of these would you like to do in the next 3-4 years?
Buy a car
Buy a property, such as a unit, townhouse, house, etc
Travel overseas
Travel in Australia
Buy a big ticket item, such as a large TV, home cinema, etc
None of the above
4. And which of these are you currently saving for?
Buy a car
Buy a property, such as a unit,
townhouse, house, etc
Travel overseas
Travel in Australia
Buy a big ticket item, such as a large TV, home cinema, etc
I am not currently saving, but enjoying spending my money now
None of the above
5. Which of these are you planning to do in the next 3-4 years?
Take one short overseas holiday
Take a number of overseas trips.
Take the trip of a lifetime, a once-only experience
Travel extensively for a number of months
None of the above
6. And which of these types of overseas trip are you likely to do in the next 3-4 years?
A trip where you only visit one city or location
A trip where you travel extensively around one country only
A trip where you travel to more than one country on one continent only
Visit two or more continents on the same trip
None of the above
7. Which countries, if any, have you visited in the past 3-4 years?EUROPE
Austria
Croatia
Czech Republic
Denmark
England
France
Germany
Greece
Hungary
Ireland / Northern Ireland
Italy
Netherlands
Poland
Scotland
Spain
Switzerland
Wales
Other Europe (Specify)ASIA
Cambodia
China
Hong Kong
India
Indonesia
Japan
Laos
Malaysia
Singapore
Thailand
Vietnam
Other Asia (specify)THE AMERICAS
Argentina
Brazil
Canada
Mexico
Peru
USA
Other The Americas (specify)AFRICA
Botswana
Egypt
Kenya
Morocco
Mozambique
South Africa
Tanzania
Zambia
Other Africa (specify)MIDDLE EAST
Israel
Jordan
United Arab Emirates
Syria
Turkey
Other Middle East (specify)PACIFIC
Fiji
New Caledonia
New Zealand
Papua New Guinea
Samoa
Vanuatu
Tahiti
Tonga
Other Pacific (specify)
None/don’t know
8. If you were planning a trip to Europe, which of these destinations would you visit?
Austria
Croatia
Czech Republic
Egypt (Middle East)
England
France
Germany
Greece/Greek Islands
Hungary
Ireland
Italy
Poland
Russia
Scandinavia
Scotland
Slovakia
Spain
Switzerland
The Netherlands
Turkey (Middle East)
Wales
None of these
9. If you were planning a trip to New Zealand, which of these destinations would you visit?
Auckland
Bay of Islands
Christchurch
Frans Josef / Fox Glacier
Milford Sound
Picton
Queenstown
Rotorua
Taupo
Te Anau
Wellington
None of these
10. If you were planning a trip to the USA, which of these destinations would you visit?
Boston (Massachusetts)
Cape Canaveral (Florida)
Chicago (Illinois)
Cleveland (Ohio)
Dallas (Texas)
Grand Canyon (Arizona)
Hawaii
LA (California)
Las Vegas (Nevada)
Madison (Wisconsin)
Memphis (Tennessee)
Milwaukee (Illinois)
Mount Rushmore (S Dakota)
New Orleans (Louisiana)
New York
Niagara Falls (New York)
Orlando (Florida)
Philadelphia (Pennsylvania)
Phoenix (Arizona)
Route 66 (Arizona)
San Diego (California)
San Francisco (California)
Santa Fe (New Mexico)
Savannah (Georgia)
Sioux Falls (S Dakota)
Washington DC
appendix55
appendix1. Are you male or female?
Male
Female
2. Which of the following best describes your household?
Live alone
Live with parents
Live in shared household without kids
Live in shared household with your kids
Live with partner without kids
Live with partner with kids
Live without partner with kids
None of the above
3. Thinking now about your aspirations. Which of these would you like to do in the next 3-4 years?
Buy a car
Buy a property, such as a unit, townhouse, house, etc
Travel overseas
Travel in Australia
Buy a big ticket item, such as a large TV, home cinema, etc
None of the above
4. And which of these are you currently saving for?
Buy a car
Buy a property, such as a unit,
townhouse, house, etc
Travel overseas
Travel in Australia
Buy a big ticket item, such as a large TV, home cinema, etc
I am not currently saving, but enjoying spending my money now
None of the above
5. Which of these are you planning to do in the next 3-4 years?
Take one short overseas holiday
Take a number of overseas trips.
Take the trip of a lifetime, a once-only experience
Travel extensively for a number of months
None of the above
6. And which of these types of overseas trip are you likely to do in the next 3-4 years?
A trip where you only visit one city or location
A trip where you travel extensively around one country only
A trip where you travel to more than one country on one continent only
Visit two or more continents on the same trip
None of the above
7. Which countries, if any, have you visited in the past 3-4 years?EUROPE
Austria
Croatia
Czech Republic
Denmark
England
France
Germany
Greece
Hungary
Ireland / Northern Ireland
Italy
Netherlands
Poland
Scotland
Spain
Switzerland
Wales
Other Europe (Specify)ASIA
Cambodia
China
Hong Kong
India
Indonesia
Japan
Laos
Malaysia
West Coast National Parks (Yosemite, Mojave, Zion, Bryce)
None of these
11. If you were planning a trip to Asia, which of these destinations would you visit?
Angkor Wat (Cambodia)
Phnom Penh (Cambodia)
Siam Reap (Cambodia)
Luang Prabang (Laos)
Pakbeng (Laos)
The Mekong River (Laos)
Vang Vieng (Laos)
Vientiane (Laos)
Bangkok (Thailand)
Chang Mai (Thailand)
Chang Rai (Thailand)
The Hill Tribes and the Golden Triangle (Thailand)
Da Nang (Vietnam)
Halong Bay (Vietnam)
Hanoi (Vietnam)
Ho Chi Minh City (Vietnam)
Hoi An (Vietnam)
Hue (Vietnam)
Mekong Delta (Vietnam)
Nha Trang (Vietnam)
Sapa (Vietnam)
None of these
12. Thinking now about the different things which make up an overseas trip. Please select how important it is to you that an overseas trip contain the following.
Seeing the sights
Experiencing local culture/meeting locals
Adventure
Shopping
Visiting friends or relatives
Volunteering
Visiting festivals (music, cultural etc.)
Meeting other travellers
13. When considering an overseas holiday to a place you have never been before, which one of these would you prefer?
A tailor-made holiday that has been designed to incorporate a mix of sightseeing, culture and adventure
An independent holiday where you are responsible for organising everything
A combination of tailor-made and independent holiday
Don’t know
14. Which of the following have you ever done to save for (or pay for) travel?
Moved back in with your parents
Taken a second job
Worked extra hours in an existing job
Asked friends or family to give you money
Asked friends or family to lend you money
Taken a loan from a bank
Saved gradually without giving up any luxuries
Scrimped on luxuries to save
Switched jobs to one with more pay
Sold possessions to raise money
Dipped into existing savings
Never saved for travel
None of these/don’t know
15. Which of the following are you likely to do in the future to save for (or pay for) travel?
Live with your parents
Take a second job
Work extra hours in an existing job
Ask friend or family to give you money
Ask friends or family to lend you money
Take a loan from a bank
Save gradually without giving up any luxuries
Scrimp on luxuries to save
Switch jobs to one with more pay
Sell possessions to raise money
Dip into existing savings
None of these/don’t know
16. Which of the following statements represent your attitude towards budgeting or spending money whilst travelling overseas?
You travel on a very tight budget, and only spend money when you absolutely have to
You spend your money wisely to maximise the experiences you have on your holiday
You spend freely, and worry about the costs and credit card bills when you return
You have never travelled overseas
None of these/don’t know
17. When travelling overseas, how do you prefer to pay for the holiday?
Pay for as much as possible before leaving the country
Pay for as little as possible before leaving the country
Or, a mixture of the two
None of these/don’t know
appendix
18. Which of the following techniques do you use to control your holiday finances when you are away?
Prepay costs (e.g. transport, accommodation) before you leave so you are free to spend on little things
Give yourself a daily budget
Research how much money you will need in advance and plan for it
Have some extra money set aside to spend on special experiences or shopping
Keep a running total of your expenditure and remaining money
You do not use any financial planning or controls
You have never travelled
Don’t know
19. In which of the following ways do you carry money when travelling overseas?
Credit cards
Cash
Travellers cheques
A Travelex card or cash passport
An ATM or debit card which can access your savings
Don’t know
20. And which is your main method of carrying money?
Credit cards
Cash
Travellers cheques
A Travelex card or cash passport
An ATM or debit card which can access your savings
Don’t know
21. When planning your holiday finances, how important is it that you have enough money to spend on each of the following?
Experiences (e.g. festivals, participating in activities, culture etc.)
Sightseeing
Souvenirs
Nightlife
Local cuisine
Shopping
Quality accommodation
22. How important are each of the following when choosing accommodation?
The hotel is conveniently located
The quality of the accommodation overall
That you can have your own room
The price of the accommodation
The facilities available (pool, gym etc.)
23. Now estimate the amount of money you spend travelling. Including trips within Australia and overseas, both for holidays and to visit family and friends. Including transport, accommodation, shopping and any other expenses, how much money do you estimate you spent on travel in the past year?
Nothing
$1-$499
$500-$999
$1,000-$1,999
$2,000-$2,999
$3,000-$3,999
$4,000-$4,999
$5,000-$7,499
$7,500-$10,000
$10,000-$19,999
$20,000 or more
Don’t know
24. And how much do you expect to spend on travel in the next year?
Nothing
$1-$499
$500-$999
$1,000-$1,999
$2,000-$2,999
$3,000-$3,999
$4,000-$4,999
$5,000-$7,499
$7,500-$10,000
$10,000-$19,999
$20,000 or more
Don’t know
25. Which of the following have ever influenced you to go on holiday?
Discounted flights
Good deals on packages or tours
A strong Australian dollar
You have been influenced by a destination without considering costs at all
None of these/don’t know
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