DOLCE VITA - REX ROMAE

LA DOLCE VITAIN GUANGZHOUMr. Marco Bertagni | Liz

WHAT IS ITALY FOR YOU?

ABOUTBERTAGNI CONSULTING SRL AND ROME CHAMBER OF COMMERCEITALY: THE CENTER OF THE MEDITERRANEAN. OUR GEOGRAPHY, OUR HISTORY, OUR CULTUREITALIA, POPOLO DI POETI, DI ARTISTI, DI EROI, DI SANTI, DI PENSATORI, DI SCIENZATI, DI NAVIGATORI, E TRASMIGRATORI. IS IT STILL LIKE THIS?THE MEDITERRANEAN STYLE. THE ITALIAN ENO-GASTRONOMY.THE ROMAN EMPIRE AND ITS WINES TASTING OF REX ROMAE WINESITALY THROUGH THE EMOTIONAL GEOGRAPHY: PHILOSOPHY OF DISCOVERY, ART AND LITERATURE, PHOTOGRAPHY, MUSIC AND CINEMA

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Marco Bertagni

Founder & Executive Director of BERTAGNI CONSULTING SRL

China-manager of AZIENDA MERCATI-CHAMBER OF COMMERCE OF ROME

20 YEARS in the WINE INDUSTRY

www.bertagniconsulting.comMARCO BERTAGNI

ITALY - THE CENTER OF THE MEDITERRANEANOUR GEOGRAPHY, OUR HISTORY, OUR CULTURE

ITALIA, POPOLO DI POETI, DI ARTISTI, DI EROI, DI SANTI, DI PENSATORI, DI SCIENZATI, DI NAVIGATORI, E TRASMIGRATORIItaly, a people of poets, of artists, of heroes, of saints, of philosophers, of scientists, of travellers, of migrants

ITALIANS OF THE PAST | DanteAlighieri | Leonardo Da Vinci. | Marco Polo | Caravaggio

Are we just football players, right now?

MEDITERRANEAN STYLE

AN ANCIENT TRADITION AND A WIDE VARIETY OF NATIVE WINES AND LOCAL CUISINEITALIAN ENO-GASTRONOMY

being together around a table

In ITALY we do not love FAST FOOD too much, neather to eat ALONESitting around a table with FRIENDS or with BUSINESS PEOPLE is the best moment to talk about ALL KINDS of thingsWe can spend HOURS around a table. We do not follow the Venezuelan way of saying: INDIO COMIDO INDIO IDO (once a person ate he/she goes away)

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IN VINO VERITAS & IN VINO LOCUS

The importance of Eno-gastronomy to better understandPEOPLE and PLACES:

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Wine helps us to attune to a deeper level of contemplation and understanding of ourselves, humanity, and our mother earth

Elisabeth Clinton, Bertagni Consulting - Canada

It offers an experience of the divine and opens us to one another. Maynard Keenan, in the documentary Blood into Wine says wine is a supreme being - a being which leads us into a rich somatic experience. Our sense of smell is our strongest memory trigger, evoking profound reminiscence and union with past emotions and awareness that is beyond time; the memory of the past moment, or of things deeply known, is united with the numinous experience of the present.In contemplative moments with a glass of wine one can feel as though one is swallowing the whole universe and the very moment of lifting the glass can be perceived as communing with eternity itself; in a moment of transcending time and space and uniting with the memory of the Mystery.

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THE ROMAN EMPIRE AND ITS WINES

WINE HISTORY OF ROMEENOTRIA

WINE IN LARGE SCALE

WINE PAYMENT BASE

Etruscans and Greek settlers produced wine in Italy (known also as ENOTRIA = land of wine) before the Romans started their own vineyards in the 2nd century B.C. Roman grape-growing and winemaking was prolific and well-organized, pioneering LARGE SCALE PRODUCTION and STORAGE techniques like barrel-making and bottling.The spreading of the vine throughout the Roman Empire is down to Marcus Aurelius PROBUS (276-282 A.D.), who had the idea of giving each soldier a VINE TO PLANT in the conquered lands in order to save money on wine transport.

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Wine storage (amphorae)

Grape crushingSlave pouring wine

Wine bar in PompeiGrape harvestingANCIENT ROME

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IDEA BEHIND REX ROMAE PROJECTTo update the glory of the past by creating a Network of Roman Wineries to jointly approach international markets under a common brand, with a balanced range of wines, representatives of the territory and to be promoted with an innovative commercial policy

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IGP 100% Cacchione 12% 8-10 | H A D R I A N U S

DOC 100% Cacchione 12.5% 8-10 | T I B E R I U S

DOC SANGIOVESE/MONTEPULCIANO/MERLOT/CESANESE 12.5% 15-18 | A U G U S T U S

IGP 100%100% Shiraz 14% 15-18 | MARCUS AURELIUS ,

BELLONE/CACCHIONE - ITALIAN GRAPEVery widespread near Rome Medium-tight cluster, medium-sized berries Yellow-brownish round berriesVery resistant to diseases and bad climatic conditionsSoft pulp, high must yieldOften vinified in conjunction with other grape varieties

It offers an experience of the divine and opens us to one another. Maynard Keenan, in the documentary Blood into Wine says wine is a supreme being - a being which leads us into a rich somatic experience. Our sense of smell is our strongest memory trigger, evoking profound reminiscence and union with past emotions and awareness that is beyond time; the memory of the past moment, or of things deeply known, is united with the numinous experience of the present.In contemplative moments with a glass of wine one can feel as though one is swallowing the whole universe and the very moment of lifting the glass can be perceived as communing with eternity itself; in a moment of transcending time and space and uniting with the memory of the Mystery.

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CESANESE - ITALIAN GRAPEIs the oldest red grape variety in Lazio, mentioned by Pliny (50 A.D.)Very tight cluster, small-to-medium sized berries (blackish oval-elongated)Very prolific plantSoft pulp, high must yieldRed wine with full body, high

It offers an experience of the divine and opens us to one another. Maynard Keenan, in the documentary Blood into Wine says wine is a supreme being - a being which leads us into a rich somatic experience. Our sense of smell is our strongest memory trigger, evoking profound reminiscence and union with past emotions and awareness that is beyond time; the memory of the past moment, or of things deeply known, is united with the numinous experience of the present.In contemplative moments with a glass of wine one can feel as though one is swallowing the whole universe and the very moment of lifting the glass can be perceived as communing with eternity itself; in a moment of transcending time and space and uniting with the memory of the Mystery.

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MALVASIA PUNTINATA - ITALIAN GRAPEAlso known as Malvasia del Lazio is the oldest and most widespread throughout the Castelli Romani and LatiumLoose cluster, medium-sized berries. It has a black spot in the middle of the berry puntinata (= spotted)Very juicy pulp, low must yield, sweeter wine.

It offers an experience of the divine and opens us to one another. Maynard Keenan, in the documentary Blood into Wine says wine is a supreme being - a being which leads us into a rich somatic experience. Our sense of smell is our strongest memory trigger, evoking profound reminiscence and union with past emotions and awareness that is beyond time; the memory of the past moment, or of things deeply known, is united with the numinous experience of the present.In contemplative moments with a glass of wine one can feel as though one is swallowing the whole universe and the very moment of lifting the glass can be perceived as communing with eternity itself; in a moment of transcending time and space and uniting with the memory of the Mystery.

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SAGRA DELLUVA

Every year, in the town of Marino, during the Sagra delluva (wine festival, early October), the central Fountain of the Four Moors spills 3,000 litres of white winefor FREE!

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REX ROMAEHONG KONG Where all have begun

ITALY THROUGH THE EMOTIONAL GEOGRAPHYPHILOSOPHY OF DISCOVERY, ART AND LITERATURE, PHOTOGRAPHY, MUSIC AND CINEMA.

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Tasting its wines and experiencing its food. Eno-gastronomy is a CULTURAL BRIDGETravelling to Italy SEARCHING FOR EMOTIONS.Meeting ITALIAN PEOPLE and listen to what they have to say. Like Marco Polo did with Chinese people.Trying to dream ABOUT ITALY by listening to its MUSIC, reading BOOKS of Italian writers and watching PHOTOGRAPHIES and MOVIES.

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Thank you