Doing The Most With The Least Women\'s Chamber of Commerce Presentation
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Transcript of Doing The Most With The Least Women\'s Chamber of Commerce Presentation
Denise PatrickVP, Marketing and Creative ServicesMay 26, 2009
Doing the MostWith the LeastDoing the MostWith the Least
I am mad as hell and I am not going to take it anymore!
I am mad as hell and I am not going to take it anymore!
Question 1Question 1
?Have you increased your marketing effort in the current business environment?
Yes No
Question 2Question 2
?Do you have to do more with less?
Yes No
Do more with less
Situation AnalysisSituation Analysis
Everything has changed
Nothing is easy
You must be visible — not invisible
Time to rethink your strategy
You must be visible
Target / FocusTarget / Focus Get crystal clear on your target
customer (do research) The more specific the better Narrow your activities High frequency / high impact You must work harder and smarter
MessagingMessaging
Sharpen your messages
Be certain all employees understand
Implement them in all your tactics
High Impact / Low Cost TacticsHigh Impact / Low Cost Tactics
Networking Power mapping Media relations / reprints / digital Speaking / seminars E-mail marketing Engage / entertain / enlighten your
customers Stage targeted events Partner with others
Reach Out and TouchReach Out and Touch Early / often / deep Reinforce relationships Take no one for granted Fill your breakfasts / lunches /
drinks / dinners Develop new influencers
Reinforce relationships
Do Something DifferentDo Something Different Monthly lunch
Tasteful PR series
Musical night (TUTS)
C-level dinner
Unique gifts for clients
Do something different
SalesSales
Ask for referrals
Be bold
Have a unique approach
Develop a value strategy
Measure and Hold AccountableMeasure and Hold Accountable
Give things time, then measure
Hold all employees accountable
Spend and invest your dollars
You sharpen your sword
You do things you’ve never done
You are forced to be innovative
You sharpen your swordYour successes
are sweeter
You come back stronger... if you do the right thingYou come back stronger... if you do the right thing
Question 3Question 3
?Are you going to make changes?
Yes No
Q&AQ&A
About the PresenterDenise Patrick, vice president, marketing and creative services, is passionate about understanding and inspiring buyer behavior – just ask one of the 2,000 clients she’s served throughout her 18-year career. Denise is a respected consultant in marketing, advertising, branding and sales. She helps clients create persuasive message and motivate purchase through effective campaigns that truly integrate with sales.
Denise’s team has served a wide-range of clients including the Houston Community College, Halliburton, Moody Rambin, Huntsman, Shell Chemical Deer Park and many entrepreneurial clients, along with intrapreneurial divisions of large corporations. But her areas of specialty don’t stop there! Denise is a leader in marketing strategies such as brand messaging, intrapreneurial development, creative advertising and change management.
Denise is also passionate about spreading the gospel of marketing. She has taught business owners the fundamentals of marketing for more than ten years and has appeared in many educational forums, including Rice University and the Center for Entrepreneurship and Innovation at the University of Houston.
You can email Denise at [email protected] and visit Pierpont on the web at www.piercom.com, or in Houston call 713-627-2223.
Houston 713-627-2223 | Austin 512-448-4950 | Dallas 214-217-7300 | San Antonio 210-372-9200