Classroom language when doing listening Useful classroom language for teachers for doing listening.
Doing Social Media Listening the Right Way
1
EVERY MONDAY at 9PM EST/8pm CST/6pm pst Atomicreach.com #ATOMICCHAT #ATOMICCHAT SEPTEMBER 29, 2014 Doing social media listening the right way LEARN HOW TO CREATE QUALITY CONTENT DOWNLOAD THE FREE EBOOK NOW What is social media listening? How can you benefit from social media listening? What steps do we take to set up a social media listening strategy? Who or what should we listen to/for? What are some unique insights to look for in social listening? @HEYKARRI @Atomic_reach special guest: Hosted By: Karri Carlson @heykarri At the most basic level, you might do that by searching for keywords, or following hashtags like we’re doing here tonight. #atomicchat CBarrows @CBarrows First and foremost, know what you want to accomplish. Be able to define measurable metrics. #atomicchat Clifton Webb @CliftonW21 customers, potential customers, brand mentions, competition, influencers the list goes on...still depends on goals. #atomicchat Karri Carlson @heykarri We also look at the difference between who gets mentioned the most, vs. who gets retweeted. Different types of engagement. #atomicchat Iva Ignjatovic @IvaIgnjatovic Social media listening is monitoring what others say without mentioning us (of our businesses) - when we leave the room. #AtomicChat Rebecca Palmer @RebeccaPalmerCA By tweaking your product/service to the needs of your current or future clients. Anticipate the future. #atomicchat Ira Haberman @irahaberman like everything else, having a strategy, and consistently executing that strategy with excellent tactics wins the day. #atomicchat Karri Carlson @heykarri Similarly, listening for people who have shared your COMPETITOR’S content is a good way see who’s in market for a solution #atomicchat Jules @quirkyjuice See if there are any trends with some non-keywords. IDing habits can help ID other members who might be interested. #AtomicChat Brandon Harig @BH_Social Effective #socialmedia goes beyond mentions into competitor keywords, common misspellings & related subject matters #AtomicChat Josh McCormack @joshmccormack Social listening lets you know when you can help people and become a trusted resource for them. #AtomicChat Brian Fanzo @iSocialFanz Social Listening allows you to understand the who and what so you can spend time getting to know the why aka the person! #AtomicChat Karri Carlson @heykarri Create buckets of things you want to listen for: people, brands, topics, events, hashtags, competitors, based on the goal #atomicchat Andrew Hutchinson @adhutchinson Monitor for mentions, buying signals, competitor mentions, events that lead to buying signals, learn customer path #AtomicChat Ira Haberman @irahaberman When I social listen, I don’t only listen for the chat, I listen for the chatters. It’s about “who” as much as the “what” . #atomicchat 623 914.8K 27.1M Tweets REach Chat stats provided by SpiderQube.com. FREE trial code for our community: 30daygo IMPRESSIONS #AtomicChat Numbers
-
Upload
atomic-reach -
Category
Marketing
-
view
107 -
download
3
description
This week, our #AtomicChat guest @heykarri talked with us about social media listening.
Transcript of Doing Social Media Listening the Right Way
EVERY MONDAY at 9PM EST/8pm CST/6pm pstAtomicreach.com
#ATOMICCHAT
#ATOMICCHAT
SEPTEMBER 29, 2014
Doing social media listening the right way
Learn HOW TO CreaTe QUaLITY COnTenT
DOWnLOaD THe Free eBOOK nOW
What is social media listening?
How can you benefit from social media listening?
What steps do we take to set up a social media listening strategy?
Who or what should we listen to/for?
What are some unique insights to look for in social listening?
@HEYKARRI@Atomic_reachspecial guest:Hosted By:
Karri Carlson @heykarriAt the most basic level, you might do that by searching for keywords, or following hashtags like we’re doing here tonight. #atomicchat
CBarrows @CBarrows First and foremost, know what you want to accomplish. Be able to define measurable metrics. #atomicchat
Clifton Webb @CliftonW21customers, potential customers, brand mentions, competition, influencers the list goes on...still depends on goals. #atomicchat
Karri Carlson @heykarriWe also look at the difference between who gets mentioned the most, vs. who gets retweeted. Different types of engagement. #atomicchat
Iva Ignjatovic @IvaIgnjatovicSocial media listening is monitoring what others say without mentioning us (of our businesses) - when we leave the room. #AtomicChat
Rebecca Palmer @RebeccaPalmerCA By tweaking your product/service to the needs of your current or future clients. Anticipate the future. #atomicchat
Ira Haberman @irahabermanlike everything else, having a strategy, and consistently executing that strategy with excellent tactics wins the day. #atomicchat
Karri Carlson @heykarriSimilarly, listening for people who have shared your COMPETITOR’S content is a good way see who’s in market for a solution #atomicchat
Jules @quirkyjuice See if there are any trends with some non-keywords. IDing habits can help ID other members who might be interested. #AtomicChat
Brandon Harig @BH_SocialEffective #socialmedia goes beyond mentions into competitor keywords, common misspellings & related subject matters #AtomicChat
Josh McCormack @joshmccormackSocial listening lets you know when you can help people and become a trusted resource for them. #AtomicChat
Brian Fanzo @iSocialFanzSocial Listening allows you to understand the who and what so you can spend time getting to know the why aka the person! #AtomicChat
Karri Carlson @heykarriCreate buckets of things you want to listen for: people, brands, topics, events, hashtags, competitors, based on the goal #atomicchat
Andrew Hutchinson @adhutchinson Monitor for mentions, buying signals, competitor mentions, events that lead to buying signals, learn customer path #AtomicChat
Ira Haberman @irahabermanWhen I social listen, I don’t only listen for the chat, I listen for the chatters. It’s about “who” as much as the “what”. #atomicchat
623 914.8K 27.1MTweets REach
Chat stats provided by SpiderQube.com. FREE trial code for our community: 30daygo
IMPRESSIONS
#AtomicChat Numbers
