Doing Lead Generation with Wordpress, The Big Lebowski Way
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Transcript of Doing Lead Generation with Wordpress, The Big Lebowski Way
Lead Generation and Wordpress:
The Big Lebowski Way
A Tale of Two Lebowskis
LEADS
Who wants them?
How's My Driving? Ping me @HubertGAM & #WCDetroit.
A Tale of Two Lebowskis
Jeff Lebowski, the war veteran
• Handicapped
• Vain
• Greedy
• Potentially Republican
Jeff Lebowski, The Dude
• Laid back
• Loves bowling
• Aware of the ins, the outs
and the what-have-yous
• Possibly Communist
• Very Wordpress-like
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Hi, I am Hubert - jack of many
trades; master at organizing and
coordinating them.
Been working with Wordpress since
before custom menus.
How's My Driving? Ping me
@HubertGAM& #WCDetroit.
What is Lead Generation?
Leads = People
People = ???
Emails = The Ringer
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
What Makes a Great Lead Gen
System?
• Trustworthy
• Easy to pass through
• Thorough in delivery
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Doing Lead Gen with Wordpress
• Forms
• Email Marketing Service
• Customer Relationship Manager (maybe)
• Marketing Automation System (only for Maudes, aka the real BO$$es)
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Forms
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Email Marketing Services
How's My Driving? Ping me @HubertGAM & #WCDetroit.
CRMs
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Marketing Automation Systems
$$$$ Like, really. $$$$
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Beyond The Dude
• Good content
• At least one solid offer
• An easy to understand call-to-action
• You(r business) open and ready to engage
at the other end
How's My Driving? Ping me @HubertGAM & #WCDetroit.
CLICK.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
How's My Driving? Ping me @HubertGAM & #WCDetroit.
Thank You!
You can find me on your Internets.
Twitter: @HubertGAM
Facebook: /HubertGAM
Tumblr: HubertSawyers.com
SoundCloud: /HubertGAM