Doing Business in Brazil- The Education Sector in Brazil- Biassa & Co Viva

Odense–June20th

Webinars 2016

CO-VI VA :: CO-CRE ATING INNOVATIVE SOLUTIONS

D O I N G B U S INE S S IN B R A Z IL T HE HIG HE R E DU C AT I O N S E C T OR

www.co-viva.com

A G E N D A

www.co-viva.com

•  WH AT IS CO-VI VA

•  OVERVIEW OF UNIVERSITIES IN BRAZIL (PUBLIC VS PRI VATE)

•  THE PROFILE OF BRAZIL IAN STUDENTS

•  THE END OF SCIENCES WITHOUT BORDERS

•  THE OPPOR TUNITIES FOR DANISH UNIVERSITIES IN BRAZIL

• D U T C H CASE

•  C O N C L U S I O N S

•  QUESTIONS

A G E N D A

• WHAT IS CO-VIVA







•  QUESTIONS

www.co-viva.com

O U R S E R V I C E S

CO-VI VA HAS EXPER TISE IN I N N O VATIVE CONSU LTING FOR THE A C A D E M I C INDUSTRY A N D HAS ALREADY DESIGNED

SPECIFIC SERVICES FOR UNIVERSITIES

Innovation Consultancy

Market Research

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A G E N D A


• OVERVIEW OF UNIVERSITIES IN BRAZIL (PUBLIC VS PRIV ATE)






•  QUESTIONS

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Private 77%

Public 23%

77% of all students go to private universities. Just 23% go to public (not paid) universities. Since 1980 the number of students attending to private universities is growing. In Brazil there are more private universities (around 80%) than public ones (around 20%). Therefore, pay for higher education in Brazil is an expected situation.

Source: Pnad (2009)

B R A Z I L I N N U M B E R S

www.co-viva.com

This graph shows where are the rich people in Brazil: mostly in

São Paulo (black area) and Minas Gerais, Rio de Janeiro, Paraná and Rio Grande do Sul

(dark blue areas).

W H E R E D O E S L I V E T H E B R A Z I L I A N S W H O C A N A F F O R D S T U D Y I N G A B R O A D ?


www.co-viva.com

}Our target: 5% of Brazil, it means still around 10 million people !

Maybe merit based

scholarships to target this

group?

J U S T 5 % O F B R A Z I L I A N S E A R N M O R E T H A N T H E C O S T S O F S T U D Y I N G A B R O A D


www.co-viva.com

A G E N D A



• THE PROFILE OF BRAZIL IAN STUDENTS





•  QUESTIONS

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A B O U T B R A Z I L I A N S S T U D E N T S : (D ATA FROM 2014 )

They are concerned about costs, security, and their careers.

www.co-viva.com Source: Nuffic / 2014 / Measuring the brand awareness of Dutch Higher Education abroad

Secondary Tertiary Data

Articles Researches

Social Media Blogs

50 people

5 groups High School Students

Parents Educators

Brazilians that studied abroad Brazilians that did not study abroad

5 cities SP, RJ, POA, Recife & Manaus

1000 people

3 groups High School Students

Parents Educators

5 cities SP, RJ, POA, Recife & Manaus

T H E R E S E A R C H D O N E I N 2 0 1 5

Netnography

www.co-viva.com

Desk Research

Qualitative Research

Quantitative Research

“CREATIVE: With creative methodologies, such as with music, discussions, in order to change my opinion, and open up to different perspectives."

0

38

50 “CHALLENGEABLE, RELEVANT AND FRIENDLY: The one that provides good interaction with teachers. They must take you out of your comfort zone. They could share helpful information that have benefits at daily life."

25 “HANDS ON: Putting in practice the knowledge gained, since the beginning of the course”."

13

“INSPIRING: You really have to want to learn. Depends more than your motivation."

H O W I S T H E U N I V E R S I T Y O F Y O U R D R E A M S ? HS STUDENT

www.co-viva.com

0

30

40

“THE NEW PEOPLE I MET: The new people that I met. Friends with same topics of interest. I had fun."

“THE NEW THING I LEARNED: I learned a different thing in a such different way. “That was a totally different experience."

20

“HOW MUCH I GREW: I got over me. I tried and I got it. I grow up as person and professional. "

“I LIVED A DIFFERENT CULTURE: I learned a different culture." 10

“HOW MUCH HELP I GOT: I received a lot of attention from the teacher. She/he was concerned if I was really understanding."

LET’S IMAGINE A SITUATION: YOU RETURN TO BRAZIL AFTER ACCOMPLISHING A BACHELORS DEGREE ABROAD. WHAT WOULD YOU WISH TO TELL YOUR BEST FRIEND ABOUT WHAT MADE YOUR EXPERIENCE SO ESPECIAL?

HS STUDENT

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UNIVERSITIES AS A BRIDGE: FROM WHO YOU ARE

NOW, AND WHO DO YOU WANT TO BECOME, IN THE CONTEMPORARY

WORLD.

T H E R O L E O F A N U N I V E R S I T Y

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A G E N D A




• THE END OF SCIENCES WITHOUT BORDERS




•  QUESTIONS

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N E W S

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1. THE SWB PROGRAMME IS O N HOLD A N D THE BRAZIL IAN G O V E R N M E N T WILL NOT OPEN NEW APPLIC ATIONS

2. T H E S W B G A V E G R E A T E X P O S U R E T O E U R O P E A N UNIVERSITIES INSPIRING MORE BRAZIL IANS TO CHOOSE THE OLD C O N T I N E N T TO STUDY

3. THIS IS A G O O D OPPOR TUNITY F O R D A N I S H U N I V E R S I T I E S TO FOCUS O N BRAZIL A N D INCREASE ITS EFFOR TS IN THE BRAZ IL IAN MARKET TO RECRUIT MORE STUDENTS

A G E N D A





• THE OPPOR TUNITIES FOR DANISH UNIVERSITIES IN BRAZIL



•  QUESTIONS

www.co-viva.com

S T I L L A B O U T T H E R E S E A R C H D O N E …

www.co-viva.com

WE BELIEVE TH AT THE PROFILE O F T H E D A N I S H U N I V E R S I T I E S M ATCH T H E EXPEC TATIONS A N D DESIRE OF BRAZIL IAN STUDENTS, PARENTS A N D EDUC ATORS.

A N D I N N O VAT I O N - D R I V E N " Y O U WILL ALSO BE STUDYING IN A SAFE, FR IEND LY E N V I R O N M E N T. ” - SITE STUDY IN D E N M A R K

WH AT PARENTS, STUDENTS A N D EDUC ATORS L O O K I N G FOR:

•  SAFET Y: DENMARK IS A SAFE COUNTR Y

•  TUTORS : NEED FOR STUDENT SUPPOR T SERVICES

•  D Y N A M I C INTERNSHIP P O S S I B I L I T I E S / PA R T N E R S H I P W I T H T H E D A N I S H I N D U S T R Y: G O O D SELLING POINT !

•  RIGID TEACHING M E T H O D O L O G I E S I N B R L V S I N N O VAT I V E M E T H O D O L O G I E S I N EUROPE

•  EXTRA-CURRICULAR ACTIV IT IES , I .E . : FIELD TRIPS, C O M PANY VISITS, CHALLENGE FROM THE INDUSTR Y, ETC

•  M U LTI -D ISCIPLINAR Y APPROACH

•  PAY M E N T IN INS TALMENTS

•  D I P L O M A ' S R E C O G N I T I O N IN BRAZIL

A G E N D A






• D U T C H CASE


•  QUESTIONS

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Innovative Research

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D U T C H C A S E

Unique Promotion

This co-evolutionist methodology unveils the best of people and organisations. Using the positive psychology a investigation is done to search for positive possibilities, that were unknown and unexplored in organisations and communities. Instead of asking "what is wrong" we ask "what could be".

Road Shows VS Taylor Made Events: Relat ing to the community: A way of bringing value to Brazilian community: create customised events inside schools and universities to talk about the future that we want to our community and how studies and careers can help it to happen.

A G E N D A







• C O N C L U S I O N S

•  QUESTIONS

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C O N C L U S I O N S

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I N B R A Z I L I S A N •  PAY F O R H I G H E R E D U C AT I O N EXPECTED SITU AT ION ;

• F O R B R A Z I L I A N S U N I V E R S I T Y I S A

BRIDGE;

•  SWB: GRE AT MARKETING FOR EUROPE;

• G O O D M AT C H B E T W E E N D A N I S H U N I V E R S I T I E S A N D THE BRAZIL IAN MARKE T;

•  CUSTOMISED APPROACH PAYS OFF;

Q U E S T I O N S ?

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C O N TAT O @ C O - V I VA . C O M W W W. C O - V I VA . C O M

Doing Business in Brazil- The Education Sector in Brazil- Biassa & Co Viva

Education

Transcript of Doing Business in Brazil- The Education Sector in Brazil- Biassa & Co Viva