Doing Business 2018 · BTL campaigns. - Promoters & demonstrators services - Influencers. -...
Transcript of Doing Business 2018 · BTL campaigns. - Promoters & demonstrators services - Influencers. -...
According to Doing Business 2018report, Mexico, in the 49th place, isthe economy of Latin American andthe Caribbean region best ranked inthe international classification.
Mexico is among the 20th highest performers, particulary byindicators related to institutional certainty, the internal marketand its geographical position. Institutional certainty is keybecause it allows entrepreneurs and investors guarantees ontheir investment. Futhermore the huge market of 127 millioninhabitants in Mexico and its proximity to the USA make it veryattractive for opening a company or expand business in Azteclands.
Context / Opportunities
Context / Opportunities
- 49th /190 Doing business (World Bank Group 2018)- 51th/137 Global competitiveness report(WEF 2017-2018) - 16th Global recipient of foreign direct investment(UNCTAD 2016)- Free trade agreements with 46 countries (Promexico 2018)- Open economy,13th exporter worldwide, 1st in Latam (WTO 2016)- Territory, location and borders
- 14th World wide largest country- 5th in Latam
- 12th Oil producer- Population of 130 million, 11th most populous country in the world- Average age 27 years- Economic and political stability
We are waiting for your products and news in Mexico !!!
The Doing Business report is a flagship annual publication of the World Bank measures the regulations that favor or restrict business activity. Doing Business is composed of quantitative indicators on business regulations and the protection of private property rights that are comparable in 190 economies.
Context / Risks
However, Mexico still has some weaknessessuch as: the bureaucracy, the excessivepaperwork for tax payment, the lenght of timefor exports or imports to be released, thedifficulty in making a contract effectiveeffective and the outdated labor law
Also, such a large and diverse market implies firstly, lack of knowledge by theconsumer and vices in the marketing chains; secondly, a lack of adequatecontacts and positioning and finally, the inability to manage systems "a lamexicana (the Mexican way)" which are the frequent causes of failure andlost opportunities.
Context / Risks
Our Business ModelEMECE WORKS is the connectingnode of foreign SMEs that seek topenetrate the powerful butcomplex Mexican market, withhigh efficiency and risk control,avoiding extensive learningcurves and costly errors in theprocess.
EMECE WORKS has developed over 25years a wide network of contacts thatare companies and professionalspecialists linked together, accordingto the needs of the contractor, todesign, process, manage andimplement with optimal results andefficiency all services and documentsthat a foreign company may requireto expand, enter or penetrate theMexican markets. All these companiesand professionals that make up ournetwork of Strategic Allies arespecialists with extensive experience inmany areas and have the necessarystructure to comprehensively meetthe needs and demands of ourclients.
Strategic Allies Specialists
Established foreign companies that invoice less than 10 million dollars a year, interested in venturing into the Mexican markets to increase and enhance their business, avoiding risks and maximizing their investment.
Established foreign companies that invoice between 10 and 50
million dollars a year, interested in expanding their successful
businesses with the minimum level of uncertainty and maximizing
their investment.
Profile of our clients
María Eugenia FaríasExtensive experience in the Mexicanaudiovisual industry; she has held positions ofCEO and Strategic Management for morethan 20 years in companies such as: OllinStudio, Genetec / Apple, NewArt, Equipment& Film Design and A + V Group. Her greatcontributions: organization, RP, methodology,project leadership.
Leadership
Carlos Joven25 years of experience in managementpositions, commercial intelligence, trademarketing and sales at the LATAM region:Mexico, Colombia, Venezuela, CentralAmerica and the Caribbean; in companieslike Genetec / Apple, MacWare, Kodak andHummingbird.
Deployment of shared online control systems
MethodologyActive listening / brief of the Client
Interaction with specialists network
Identification and evaluation of needs and opportunities
Network design of Strategic Allies
Development of operational program, results plan and time line
Monitoring and reports
Follow up
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We work along with you in all the necessary processes to reach your goals
Management & Consulting
Human resources- Staff recruitment. - Evaluation tests- Profiles design and job description.- Training & Coaching.- Regional cultural programs.- Staff management & payroll.- Methodologies specialized for productivitySales
Local markets sales strategy. -Retail Strategy. -
Distribution strategy. -E-comerce strategy. -Direct sales strategy. -
Implementation and measurement. -
Retail- Strategy design and implementation of
BTL campaigns.- Promoters & demonstrators services- Influencers.- Effective activations.- Sales Trainings.- Customer surveys.- Mistery Shopper.- Store checker.- Retail marketing strategy.- Reports and follow up.Distribution channel
Creation of the right distributor profile. -Development of an effective distributor network. -
Distribution staff sales training. -Channel marketing strategy. -Channel network follow up . -
Portfolio
Portfolio
E-Commerce Strategy- Regionalization of the web page- Management of social networks- Development & publication of
contents- PR 2.0 (RSS, Blog, Podcast, Social
Network, Social Media Press Release, IM & SMS
- Influencers- Local online stores- Digital consulting- Digital campaigns- SEO & AdWords- E-Marketing
ConsultingLegal. -
Tax services. -Accountancy. -
Local product certifications. -Regularizations. -
Import and export. -Registers and patents. -
Migratory processes. -
Marketing- Architecture and brand development- Online and offline campaigns- Activations (BTL)- Online business- Management of social networks- Trade shows
Others
Management & Consulting
Veracruz
Monterrey
Aguascalientes
León
Guadalajara
Querétaro
Morelia
Toluca
Ciudad de México
Puebla
Geographic coverage
Our legal credentials
We are the extension of your business!!!!
USA: +1 (305) 306 1160Mex +52 (55) 6747 9371Spain +34 692 662 725