DOGFEST 2020Dogfest is the UKrsquos Ultimate Festival for Dogs

The best dogrsquos day out ever and an amazing experience for those who love everything canine

The festival and is set to welcome over 72000 visitors and their dogs in 2020 across three locations

Ashton CourtBristol

20 ndash 21 June 2020

A country park set with 850 acres of woodland

22000 visitors expected

Knebworth Hertfordshire

2ndash 3 May 2020

Private estate with 250 acres of parkland

25000 visitors expected

Tatton Park Cheshire

13ndash 14 June 2020

Historical estate with landscape gardens and 1000 acres of parkland

25000 visitors expected

2020 DATES amp LOCATIONS

ABC1ABC1ABC1

VISITOR DEMOGRAPHIC

scored the event as

very good to excellent

95 of visitors intend

to return next year

52 of our visitors do not

attend any other pet show

86

ABC125-54 years oldAverage Age 46

Average income pound50k(Average UK salary pound29k)

87

72000+ visitors and their dogs expected in 2020

55 come with partner spouse

41 visit with other familyfriends

4 come solo with their dog

94 visit with their dogs

98 travel to the show by car

Average time at show 55 hours

Top newspapers Mail Telegraph Guardian Times Mirror

How visitors heard about DogFest 41 Social Media 17 Email 14 Advertising (outdoorprintradio) 13 Word of Mouth 12 DogFest website 3 from Sponsors amp exhibitors

VISITOR INSIGHTS

WHATrsquoS ONThe Great Dog WalkTwice a day the Great Dog Walk welcomes thousands of dogs and their owners on a walk around the grounds of our host venues

Have a Go ActivitiesTherersquos loads of have a go activities designed for owners and their dogs to try out including dog diving the agility course obedience ring hay bale racing and of course the festival fun top dog competition arena

Family EntertainmentThe dog activity ring school 4 dogs dogs with jobs hound hangout the food village live music and hundreds of stalls to shop from ndash our festivals are family favourites

The Club HouseOur luxury VIP experience is popular with visitors who enjoy a relaxing and informal lounge With VIP parking fast track entry lunch and all day refreshments plus many added benefits for an enhanced show experience

A fully integrated campaign with a reach of 10 million+ and total impacts of over 60 million

bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles bustrain car panels roadsideretail park adverts

bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign

bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners

bull Radio Advertising on national and regional stations

bull Direct marketing direct mails inserts and targeted door drops to a national audience

final 2020 marketing plan is tbc

MARKETING CAMPAIGN

7

DOGFEST 2019 CAMPAIGN TOTAL IMPACTS IN EXCESS OF 60 MILLION AND A REACH OF OVER 10 MILLION

2020 final media plan is tbc

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Choice of space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

Ashton CourtBristol

20 ndash 21 June 2020

A country park set with 850 acres of woodland

22000 visitors expected

Knebworth Hertfordshire

2ndash 3 May 2020

Private estate with 250 acres of parkland

25000 visitors expected

Tatton Park Cheshire

13ndash 14 June 2020

Historical estate with landscape gardens and 1000 acres of parkland

25000 visitors expected

2020 DATES amp LOCATIONS

ABC1ABC1ABC1

VISITOR DEMOGRAPHIC

scored the event as

very good to excellent

95 of visitors intend

to return next year

52 of our visitors do not

attend any other pet show

86

ABC125-54 years oldAverage Age 46

Average income pound50k(Average UK salary pound29k)

87

72000+ visitors and their dogs expected in 2020

55 come with partner spouse

41 visit with other familyfriends

4 come solo with their dog

94 visit with their dogs

98 travel to the show by car

Average time at show 55 hours

Top newspapers Mail Telegraph Guardian Times Mirror

How visitors heard about DogFest 41 Social Media 17 Email 14 Advertising (outdoorprintradio) 13 Word of Mouth 12 DogFest website 3 from Sponsors amp exhibitors

VISITOR INSIGHTS

WHATrsquoS ONThe Great Dog WalkTwice a day the Great Dog Walk welcomes thousands of dogs and their owners on a walk around the grounds of our host venues

Have a Go ActivitiesTherersquos loads of have a go activities designed for owners and their dogs to try out including dog diving the agility course obedience ring hay bale racing and of course the festival fun top dog competition arena

Family EntertainmentThe dog activity ring school 4 dogs dogs with jobs hound hangout the food village live music and hundreds of stalls to shop from ndash our festivals are family favourites

The Club HouseOur luxury VIP experience is popular with visitors who enjoy a relaxing and informal lounge With VIP parking fast track entry lunch and all day refreshments plus many added benefits for an enhanced show experience

A fully integrated campaign with a reach of 10 million+ and total impacts of over 60 million

bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles bustrain car panels roadsideretail park adverts

bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign

bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners

bull Radio Advertising on national and regional stations

bull Direct marketing direct mails inserts and targeted door drops to a national audience

final 2020 marketing plan is tbc

MARKETING CAMPAIGN

7

DOGFEST 2019 CAMPAIGN TOTAL IMPACTS IN EXCESS OF 60 MILLION AND A REACH OF OVER 10 MILLION

2020 final media plan is tbc

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Choice of space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

VISITOR DEMOGRAPHIC

scored the event as

very good to excellent

95 of visitors intend

to return next year

52 of our visitors do not

attend any other pet show

86

ABC125-54 years oldAverage Age 46

Average income pound50k(Average UK salary pound29k)

87

72000+ visitors and their dogs expected in 2020

55 come with partner spouse

41 visit with other familyfriends

4 come solo with their dog

94 visit with their dogs

98 travel to the show by car

Average time at show 55 hours

Top newspapers Mail Telegraph Guardian Times Mirror

How visitors heard about DogFest 41 Social Media 17 Email 14 Advertising (outdoorprintradio) 13 Word of Mouth 12 DogFest website 3 from Sponsors amp exhibitors

VISITOR INSIGHTS

WHATrsquoS ONThe Great Dog WalkTwice a day the Great Dog Walk welcomes thousands of dogs and their owners on a walk around the grounds of our host venues

Have a Go ActivitiesTherersquos loads of have a go activities designed for owners and their dogs to try out including dog diving the agility course obedience ring hay bale racing and of course the festival fun top dog competition arena

Family EntertainmentThe dog activity ring school 4 dogs dogs with jobs hound hangout the food village live music and hundreds of stalls to shop from ndash our festivals are family favourites

The Club HouseOur luxury VIP experience is popular with visitors who enjoy a relaxing and informal lounge With VIP parking fast track entry lunch and all day refreshments plus many added benefits for an enhanced show experience

A fully integrated campaign with a reach of 10 million+ and total impacts of over 60 million

bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles bustrain car panels roadsideretail park adverts

bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign

bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners

bull Radio Advertising on national and regional stations

bull Direct marketing direct mails inserts and targeted door drops to a national audience

final 2020 marketing plan is tbc

MARKETING CAMPAIGN

7

DOGFEST 2019 CAMPAIGN TOTAL IMPACTS IN EXCESS OF 60 MILLION AND A REACH OF OVER 10 MILLION

2020 final media plan is tbc

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Choice of space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

72000+ visitors and their dogs expected in 2020

55 come with partner spouse

41 visit with other familyfriends

4 come solo with their dog

94 visit with their dogs

98 travel to the show by car

Average time at show 55 hours

Top newspapers Mail Telegraph Guardian Times Mirror

How visitors heard about DogFest 41 Social Media 17 Email 14 Advertising (outdoorprintradio) 13 Word of Mouth 12 DogFest website 3 from Sponsors amp exhibitors

VISITOR INSIGHTS

WHATrsquoS ONThe Great Dog WalkTwice a day the Great Dog Walk welcomes thousands of dogs and their owners on a walk around the grounds of our host venues

Have a Go ActivitiesTherersquos loads of have a go activities designed for owners and their dogs to try out including dog diving the agility course obedience ring hay bale racing and of course the festival fun top dog competition arena

Family EntertainmentThe dog activity ring school 4 dogs dogs with jobs hound hangout the food village live music and hundreds of stalls to shop from ndash our festivals are family favourites

The Club HouseOur luxury VIP experience is popular with visitors who enjoy a relaxing and informal lounge With VIP parking fast track entry lunch and all day refreshments plus many added benefits for an enhanced show experience

A fully integrated campaign with a reach of 10 million+ and total impacts of over 60 million

bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles bustrain car panels roadsideretail park adverts

bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign

bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners

bull Radio Advertising on national and regional stations

bull Direct marketing direct mails inserts and targeted door drops to a national audience

final 2020 marketing plan is tbc

MARKETING CAMPAIGN

7

DOGFEST 2019 CAMPAIGN TOTAL IMPACTS IN EXCESS OF 60 MILLION AND A REACH OF OVER 10 MILLION

2020 final media plan is tbc

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Choice of space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

WHATrsquoS ONThe Great Dog WalkTwice a day the Great Dog Walk welcomes thousands of dogs and their owners on a walk around the grounds of our host venues

Have a Go ActivitiesTherersquos loads of have a go activities designed for owners and their dogs to try out including dog diving the agility course obedience ring hay bale racing and of course the festival fun top dog competition arena

Family EntertainmentThe dog activity ring school 4 dogs dogs with jobs hound hangout the food village live music and hundreds of stalls to shop from ndash our festivals are family favourites

The Club HouseOur luxury VIP experience is popular with visitors who enjoy a relaxing and informal lounge With VIP parking fast track entry lunch and all day refreshments plus many added benefits for an enhanced show experience

A fully integrated campaign with a reach of 10 million+ and total impacts of over 60 million

bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles bustrain car panels roadsideretail park adverts

bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign

bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners

bull Radio Advertising on national and regional stations

bull Direct marketing direct mails inserts and targeted door drops to a national audience

final 2020 marketing plan is tbc

MARKETING CAMPAIGN

7

DOGFEST 2019 CAMPAIGN TOTAL IMPACTS IN EXCESS OF 60 MILLION AND A REACH OF OVER 10 MILLION

2020 final media plan is tbc

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Choice of space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

A fully integrated campaign with a reach of 10 million+ and total impacts of over 60 million

bull Outdoor and press advertising campaign including ads in MYVIP magazine plus key media titles bustrain car panels roadsideretail park adverts

bull Digital amp Social including banner advertising re-targeting Facebook advertising PPC and full social media campaign

bull Email newsletters 12 month email campaign to an engaged and extensive database of UK responsible dog owners

bull Radio Advertising on national and regional stations

bull Direct marketing direct mails inserts and targeted door drops to a national audience

final 2020 marketing plan is tbc

MARKETING CAMPAIGN

7

DOGFEST 2019 CAMPAIGN TOTAL IMPACTS IN EXCESS OF 60 MILLION AND A REACH OF OVER 10 MILLION

2020 final media plan is tbc

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Choice of space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

DOGFEST 2019 CAMPAIGN TOTAL IMPACTS IN EXCESS OF 60 MILLION AND A REACH OF OVER 10 MILLION

2020 final media plan is tbc

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Choice of space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

RETAIL VILLAGE STAND PACKAGES Choose from the 3 stand sizes on offer and benefit from the following package

bull Choice of space only standbull Up to 8 exhibitor passesbull 2 x pairs of complimentary standard tickets for each show booked bull DogFest website company logo 40 promotional words plus email address and

web link directed to your websitebull Show guide 40 words in show guide and contact detailsbull Car parking behind your stand (additional parking in exhibitor car park)bull Exhibitor-only onsite camping (toilet facilities only)bull Electrics and gazebos available to hire on request

3m Frontage x 6m Depth 6m Frontage x 6m Depth 10m Frontage x 6m Depth

Ideal for a 3m x 3m gazebo with space behind for a

vehicle

Ideal for two 3m x 3m gazebos or 1 x 6m frontage gazebo

with space behind for a vehicle

Ideal for three 3m x 3m gazebos or trailer with space

behind for a vehicle

pound925 + VAT pound1025 + VAT pound1325 + VAT

CLICK HERE TO APPLY FOR A STAND

OPPORTUNITY Brand Partner Brand Partners benefit from sponsor status a pre-event promotion campaign plus a prime stand location at the showSponsorship will provide unrivalled exposure to an audience of over 72000 ABC1 visitors with above average UK salaries strong onsite branding and extensive brand reach via the showrsquos promotional campaign (reach of 10 million+)Brands are invited to build amp deliver their own stand activations that feature some form of visitor interaction and therefore contribute to the editorial content of the show maximising visitor engagementBrand partners will feature throughout the DogFest promotional campaign ensuring maximum exposure and reach To include

bullPrime stand location guaranteed

bullSponsorship status brand logo on all DogFest campaign adverts (print digital

online outdoor direct mail)bullEditorial inclusion within at least 1 e-newsletter

bullAt least 4 social media posts

bullAt least 1 sponsored blog broadcastbullDedicated editorial page on show website plus your logo on homepage footer of

every page and website adverts bullOnline competition to win [your brandrsquos] prize pack promoted digitally driving

brand exposure and data collection opportunitiesbullComplimentary festival tickets for competition use (at least 200)

Fee pound110 per sqm (minimum 30sqm)

RECENT FESTIVAL PARTNERS

CONTACTSPippa Page

01483 791 772

pippafitzallmediacom

Alice Holliday

01483 791 781

ahollidayfitzallmediacom

RECENT FESTIVAL PARTNERS

CONTACTSPippa Page

01483 791 772

pippafitzallmediacom

Alice Holliday

01483 791 781

ahollidayfitzallmediacom

CONTACTSPippa Page

01483 791 772

pippafitzallmediacom

Alice Holliday

01483 791 781

ahollidayfitzallmediacom