Does Your Business Need to be Using Social Media
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Does Your Business Need to be Using Social Media Hall Web Services
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In this no-nonsense webinar we will discuss if your company should be using social media. Thousands of businesses are using valuable time and resources on a medium that may not be showing any return. We will look into what companies are a good fit for social media, the resources you should have available in-house and what your expectations should be. We will also briefly discuss if you are going to participate, what elements you must include in a social media strategy.
Transcript of Does Your Business Need to be Using Social Media
Does Your Business Need to be Using Social Media
Hall Web Services
Who We Are
Amanda O'BrienVP of [email protected]
Hall Web Serviceswww.hallme.com
• 10+ Years in Business
@Hall_Web
@amanda_pants
Lets get right to it…
Photo credit: http://www.flickr.com/photos/zappowbang/531040159/
Why Social Media is Important• More and more people are researching things on the web• Word of mouth advertising - with new tools• People trust companies active in social media – accountability• It is where your customers are
• 350 million registered users on Facebook• Over 60 million LinkedIn registered users
Figuring Out What You Are Doing First• Why am I here? • How is social media going to help?• Use it to amplify what you are doing• Figure out what you are going to measure• Who are you reporting to?• What do you want to tell them?
Photo credit: http://www.flickr.com/photos/henrybloomfield/2681991904/
What Are You Going to Measure?• What does success look like?• How can you measure if you are working towards success? • Not measuring social media metrics• Sales and Leads • Brand Recognition• Mentions, RTs, fans, followers• People entering your sales funnel
Do you have a good product?
• ‘If you are good at life you will be good at social media’• If you are creating spin – not so much• This is NOT a traditional marketing channel• Is your story worth telling?
Photo credit: http://www.flickr.com/photos/kamoda/240520858/
Listen – Then What?
• Are you ready for what you hear?• Who is going to answer?• Willing to answer customer service and complaints?
Photo credit: http://www.flickr.com/photos/madabandon/111420681/
Search.twitter.comGoogle Blog SearchGoogle AlertsLinkedIn Groups and Answers
Twitter, Facebook?Who cares! Got a Plan?
Photo credit: http://www.flickr.com/photos/silvertje/3181495497/
Got policies?
• Before not after• Might be an extension of existing policies
Got content? Like, a lot of content!• Links• Articles• Blog posts• Videos• Images• Whitepapers• Webinars• Valuable
Got time?
Photo credit: http://www.flickr.com/photos/mediageek/2412873536/
• 30 minutes, twice a day• Measure it• Takes notes• Do you need more or less?
Did you do your research?
• Competitors• Local Market• Your success in real life• Ask your target audience
Photo credit: http://www.flickr.com/photos/laughingsquid/413379066/
Why are you participating?
• Local web-lebrities look sooo cool• Short term fix• All kinds of case studies of business making millions
I’m confused
Photo credit: http://www.flickr.com/photos/tambako/3593686294/
Social Media is a Tool
Photo credit: http://www.flickr.com/photos/johncline/108866145/
Recap• If this is about business, keep it about business• Social media can be fun but keep it professional• You are going to need research and a plan• You are going to need lots of content• Most time intensive marketing• Social media should be last
Photo credit: http://www.flickr.com/photos/96dpi/3200492901/
Get Started
• Vision Blog - http://www.hallme.com/blog
• Webinars – http://www.hallme.com/webinars
• Next week: How to Create Quality Web Content and Why it is Important
• Call us! 1-877-425-5932 (HALL-WEB)
Follow Hall: Hall_WebFollow Amanda: amanda_pants
Books: Social Media 101 – Chris BroganNew Rules of Marketing and PR – David Meerman ScottInbound Marketing - Hubspot
